Beauty salons Audience in United States

Beauty salons logo

Beauty salons has an estimated audience of 70,926,762 people in United States. 74.5% are female, 25.5% are male, average age 39.5. Top regions: California, Texas, Florida. Top brand affinities: Food and drink, Hair products, Google Drive, Savannah Guthrie, Aritzia.

The average Beauty salons fan in United States is 39.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Food and drink, Hair products, Google Drive, with strongest over-indexing on Food and drink (1.53× the country average). Demographically, the Beauty salons audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Touchpoint · Subtype: Treatment

Demographics of Beauty salons fans

Demographic split for Beauty salons audience in United States
MetricValue
Female74.5%
Male25.5%
Average age39.5
Estimated audience size70,926,762

Audience persona

The typical Beauty salons fan in United States is more female, around 39.5 years old, with strong Extroversion tendencies and a notable affinity for Food and drink.

Top regions in United States

Top regions ranked by reach for Beauty salons in United States
RegionReachAffinity
California12,856,9861.65×
Texas8,833,3801.45×
Florida7,155,6531.49×
New York5,924,6311.49×
Virginia2,999,5641.74×
Ohio2,328,8491.07×
New Jersey2,321,0821.29×
Illinois2,313,6350.98×
Oregon2,014,3542.48×
Georgia1,762,2300.81×
Pennsylvania1,699,5600.71×
North Carolina1,576,9220.74×
Washington1,459,2931.03×
Michigan1,245,8020.67×
Tennessee1,179,5400.83×
Massachusetts1,139,3290.82×
Arizona1,110,3730.77×
Arkansas1,038,7141.78×
Indiana930,7290.72×
Nevada895,0491.3×
Maryland849,4920.7×
Colorado847,7010.76×
Missouri804,3080.7×
Wisconsin735,2940.69×
South Carolina693,4740.65×
Minnesota669,4200.66×
Louisiana635,3270.69×
Utah609,1390.96×
Kansas589,1531.05×
Alabama584,1070.59×
Iowa552,5150.95×
Connecticut550,1410.77×
Alaska537,4804.42×
Kentucky511,1470.57×
Oklahoma487,2670.62×
Mississippi432,9560.74×
New Mexico356,8491×
Idaho340,3500.96×
Hawaii303,7661×
Washington, District of Columbia268,0971.26×
Nebraska236,0220.66×
Montana185,8020.94×
West Virginia181,6190.55×
Rhode Island168,0070.74×
New Hampshire126,1020.45×
South Dakota125,5890.77×
Maine124,0040.49×
Delaware123,8840.63×
North Dakota109,7300.75×
Wyoming103,4310.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Beauty salons audience
BrandAffinityCategory
Food and drink1.53×Food & Beverages
Hair products1.55×Beauty & Wellness
Google Drive1.88×Technology & Electronics
Savannah Guthrie2.66×Movies & TV
Aritzia3.43×Fashion & Accessoires
Princess Polly4.47×Fashion & Accessoires
Yahoo!奇摩名人娛樂1.81×Internet & Social Media
Skin care1.73×Beauty & Wellness
Sephora1.69×Shopping
Hair Extensions2.28×Beauty & Wellness
LabCorp2.25×Health
Marshalls1.61×Fashion & Accessoires
ULTA Beauty1.88×Beauty & Wellness
Self care1.64×Health
Natural skin care2.19×Beauty & Wellness
Maltese (dog)2.33×Pets & Animals
Self-love1.76×Health
Scooby-Doo1.8×Movies & TV
Fashion Nova1.79×Shopping
Coach2.51×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Beauty salons audience
TraitClusterScore
ExtroversionTHRILL1.39
Price SensitivityPREMIUM1.12
Social Media UsageJOY1.07
IndulgenceJOY1.04
CreativityOPEN1.03
Healthy LifestyleBALANCE1.01

Worldwide distribution

Worldwide audience distribution share by country for Beauty salons
CountryShare
United States16.2%
Japan6.3%
Brazil4.3%

See Beauty salons audiences in other countries

More Treatment audiences in United States

Frequently asked questions

How many fans does Beauty salons have in United States?

Beauty salons has an estimated audience of 70,926,762 people in United States, concentrated in California and Texas.

What is the gender split and age of Beauty salons fans?

74.5% of Beauty salons fans are female, 25.5% are male, with an average age of 39.5 years.

Which brands do Beauty salons fans like most?

Beauty salons fans show strongest brand affinity for Food and drink (1.53×), Hair products (1.55×), and Google Drive (1.88×) over the country average.

Where do Beauty salons fans live in United States?

Beauty salons fans in United States are most concentrated in California (reach 12,856,986), Texas (reach 8,833,380), and Florida (reach 7,155,653). These three regions account for the largest share of the active audience.

What other brands do Beauty salons fans also like?

Beyond Beauty salons itself, the audience over-indexes on Hair products (1.55×), Google Drive (1.88×), Savannah Guthrie (2.66×), and Aritzia (3.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Beauty salons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.