Succession Audience in United Kingdom
Succession has an estimated audience of 1,193,013 people in United Kingdom. 56.6% are female, 43.4% are male, average age 40.7. Top regions: England, South East, Scotland. Top brand affinities: Harry Potter, True Detective, Luxury yacht, Batman, Expensive Taste.
The average Succession fan in United Kingdom is 40.7 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Scotland. Top brand affinities include Harry Potter, True Detective, Luxury yacht, with strongest over-indexing on Harry Potter (1.51× the country average). Demographically, the Succession audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Luxury Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Succession fans
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 40.7 |
| Estimated audience size | 1,193,013 |
Audience persona
The typical Succession fan in United Kingdom is more female, around 40.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Harry Potter.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 894,760 | 0.94× |
| South East | 187,267 | 1.17× |
| Scotland | 123,292 | 1.15× |
| Yorkshire and the Humber | 121,156 | 1.26× |
| East of England | 120,144 | 1.1× |
| South West | 82,545 | 0.84× |
| West Midlands | 63,475 | 1.24× |
| North West | 60,780 | 0.48× |
| East Midlands | 59,148 | 0.7× |
| Wales | 56,676 | 0.83× |
| North East | 55,735 | 1.2× |
| Northern Ireland | 39,675 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 1.51× | Movies & TV |
| True Detective | 2.45× | Movies & TV |
| Luxury yacht | 2.53× | Travel & Leisure |
| Batman | 1.53× | Movies & TV |
| Expensive Taste | 1.82× | Business & Career |
| Game of Thrones | 1.67× | Movies & TV |
| Home business | 2.69× | Business & Career |
| Smyths Toys Superstores | 3.4× | Shopping |
| Purchase discount | 2.5× | Shopping |
| Millie Bobby Brown | 2.19× | Movies & TV |
| Stranger Things | 1.66× | Movies & TV |
| Mango | 2.44× | Shopping |
| Tax refund | 2.36× | Business & Career |
| Anime convention | 2.19× | Literature |
| Zendaya | 3.12× | Movies & TV |
| Scarlett Johansson | 2.53× | Movies & TV |
| DeviantArt | 2.12× | Internet & Social Media |
| Drinking establishment | 2.1× | Food & Beverages |
| Superhero film | 2.08× | Movies & TV |
| Twitch | 1.9× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.18 |
| Extroversion | THRILL | 1.1 |
| Indulgence | JOY | 1.09 |
| Social Media Usage | JOY | 1.06 |
| Early Adopter Mentality | POWER | 1.05 |
| Community Orientation | OPEN | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.9% |
| United Kingdom | 7.8% |
| India | 6.5% |
See Succession audiences in other countries
More TV series audiences in United Kingdom
- Euphoria (20,729,730)
- Superman (18,974,091)
- Friends (15,625,766)
- The White Lotus (8,594,703)
- Game of Thrones (8,016,701)
Frequently asked questions
How many fans does Succession have in United Kingdom?
Succession has an estimated audience of 1,193,013 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Succession fans?
56.6% of Succession fans are female, 43.4% are male, with an average age of 40.7 years.
Which brands do Succession fans like most?
Succession fans show strongest brand affinity for Harry Potter (1.51×), True Detective (2.45×), and Luxury yacht (2.53×) over the country average.
Where do Succession fans live in United Kingdom?
Succession fans in United Kingdom are most concentrated in England (reach 894,760), South East (reach 187,267), and Scotland (reach 123,292). These three regions account for the largest share of the active audience.
What other brands do Succession fans also like?
Beyond Succession itself, the audience over-indexes on True Detective (2.45×), Luxury yacht (2.53×), Batman (1.53×), and Expensive Taste (1.82×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Succession. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.