A data profile of the people who buy, follow and care about Dog lovers in France — modelled from more than twelve digital signal sources. Dog lovers has an estimated audience of 3,710,261 people in France.
The average Dog lovers fan in France is 37.9 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (321.86× the country average).
Demographically, the Dog lovers audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Mindfulness, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Dog lovers fan in France is more female, around 37.9 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Dog lovers profile in France.
66.0% are female, 34.0% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 37.9 |
| Estimated audience size | 3,710,261 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 22% | |
| 30-39 | 15% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Dog lovers audience comes from France.
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 13.5% |
| Germany | 6.6% |
Where the Dog lovers audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Provence-Alpes-Côte d'Azur | ~400K | 1.45× | |
| 02 | Centre-Val de Loire | ~100K | 1.05× | |
| 03 | Bourgogne-Franche-Comté | ~200K | 1.04× | |
| 04 | Normandy | ~200K | 1.02× | |
| 05 | Pays de la Loire | ~200K | 0.99× | |
| 06 | Brittany | ~200K | 0.99× | |
| 07 | Hauts-de-France | ~300K | 0.96× | |
| 08 | Occitanie | ~300K | 0.96× | |
| 09 | Grand Est | ~300K | 0.96× | |
| 10 | Nouvelle-Aquitaine | ~300K | 0.95× | |
| 11 | Auvergne-Rhône-Alpes | ~400K | 0.94× | |
| 12 | Île-de-France | ~600K | 0.90× |
The strongest cross-interests of the Dog lovers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 321.86× | ||
| 02 | Selfridges | Shopping | 313.28× | ||
| 03 | Plants vs. Zombies | Games | 43.41× | ||
| 04 | Christmas Gift | Kids & Family | 39.53× | ||
| 05 | Christmas tree | Kids & Family | 36.58× | ||
| 06 | Girl power | Politics & Society | 28.34× | ||
| 07 | Cashback reward program | Shopping | 18.67× | ||
| 08 | Breast Cancer awareness | Health | 18.38× | ||
| 09 | Sustainable products | Politics & Society | 13.73× | ||
| 10 | Poodle | Pets & Animals | 7.99× | ||
| 11 | Shih Tzu | Pets & Animals | 7.68× | ||
| 12 | Yorkshire Terrier | Pets & Animals | 7.57× | ||
| 13 | Labrador Retriever | Pets & Animals | 7.56× | ||
| 14 | Beagle | Pets & Animals | 7.49× | ||
| 15 | Golden Retriever | Pets & Animals | 7.42× | ||
| 16 | Dachshund | Pets & Animals | 7.07× | ||
| 17 | Pet store | Pets & Animals | 6.96× | ||
| 18 | Bulldog | Pets & Animals | 6.94× | ||
| 19 | Dog walking | Pets & Animals | 5.70× | ||
| 20 | Pet food | Pets & Animals | 4.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 4.36× | |
| Pet Ownership | JOY | 2.86× | |
| Career Orientation | POWER | 2.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.73× | |
| Social Media Usage | JOY | 0.88× | |
| Tradition | CONSERVATISM | 0.88× |
Dog lovers has an estimated audience of 3,710,261 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
66.0% of Dog lovers fans are female, 34.0% are male, with an average age of 37.9 years.
Dog lovers fans show strongest brand affinity for Love & Sex (321.86×), Christmas Gift (39.53×), and Christmas tree (36.58×) over the country average.
Dog lovers fans in France are most concentrated in Île-de-France (reach ~600K), Auvergne-Rhône-Alpes (reach ~400K), and Provence-Alpes-Côte d'Azur (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Dog lovers itself, the audience over-indexes on Christmas Gift (39.53×), Christmas tree (36.58×), Girl power (28.34×), and Pet store (6.96×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Dog lovers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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