A data profile of the people who buy, follow and care about Dog lovers in United Kingdom — modelled from more than twelve digital signal sources. Dog lovers has an estimated audience of 6,267,260 people in United Kingdom.
The average Dog lovers fan in United Kingdom is 40.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Pet store, Livemusic, Pet food, with strongest over-indexing on Pet store (4.37× the country average).
Demographically, the Dog lovers audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Dog lovers fan in United Kingdom is more female, around 40.1 years old, with strong Pet Ownership tendencies and a notable affinity for Pet store.
The key figures that characterise the Dog lovers profile in United Kingdom.
68.6% are female, 31.4% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 68.6% |
| Male | 31.4% |
| Average age | 40.1 |
| Estimated audience size | 6,267,260 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Dog lovers audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 13.5% |
| Germany | 6.6% |
Where the Dog lovers audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Ireland | ~200K | 1.08× | |
| 02 | East Midlands | ~500K | 1.07× | |
| 03 | Wales | ~400K | 1.06× | |
| 04 | North East | ~300K | 1.05× | |
| 05 | Scotland | ~600K | 1.03× | |
| 06 | Yorkshire and the Humber | ~500K | 1.00× | |
| 07 | West Midlands | ~300K | 0.99× | |
| 08 | East of England | ~600K | 0.98× | |
| 09 | South West | ~500K | 0.98× | |
| 10 | South East | ~800K | 0.95× | |
| 11 | North West | ~600K | 0.94× | |
| 12 | England | ~3M | 0.51× |
The strongest cross-interests of the Dog lovers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog toy | Pets & Animals | 5.27× | ||
| 02 | Cats (musical) | Music & Radio | 4.77× | ||
| 03 | Pet adoption | Pets & Animals | 4.53× | ||
| 04 | Pet store | Pets & Animals | 4.37× | ||
| 05 | Livemusic | Music & Radio | 4.11× | ||
| 06 | Border Collie | Pets & Animals | 4.08× | ||
| 07 | Book discussion club | Literature | 3.81× | ||
| 08 | Rottweiler | Pets & Animals | 3.46× | ||
| 09 | Pet food | Pets & Animals | 3.25× | ||
| 10 | Property finder | Home & Garden | 2.86× | ||
| 11 | Animal rights | Politics & Society | 2.78× | ||
| 12 | Philanthropy | Arts & Culture | 2.50× | ||
| 13 | Local food | Food & Beverages | 2.35× | ||
| 14 | Batman | Movies & TV | 2.22× | ||
| 15 | Dunelm | Home & Garden | 2.07× | ||
| 16 | New Look | Fashion & Accessoires | 2.06× | ||
| 17 | Do it yourself (DIY) | Home & Garden | 2.05× | ||
| 18 | Superman | Movies & TV | 1.79× | ||
| 19 | TikTok | Internet & Social Media | 1.73× | ||
| 20 | John Lewis (department store) | Shopping | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 3.59× | |
| Community Orientation | OPEN | 1.54× | |
| Patriotism | CONSERVATISM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.75× | |
| Convenience Orientation | PREMIUM | 0.84× | |
| Family Orientation | CONSERVATISM | 0.85× |
Dog lovers has an estimated audience of 6,267,260 people in United Kingdom, concentrated in England and South East.
68.6% of Dog lovers fans are female, 31.4% are male, with an average age of 40.1 years.
Dog lovers fans show strongest brand affinity for Pet store (4.37×), Livemusic (4.11×), and Pet food (3.25×) over the country average.
Dog lovers fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~800K), and North West (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Dog lovers itself, the audience over-indexes on Livemusic (4.11×), Pet food (3.25×), Do it yourself (DIY) (2.05×), and Border Collie (4.08×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Dog lovers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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