Beauty salons Audience in France
Beauty salons has an estimated audience of 10,876,141 people in France. 69.2% are female, 30.8% are male, average age 42.0. Top regions: Hauts-de-France, Île-de-France, Auvergne-Rhône-Alpes. Top brand affinities: Sephora, Kiabi, vertbaudet, Skin care, Yves Rocher (company).
The average Beauty salons fan in France is 42.0 years old, more female, and lives primarily in Hauts-de-France. The audience is concentrated in Hauts-de-France, Île-de-France, Auvergne-Rhône-Alpes. Top brand affinities include Sephora, Kiabi, vertbaudet, with strongest over-indexing on Sephora (1.79× the country average). Demographically, the Beauty salons audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Touchpoint · Subtype: Treatment
Demographics of Beauty salons fans
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 42.0 |
| Estimated audience size | 10,876,141 |
Audience persona
The typical Beauty salons fan in France is more female, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Sephora.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Hauts-de-France | 2,990,570 | 3.13× |
| Île-de-France | 2,593,216 | 1.33× |
| Auvergne-Rhône-Alpes | 1,159,212 | 0.91× |
| Provence-Alpes-Côte d'Azur | 1,066,410 | 1.32× |
| Nouvelle-Aquitaine | 873,080 | 0.91× |
| Grand Est | 778,831 | 0.89× |
| Occitanie | 671,609 | 0.71× |
| Centre-Val de Loire | 419,080 | 1.02× |
| Normandy | 293,899 | 0.56× |
| Brittany | 262,222 | 0.49× |
| Pays de la Loire | 253,127 | 0.42× |
| Bourgogne-Franche-Comté | 245,359 | 0.56× |
| Corsica | 40,738 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sephora | 1.79× | Shopping |
| Kiabi | 1.89× | Fashion & Accessoires |
| vertbaudet | 1.75× | Fashion & Accessoires |
| Skin care | 1.67× | Beauty & Wellness |
| Yves Rocher (company) | 1.56× | Beauty & Wellness |
| Promod | 1.62× | Fashion & Accessoires |
| Natural skin care | 2× | Beauty & Wellness |
| Natural product | 1.6× | Food & Beverages |
| Children's clothing | 1.52× | Fashion & Accessoires |
| Rituals | 1.53× | Beauty & Wellness |
| Nocibé | 1.67× | Beauty & Wellness |
| Manicure | 1.94× | Beauty & Wellness |
| Eyelash | 2.01× | Beauty & Wellness |
| Eyebrow | 2.04× | Beauty & Wellness |
| Decoration | 1.53× | Home & Garden |
| Nail polish | 1.95× | Beauty & Wellness |
| Maisons du Monde | 1.5× | Home & Garden |
| Makeup Tutorials | 1.97× | Beauty & Wellness |
| ICloud | 1.58× | Technology & Electronics |
| Mango | 1.51× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 8.01 |
| Mindfulness | BALANCE | 2.01 |
| Community Orientation | OPEN | 1.59 |
| Indulgence | JOY | 1.49 |
| Extroversion | THRILL | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.2% |
| Japan | 6.3% |
| Brazil | 4.3% |
See Beauty salons audiences in other countries
More Treatment audiences in France
- Facial care (3,267,690)
- Laser (2,428,140)
- Facial (2,087,596)
- Microblading (1,841,142)
- Silicone (1,195,488)
Frequently asked questions
How many fans does Beauty salons have in France?
Beauty salons has an estimated audience of 10,876,141 people in France, concentrated in Hauts-de-France and Île-de-France.
What is the gender split and age of Beauty salons fans?
69.2% of Beauty salons fans are female, 30.8% are male, with an average age of 42.0 years.
Which brands do Beauty salons fans like most?
Beauty salons fans show strongest brand affinity for Sephora (1.79×), Kiabi (1.89×), and vertbaudet (1.75×) over the country average.
Where do Beauty salons fans live in France?
Beauty salons fans in France are most concentrated in Hauts-de-France (reach 2,990,570), Île-de-France (reach 2,593,216), and Auvergne-Rhône-Alpes (reach 1,159,212). These three regions account for the largest share of the active audience.
What other brands do Beauty salons fans also like?
Beyond Beauty salons itself, the audience over-indexes on Kiabi (1.89×), vertbaudet (1.75×), Skin care (1.67×), and Yves Rocher (company) (1.56×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Beauty salons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.