A data profile of the people who buy, follow and care about Internet Movie Database in United Kingdom — modelled from more than twelve digital signal sources. Internet Movie Database has an estimated audience of 4,157,325 people in United Kingdom.
The average Internet Movie Database fan in United Kingdom is 42.7 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Now TV, Wikipedia, Sky Go, with strongest over-indexing on Now TV (12.24× the country average).
Demographically, the Internet Movie Database audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Spirituality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Internet Movie Database fan in United Kingdom is more male, around 42.7 years old, with strong Spirituality tendencies and a notable affinity for Now TV.
The key figures that characterise the Internet Movie Database profile in United Kingdom.
44.2% are female, 55.8% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 42.7 |
| Estimated audience size | 4,157,325 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide Internet Movie Database audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 28.4% |
| United Kingdom | 7.7% |
| China | 7.5% |
Where the Internet Movie Database audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3M | 1.31× | |
| 02 | Yorkshire and the Humber | ~400K | 1.31× | |
| 03 | North East | ~200K | 1.28× | |
| 04 | West Midlands | ~200K | 1.27× | |
| 05 | South East | ~500K | 1.04× | |
| 06 | South West | ~300K | 0.94× | |
| 07 | Scotland | ~300K | 0.93× | |
| 08 | Wales | ~200K | 0.90× | |
| 09 | East Midlands | ~200K | 0.85× | |
| 10 | Northern Ireland | ~100K | 0.85× | |
| 11 | East of England | ~300K | 0.80× | |
| 12 | North West | ~200K | 0.51× |
The strongest cross-interests of the Internet Movie Database audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Digital media player | Technology & Electronics | 15.80× | ||
| 02 | Now TV | Movies & TV | 12.24× | ||
| 03 | quora | Internet & Social Media | 9.22× | ||
| 04 | Jonathan Ross | Movies & TV | 6.10× | ||
| 05 | CBBC (TV channel) | Movies & TV | 5.81× | ||
| 06 | Rotten Tomatoes | Movies & TV | 5.44× | ||
| 07 | Sky Go | Movies & TV | 4.94× | ||
| 08 | Papua New Guinea | Travel & Leisure | 3.67× | ||
| 09 | Production company | Movies & TV | 3.37× | ||
| 10 | HMV | Music & Radio | 3.09× | ||
| 11 | Dune | Movies & TV | 2.94× | ||
| 12 | CeX (company) | Technology & Electronics | 2.88× | ||
| 13 | Wikipedia | Internet & Social Media | 2.82× | ||
| 14 | Internet & Social Media | 2.67× | |||
| 15 | Cineworld | Movies & TV | 2.50× | ||
| 16 | Virgin Media | Technology & Electronics | 1.93× | ||
| 17 | Comedy movies | Movies & TV | 1.82× | ||
| 18 | Harry Potter | Movies & TV | 1.66× | ||
| 19 | Woman | Kids & Family | 1.61× | ||
| 20 | Education | Business & Career | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.30× | |
| Social Media Usage | JOY | 1.27× | |
| Early Adopter Mentality | POWER | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.68× | |
| Luxury Orientation | PREMIUM | 0.68× | |
| Risk Appetite | THRILL | 0.75× |
Internet Movie Database has an estimated audience of 4,157,325 people in United Kingdom, concentrated in England and South East.
44.2% of Internet Movie Database fans are female, 55.8% are male, with an average age of 42.7 years.
Internet Movie Database fans show strongest brand affinity for Now TV (12.24×), Wikipedia (2.82×), and Sky Go (4.94×) over the country average.
Internet Movie Database fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~500K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Internet Movie Database itself, the audience over-indexes on Wikipedia (2.82×), Sky Go (4.94×), Comedy movies (1.82×), and Reddit (2.67×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Internet Movie Database. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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