John Lewis (department store) Audience in United Kingdom
John Lewis (department store) has an estimated audience of 18,584,413 people in United Kingdom. 69.6% are female, 30.4% are male, average age 45.2. Top regions: England, South East, Scotland. Top brand affinities: American Student Dental Association, KPop Demon Hunters, Bad Bunny, Healthy habits, Real Madrid C.F..
The average John Lewis (department store) fan in United Kingdom is 45.2 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Scotland. Top brand affinities include American Student Dental Association, KPop Demon Hunters, Bad Bunny, with strongest over-indexing on American Student Dental Association (1.58× the country average). Demographically, the John Lewis (department store) audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Department store
Demographics of John Lewis (department store) fans
| Metric | Value |
|---|---|
| Female | 69.6% |
| Male | 30.4% |
| Average age | 45.2 |
| Estimated audience size | 18,584,413 |
Audience persona
The typical John Lewis (department store) fan in United Kingdom is more female, around 45.2 years old, with strong Design Affinity tendencies and a notable affinity for American Student Dental Association.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 13,938,310 | 1.36× |
| South East | 4,156,307 | 1.66× |
| Scotland | 1,984,167 | 1.19× |
| East of England | 1,931,792 | 1.14× |
| South West | 1,411,554 | 0.92× |
| Yorkshire and the Humber | 1,393,473 | 0.93× |
| East Midlands | 1,223,885 | 0.93× |
| Wales | 1,178,725 | 1.11× |
| North West | 969,272 | 0.49× |
| West Midlands | 750,686 | 0.94× |
| North East | 704,270 | 0.97× |
| Northern Ireland | 195,315 | 0.34× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| American Student Dental Association | 1.58× | Business & Career |
| KPop Demon Hunters | 2.02× | Movies & TV |
| Bad Bunny | 4.32× | Music & Radio |
| Healthy habits | 1.8× | Health |
| Real Madrid C.F. | 1.55× | Sports |
| Paris Saint-Germain | 2.43× | Sports |
| Architecture & Design | 1.74× | Business & Career |
| Gymshark | 1.65× | Sports |
| Bodybuilding & Fitness | 2.16× | Sports |
| Home Design | 1.56× | Home & Garden |
| Home Interior Design | 1.54× | Home & Garden |
| K-pop | 2.04× | Music & Radio |
| rugby | 1.67× | Sports |
| Dog lovers | 1.57× | Pets & Animals |
| Luxury Lifestyle | 1.98× | Shopping |
| Health And Beauty | 1.76× | Beauty & Wellness |
| Home decorating ideas | 1.51× | Home & Garden |
| Makeup Tutorials | 1.76× | Beauty & Wellness |
| COS | 1.99× | Shopping |
| Afrobeat | 1.87× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.54 |
| Luxury Orientation | PREMIUM | 1.32 |
| DIY Mentality | THRILL | 1.29 |
| Indulgence | JOY | 1.26 |
| Individualism | JOY | 1.21 |
| Sustainability | BALANCE | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 95.7% |
| United States | 1.8% |
| Spain | 0.3% |
See John Lewis (department store) audiences in other countries
- John Lewis (department store) — Germany
- John Lewis (department store) — United States
- John Lewis (department store) — France
- John Lewis (department store) — Italy
- John Lewis (department store) — Spain
- John Lewis (department store) — Brazil
- John Lewis (department store) — Japan
- John Lewis (department store) — South Korea
- John Lewis (department store) — India
More Department store audiences in United Kingdom
- Selfridges (13,175,775)
- Bristol (5,437,378)
- Metro (department store) (5,166,642)
- Norwich (2,080,535)
- Palo Alto, California (1,986,477)
Frequently asked questions
How many fans does John Lewis (department store) have in United Kingdom?
John Lewis (department store) has an estimated audience of 18,584,413 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of John Lewis (department store) fans?
69.6% of John Lewis (department store) fans are female, 30.4% are male, with an average age of 45.2 years.
Which brands do John Lewis (department store) fans like most?
John Lewis (department store) fans show strongest brand affinity for American Student Dental Association (1.58×), KPop Demon Hunters (2.02×), and Bad Bunny (4.32×) over the country average.
Where do John Lewis (department store) fans live in United Kingdom?
John Lewis (department store) fans in United Kingdom are most concentrated in England (reach 13,938,310), South East (reach 4,156,307), and Scotland (reach 1,984,167). These three regions account for the largest share of the active audience.
What other brands do John Lewis (department store) fans also like?
Beyond John Lewis (department store) itself, the audience over-indexes on KPop Demon Hunters (2.02×), Bad Bunny (4.32×), Healthy habits (1.8×), and Real Madrid C.F. (1.55×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for John Lewis (department store). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.