A data profile of the people who buy, follow and care about Succession in United Kingdom — modelled from more than twelve digital signal sources. Succession has an estimated audience of 8,604,339 people in United Kingdom.
The average Succession fan in United Kingdom is 41.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Harry Potter, Superman, True Detective, with strongest over-indexing on Harry Potter (1.58× the country average).
Demographically, the Succession audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Succession fan in United Kingdom is more female, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Harry Potter.
The key figures that characterise the Succession profile in United Kingdom.
55.2% are female, 44.8% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 41.0 |
| Estimated audience size | 8,604,339 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 25% |
of the worldwide Succession audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 36.5% |
| United Kingdom | 11.9% |
| India | 9.9% |
Where the Succession audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~1M | 1.26× | |
| 02 | West Midlands | ~500K | 1.24× | |
| 03 | North East | ~400K | 1.19× | |
| 04 | South East | ~1.5M | 1.17× | |
| 05 | Scotland | ~1M | 1.15× | |
| 06 | East of England | ~1M | 1.10× | |
| 07 | Northern Ireland | ~300K | 1.08× | |
| 08 | England | ~7.5M | 0.94× | |
| 09 | South West | ~700K | 0.85× | |
| 10 | Wales | ~500K | 0.84× | |
| 11 | East Midlands | ~500K | 0.72× | |
| 12 | North West | ~500K | 0.50× |
The strongest cross-interests of the Succession audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | True Detective | Movies & TV | 2.90× | ||
| 02 | Henry Cavill | Movies & TV | 2.45× | ||
| 03 | Alexandra Daddario | Movies & TV | 2.21× | ||
| 04 | Millie Bobby Brown | Movies & TV | 2.18× | ||
| 05 | Sketch comedy | Movies & TV | 2.09× | ||
| 06 | Margot Robbie | Movies & TV | 2.03× | ||
| 07 | Wikipedia | Internet & Social Media | 2.02× | ||
| 08 | Internet celebrity | Internet & Social Media | 1.91× | ||
| 09 | Robert Redford | Movies & TV | 1.77× | ||
| 10 | Game of Thrones | Movies & TV | 1.74× | ||
| 11 | Internet Movie Database | Movies & TV | 1.73× | ||
| 12 | Political science | Business & Career | 1.73× | ||
| 13 | Superman | Movies & TV | 1.70× | ||
| 14 | Batman | Movies & TV | 1.65× | ||
| 15 | Bruce Willis | Movies & TV | 1.60× | ||
| 16 | Harry Potter | Movies & TV | 1.58× | ||
| 17 | Anime convention | Literature | 1.57× | ||
| 18 | Mobile game | Games | 1.51× | ||
| 19 | Satire | Literature | 1.51× | ||
| 20 | Bank of Scotland | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.27× | |
| Early Adopter Mentality | POWER | 1.20× | |
| Community Orientation | OPEN | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.85× | |
| Quality Awareness | PREMIUM | 0.86× | |
| Family Orientation | CONSERVATISM | 0.87× |
Succession has an estimated audience of 8,604,339 people in United Kingdom, concentrated in England and South East.
55.2% of Succession fans are female, 44.8% are male, with an average age of 41.0 years.
Succession fans show strongest brand affinity for Harry Potter (1.58×), Superman (1.7×), and True Detective (2.9×) over the country average.
Succession fans in United Kingdom are most concentrated in England (reach ~7.5M), South East (reach ~1.5M), and Scotland (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Succession itself, the audience over-indexes on Superman (1.7×), True Detective (2.9×), Wikipedia (2.02×), and Batman (1.65×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Succession. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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