A data profile of the people who buy, follow and care about Pet store in France — modelled from more than twelve digital signal sources. Pet store has an estimated audience of 4,677,536 people in France.
The average Pet store fan in France is 42.8 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Hauts-de-France, Provence-Alpes-Côte d'Azur.
Top brand affinities include Pomeranian (dog), Dog harness, Dog food, with strongest over-indexing on Pomeranian (dog) (12.2× the country average).
Demographically, the Pet store audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Pet Ownership, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Pet store fan in France is more female, around 42.8 years old, with strong Pet Ownership tendencies and a notable affinity for Pomeranian (dog).
The key figures that characterise the Pet store profile in France.
67.7% are female, 32.3% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 42.8 |
| Estimated audience size | 4,677,536 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 32% |
of the worldwide Pet store audience comes from France.
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 10.6% |
| China | 5.7% |
Where the Pet store audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hauts-de-France | ~1M | 2.45× | |
| 02 | Provence-Alpes-Côte d'Azur | ~500K | 1.58× | |
| 03 | Île-de-France | ~1M | 1.44× | |
| 04 | Corsica | ~30K | 1.08× | |
| 05 | Auvergne-Rhône-Alpes | ~500K | 0.85× | |
| 06 | Nouvelle-Aquitaine | ~300K | 0.84× | |
| 07 | Normandy | ~200K | 0.83× | |
| 08 | Bourgogne-Franche-Comté | ~200K | 0.83× | |
| 09 | Occitanie | ~300K | 0.82× | |
| 10 | Grand Est | ~300K | 0.81× | |
| 11 | Brittany | ~200K | 0.78× | |
| 12 | Centre-Val de Loire | ~100K | 0.78× | |
| 13 | Pays de la Loire | ~200K | 0.71× |
The strongest cross-interests of the Pet store audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pomeranian (dog) | Pets & Animals | 12.20× | ||
| 02 | Dog grooming | Pets & Animals | 11.90× | ||
| 03 | Dog harness | Pets & Animals | 10.13× | ||
| 04 | Dog health | Pets & Animals | 8.60× | ||
| 05 | Poodle | Pets & Animals | 8.46× | ||
| 06 | Maltese (dog) | Pets & Animals | 8.02× | ||
| 07 | Shih Tzu | Pets & Animals | 7.61× | ||
| 08 | Beagle | Pets & Animals | 7.50× | ||
| 09 | Dog food | Pets & Animals | 7.48× | ||
| 10 | Chihuahua (dog) | Pets & Animals | 7.20× | ||
| 11 | Persian cat | Pets & Animals | 7.12× | ||
| 12 | Dog collar | Pets & Animals | 7.03× | ||
| 13 | Dog lovers | Pets & Animals | 6.96× | ||
| 14 | Yorkshire Terrier | Pets & Animals | 6.93× | ||
| 15 | Dog walking | Pets & Animals | 6.54× | ||
| 16 | Cat food | Pets & Animals | 6.39× | ||
| 17 | Pet food | Pets & Animals | 6.03× | ||
| 18 | Maxi Zoo | Pets & Animals | 5.54× | ||
| 19 | Kitten | Pets & Animals | 5.49× | ||
| 20 | Animal welfare | Politics & Society | 4.18× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 3.84× | |
| Design Affinity | PREMIUM | 1.71× | |
| Mindfulness | BALANCE | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.70× | |
| Career Orientation | POWER | 0.84× | |
| Quality Awareness | PREMIUM | 0.87× |
Pet store has an estimated audience of 4,677,536 people in France, concentrated in Île-de-France and Hauts-de-France.
67.7% of Pet store fans are female, 32.3% are male, with an average age of 42.8 years.
Pet store fans show strongest brand affinity for Pomeranian (dog) (12.2×), Dog harness (10.13×), and Dog food (7.48×) over the country average.
Pet store fans in France are most concentrated in Île-de-France (reach ~1M), Hauts-de-France (reach ~1M), and Provence-Alpes-Côte d'Azur (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Pet store itself, the audience over-indexes on Dog harness (10.13×), Dog food (7.48×), Dog health (8.6×), and Pet food (6.03×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Pet store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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