A data profile of the people who buy, follow and care about John Lewis (department store) in United Kingdom — modelled from more than twelve digital signal sources. John Lewis (department store) has an estimated audience of 18,584,413 people in United Kingdom.
The average John Lewis (department store) fan in United Kingdom is 45.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include American Student Dental Association, KPop Demon Hunters, Bad Bunny, with strongest over-indexing on American Student Dental Association (1.58× the country average).
Demographically, the John Lewis (department store) audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical John Lewis (department store) fan in United Kingdom is more female, around 45.2 years old, with strong Mindfulness tendencies and a notable affinity for American Student Dental Association.
The key figures that characterise the John Lewis (department store) profile in United Kingdom.
69.6% are female, 30.4% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 69.6% |
| Male | 30.4% |
| Average age | 45.2 |
| Estimated audience size | 18,584,413 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 36% |
of the worldwide John Lewis (department store) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 95.6% |
| United States | 1.8% |
| Spain | 0.3% |
Where the John Lewis (department store) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South East | ~4M | 1.66× | |
| 02 | England | ~14M | 1.36× | |
| 03 | Scotland | ~2M | 1.19× | |
| 04 | East of England | ~2M | 1.14× | |
| 05 | Wales | ~1M | 1.11× | |
| 06 | North East | ~700K | 0.97× | |
| 07 | West Midlands | ~800K | 0.94× | |
| 08 | Yorkshire and the Humber | ~1.5M | 0.93× | |
| 09 | East Midlands | ~1M | 0.93× | |
| 10 | South West | ~1.5M | 0.92× | |
| 11 | North West | ~1M | 0.49× | |
| 12 | Northern Ireland | ~200K | 0.34× |
The strongest cross-interests of the John Lewis (department store) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bad Bunny | Music & Radio | 4.32× | ||
| 02 | Paris Saint-Germain | Sports | 2.43× | ||
| 03 | Bodybuilding & Fitness | Sports | 2.16× | ||
| 04 | K-pop | Music & Radio | 2.04× | ||
| 05 | KPop Demon Hunters | Movies & TV | 2.02× | ||
| 06 | COS | Shopping | 1.99× | ||
| 07 | Luxury Lifestyle | Shopping | 1.98× | ||
| 08 | Healthy habits | Health | 1.80× | ||
| 09 | Health And Beauty | Beauty & Wellness | 1.76× | ||
| 10 | Makeup Tutorials | Beauty & Wellness | 1.76× | ||
| 11 | Architecture & Design | Business & Career | 1.74× | ||
| 12 | rugby | Sports | 1.67× | ||
| 13 | Gymshark | Sports | 1.65× | ||
| 14 | American Student Dental Association | Business & Career | 1.58× | ||
| 15 | Dog lovers | Pets & Animals | 1.57× | ||
| 16 | Home Design | Home & Garden | 1.56× | ||
| 17 | Real Madrid C.F. | Sports | 1.55× | ||
| 18 | H.O.M.E. | Home & Garden | 1.55× | ||
| 19 | Home Interior Design | Home & Garden | 1.54× | ||
| 20 | Home decorating ideas | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.23× | |
| Luxury Orientation | PREMIUM | 1.12× | |
| Pet Ownership | JOY | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.66× | |
| Need for Security | CONSERVATISM | 0.67× | |
| Convenience Orientation | PREMIUM | 0.73× |
John Lewis (department store)'s target market in United Kingdom covers an estimated 18,584,413 people, concentrated in England and South East.
69.6% of the John Lewis (department store) audience are female, 30.4% are male, with an average age of 45.2 years.
John Lewis (department store) fans show strongest brand affinity for American Student Dental Association (1.58×), KPop Demon Hunters (2.02×), and Bad Bunny (4.32×) over the country average.
John Lewis (department store) fans in United Kingdom are most concentrated in England (reach ~14M), South East (reach ~4M), and Scotland (reach ~2M). These three regions account for the largest share of the active audience.
Beyond John Lewis (department store) itself, the audience over-indexes on KPop Demon Hunters (2.02×), Bad Bunny (4.32×), Healthy habits (1.8×), and Paris Saint-Germain (2.43×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for John Lewis (department store). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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