Virgin Media Audience in United Kingdom
Virgin Media has an estimated audience of 13,209,682 people in United Kingdom. 50.6% are female, 49.4% are male, average age 44.3. Top regions: England, Scotland, Yorkshire and the Humber. Top brand affinities: Sky Go, Sky Sports F1, Sky Atlantic, E4 (TV channel), Sporting News.
The average Virgin Media fan in United Kingdom is 44.3 years old, balanced, and lives primarily in England. The audience is concentrated in England, Scotland, Yorkshire and the Humber. Top brand affinities include Sky Go, Sky Sports F1, Sky Atlantic, with strongest over-indexing on Sky Go (1.62× the country average). Demographically, the Virgin Media audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Convenience Orientation, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of Virgin Media fans
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 44.3 |
| Estimated audience size | 13,209,682 |
Audience persona
The typical Virgin Media fan in United Kingdom is balanced, around 44.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Sky Go.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 9,907,262 | 0.96× |
| Scotland | 1,596,792 | 1.34× |
| Yorkshire and the Humber | 1,522,140 | 1.43× |
| East of England | 1,134,130 | 0.94× |
| South East | 1,127,133 | 0.64× |
| East Midlands | 951,605 | 1.02× |
| West Midlands | 851,149 | 1.5× |
| North East | 762,162 | 1.48× |
| South West | 684,640 | 0.63× |
| Wales | 670,957 | 0.89× |
| North West | 494,935 | 0.35× |
| Northern Ireland | 329,524 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sky Go | 1.62× | Movies & TV |
| Sky Sports F1 | 1.59× | Sports |
| Sky Atlantic | 1.55× | Movies & TV |
| E4 (TV channel) | 1.5× | Movies & TV |
| Sporting News | 1.57× | Sports |
| Eurosport | 1.54× | Sports |
| Film4 | 1.56× | Movies & TV |
| Miniature wargaming | 1.55× | Games |
| Brentford F.C. | 1.56× | Sports |
| Aubrey Plaza | 1.57× | Movies & TV |
| World's Strongest Man | 1.5× | Sports |
| Walsall F.C. | 1.52× | Sports |
| Third-person shooter | 1.56× | Games |
| BT Group | 1.68× | Technology & Electronics |
| Linda Cardellini | 1.91× | Movies & TV |
| Adam Scott (actor) | 1.7× | Movies & TV |
| World Series | 1.55× | Sports |
| Jon Jones | 1.53× | Sports |
| Wing Chun | 1.53× | Sports |
| Danny Welbeck | 1.52× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.22 |
| Social Media Usage | JOY | 1.1 |
| Early Adopter Mentality | POWER | 1.01 |
| Extroversion | THRILL | 0.99 |
| Need for Security | CONSERVATISM | 0.98 |
| Spirituality | BALANCE | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 83.7% |
| Ireland | 6.0% |
| India | 2.3% |
See Virgin Media audiences in other countries
More Technology & Electronics audiences in United Kingdom
- Barcaffe (19,248,449)
- John Lewis (department store) (18,584,414)
- Gimme! Coffee (18,054,054)
- Aldi (17,402,911)
- Tesco (17,080,413)
Frequently asked questions
How many fans does Virgin Media have in United Kingdom?
Virgin Media has an estimated audience of 13,209,682 people in United Kingdom, concentrated in England and Scotland.
What is the gender split and age of Virgin Media fans?
50.6% of Virgin Media fans are female, 49.4% are male, with an average age of 44.3 years.
Which brands do Virgin Media fans like most?
Virgin Media fans show strongest brand affinity for Sky Go (1.62×), Sky Sports F1 (1.59×), and Sky Atlantic (1.55×) over the country average.
Where do Virgin Media fans live in United Kingdom?
Virgin Media fans in United Kingdom are most concentrated in England (reach 9,907,262), Scotland (reach 1,596,792), and Yorkshire and the Humber (reach 1,522,140). These three regions account for the largest share of the active audience.
What other brands do Virgin Media fans also like?
Beyond Virgin Media itself, the audience over-indexes on Sky Sports F1 (1.59×), Sky Atlantic (1.55×), E4 (TV channel) (1.5×), and Sporting News (1.57×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Virgin Media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.