Beauty salons Audience in Canada
Beauty salons has an estimated audience of 7,600,580 people in Canada. 72.3% are female, 27.7% are male, average age 39.6. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Sephora, Old Navy, Skin care, Aritzia, H&M.
The average Beauty salons fan in Canada is 39.6 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Sephora, Old Navy, Skin care, with strongest over-indexing on Sephora (1.67× the country average). Demographically, the Beauty salons audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Touchpoint
Demographics of Beauty salons fans
| Metric | Value |
|---|---|
| Female | 72.3% |
| Male | 27.7% |
| Average age | 39.6 |
| Estimated audience size | 7,600,580 |
Audience persona
The typical Beauty salons fan in Canada is more female, around 39.6 years old, with strong Patriotism tendencies and a notable affinity for Sephora.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 5,198,447 | 1.63× |
| British Columbia | 2,295,813 | 2.02× |
| Quebec | 1,978,718 | 1.09× |
| Alberta | 962,896 | 1.03× |
| Manitoba | 240,996 | 0.85× |
| Saskatchewan | 204,505 | 0.85× |
| Nova Scotia | 186,903 | 0.82× |
| New Brunswick | 144,099 | 0.82× |
| Newfoundland and Labrador | 92,607 | 0.8× |
| Prince Edward Island | 32,773 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sephora | 1.67× | Shopping |
| Old Navy | 1.55× | Fashion & Accessoires |
| Skin care | 1.72× | Beauty & Wellness |
| Aritzia | 1.59× | Fashion & Accessoires |
| H&M | 1.54× | Shopping |
| Natural product | 1.7× | Food & Beverages |
| Reitmans | 1.64× | Fashion & Accessoires |
| simons | 1.57× | Shopping |
| Hair care | 1.58× | Beauty & Wellness |
| Natural skin care | 1.85× | Beauty & Wellness |
| Moisturizer | 1.71× | Home & Garden |
| Eyelash | 1.9× | Beauty & Wellness |
| Makeup Tutorials | 2.01× | Beauty & Wellness |
| SAQ | 1.53× | Food & Beverages |
| Hygiene | 1.57× | Beauty & Wellness |
| Facial | 1.74× | Beauty & Wellness |
| Jean Coutu Group | 1.64× | Shopping |
| Hair Extensions | 1.87× | Beauty & Wellness |
| Wig | 1.55× | Beauty & Wellness |
| Anti-aging cream | 1.63× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.64 |
| Early Adopter Mentality | POWER | 1.28 |
| Individualism | JOY | 1.26 |
| Travelling | THRILL | 1.2 |
| Spirituality | BALANCE | 1.18 |
| Career Orientation | POWER | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.2% |
| Japan | 6.3% |
| Brazil | 4.3% |
See Beauty salons audiences in other countries
More Beauty & Wellness audiences in Canada
Frequently asked questions
How many fans does Beauty salons have in Canada?
Beauty salons has an estimated audience of 7,600,580 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Beauty salons fans?
72.3% of Beauty salons fans are female, 27.7% are male, with an average age of 39.6 years.
Which brands do Beauty salons fans like most?
Beauty salons fans show strongest brand affinity for Sephora (1.67×), Old Navy (1.55×), and Skin care (1.72×) over the country average.
Where do Beauty salons fans live in Canada?
Beauty salons fans in Canada are most concentrated in Ontario (reach 5,198,447), British Columbia (reach 2,295,813), and Quebec (reach 1,978,718). These three regions account for the largest share of the active audience.
What other brands do Beauty salons fans also like?
Beyond Beauty salons itself, the audience over-indexes on Old Navy (1.55×), Skin care (1.72×), Aritzia (1.59×), and H&M (1.54×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Beauty salons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.