A data profile of the people who buy, follow and care about Aritzia in Canada — modelled from more than twelve digital signal sources. Aritzia has an estimated audience of 6,064,858 people in Canada.
The average Aritzia fan in Canada is 36.1 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Taylor Swift, Home Hardware, Sephora, with strongest over-indexing on Taylor Swift (1.87× the country average).
Demographically, the Aritzia audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Tradition, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Aritzia fan in Canada is more female, around 36.1 years old, with strong Tradition tendencies and a notable affinity for Taylor Swift.
The key figures that characterise the Aritzia profile in Canada.
79.3% are female, 20.7% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 79.3% |
| Male | 20.7% |
| Average age | 36.1 |
| Estimated audience size | 6,064,858 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 14% |
of the worldwide Aritzia audience comes from Canada.
| Country | Share |
|---|---|
| United States | 60.8% |
| Canada | 23.1% |
| China | 3.4% |
Where the Aritzia audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~2M | 2.04× | |
| 02 | Ontario | ~4M | 1.67× | |
| 03 | Alberta | ~1M | 1.28× | |
| 04 | Manitoba | ~200K | 0.99× | |
| 05 | Quebec | ~1.5M | 0.92× | |
| 06 | Nova Scotia | ~200K | 0.87× | |
| 07 | Saskatchewan | ~100K | 0.74× | |
| 08 | Prince Edward Island | ~20K | 0.52× | |
| 09 | New Brunswick | ~70K | 0.50× | |
| 10 | Newfoundland and Labrador | ~40K | 0.49× |
The strongest cross-interests of the Aritzia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SSENSE | Shopping | 3.56× | ||
| 02 | Carter's | Fashion & Accessoires | 2.76× | ||
| 03 | Makeup Tutorials | Beauty & Wellness | 2.54× | ||
| 04 | Health And Beauty | Beauty & Wellness | 2.49× | ||
| 05 | Diaper bag | Kids & Family | 2.40× | ||
| 06 | Home Interior Design | Home & Garden | 2.36× | ||
| 07 | Boho-chic | Fashion & Accessoires | 2.31× | ||
| 08 | Home Design | Home & Garden | 2.26× | ||
| 09 | Bad Bunny | Music & Radio | 2.24× | ||
| 10 | Home decorating ideas | Home & Garden | 2.24× | ||
| 11 | Healthy habits | Health | 2.15× | ||
| 12 | H.O.M.E. | Home & Garden | 2.11× | ||
| 13 | Architecture & Design | Business & Career | 2.10× | ||
| 14 | Retro style | Fashion & Accessoires | 1.92× | ||
| 15 | Taylor Swift | Music & Radio | 1.87× | ||
| 16 | Gap Inc. | Shopping | 1.85× | ||
| 17 | Michaels Stores | Arts & Culture | 1.66× | ||
| 18 | H&M | Shopping | 1.57× | ||
| 19 | Home Hardware | Home & Garden | 1.51× | ||
| 20 | Sephora | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 2.13× | |
| Spirituality | BALANCE | 1.73× | |
| Patriotism | CONSERVATISM | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.54× | |
| Urban Lifestyle | OPEN | 0.61× | |
| Career Orientation | POWER | 0.63× |
Aritzia's target market in Canada covers an estimated 6,064,858 people, concentrated in Ontario and British Columbia.
79.3% of the Aritzia audience are female, 20.7% are male, with an average age of 36.1 years.
Aritzia fans show strongest brand affinity for Taylor Swift (1.87×), Home Hardware (1.51×), and Sephora (1.51×) over the country average.
Aritzia fans in Canada are most concentrated in Ontario (reach ~4M), British Columbia (reach ~2M), and Quebec (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Aritzia itself, the audience over-indexes on Home Hardware (1.51×), Sephora (1.51×), Healthy habits (2.15×), and Home Design (2.26×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Aritzia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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