A data profile of the people who buy, follow and care about Dune in United Kingdom — modelled from more than twelve digital signal sources. Dune has an estimated audience of 6,920,607 people in United Kingdom.
The average Dune fan in United Kingdom is 43.5 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Willy Wonka, Doro (musician), FC Rascasse, with strongest over-indexing on Willy Wonka (1.83× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 3 brand affinities and 11 regions tracked by Rascasse.
The typical Dune fan in United Kingdom is more male, around 43.5 years old, with a notable affinity for Willy Wonka.
The key figures that characterise the Dune profile in United Kingdom.
35.7% are female, 64.3% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 35.7% |
| Male | 64.3% |
| Average age | 43.5 |
| Estimated audience size | 6,920,607 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Dune audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.5% |
| United Kingdom | 15.1% |
| Germany | 8.7% |
Where the Dune audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~5.5M | 2.42× | |
| 02 | West Midlands | ~400K | 1.38× | |
| 03 | Yorkshire and the Humber | ~800K | 1.32× | |
| 04 | North East | ~400K | 1.29× | |
| 05 | South East | ~1M | 1.15× | |
| 06 | East of England | ~600K | 0.84× | |
| 07 | South West | ~500K | 0.81× | |
| 08 | East Midlands | ~400K | 0.73× | |
| 09 | North West | ~400K | 0.47× | |
| 10 | Scotland | ~200K | 0.35× | |
| 11 | Wales | ~100K | 0.24× |
The strongest cross-interests of the Dune audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Doro (musician) | Music & Radio | 2.90× | ||
| 02 | Willy Wonka | Literature | 1.83× | ||
| 03 | FC Rascasse | Sports | 1.66× |
Dune has an estimated audience of 6,920,607 people in United Kingdom, concentrated in England and South East.
35.7% of Dune fans are female, 64.3% are male, with an average age of 43.5 years.
Dune fans show strongest brand affinity for Willy Wonka (1.83×), Doro (musician) (2.9×), and FC Rascasse (1.66×) over the country average.
Dune fans in United Kingdom are most concentrated in England (reach ~5.5M), South East (reach ~1M), and Yorkshire and the Humber (reach ~800K). These three regions account for the largest share of the active audience.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Dune. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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