Self-love Audience in United States

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Self-love has an estimated audience of 35,979,092 people in United States. 67.6% are female, 32.4% are male, average age 36.0. Top regions: California, Texas, Florida. Top brand affinities: Self care, Beauty, Self-help, Curly Hair, Healthy habits.

The average Self-love fan in United States is 36.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Self care, Beauty, Self-help, with strongest over-indexing on Self care (4.23× the country average). Demographically, the Self-love audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Mindfulness, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Self-love fans

Demographic split for Self-love audience in United States
MetricValue
Female67.6%
Male32.4%
Average age36.0
Estimated audience size35,979,092

Audience persona

The typical Self-love fan in United States is more female, around 36.0 years old, with strong Mindfulness tendencies and a notable affinity for Self care.

Top regions in United States

Top regions ranked by reach for Self-love in United States
RegionReachAffinity
California5,544,6981.4×
Texas3,826,2331.24×
Florida2,596,1781.07×
New York2,342,9011.17×
Georgia1,504,8651.36×
Illinois1,462,1641.22×
Pennsylvania1,332,9571.1×
North Carolina1,294,8721.2×
Ohio1,105,1231×
New Jersey1,063,4521.16×
Virginia988,9941.13×
Michigan901,7840.96×
Arizona851,5041.16×
Maryland799,9401.29×
Massachusetts785,1181.11×
Washington739,6001.02×
Indiana657,4341×
Tennessee630,1920.87×
Colorado607,0121.07×
Missouri603,9031.04×
South Carolina562,2961.04×
Louisiana555,0431.2×
Wisconsin516,9980.96×
Alabama512,3351.02×
Minnesota476,6060.92×
Kentucky451,1301×
Connecticut422,1241.17×
Oregon384,8950.93×
Nevada384,6971.11×
Oklahoma365,3540.91×
Utah360,5891.12×
Mississippi339,5551.15×
Arkansas320,2191.08×
Iowa243,9130.82×
Kansas235,0190.83×
Hawaii213,0421.38×
Nebraska186,1561.03×
New Mexico174,8000.97×
Idaho149,3420.83×
West Virginia118,5960.71×
New Hampshire108,3790.76×
Washington, District of Columbia97,6210.9×
Maine94,3020.73×
Delaware92,1830.93×
Rhode Island90,9280.79×
Alaska71,0100.92×
Montana63,7780.64×
South Dakota59,2480.71×
North Dakota52,2800.71×
Vermont38,8100.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Self-love audience
BrandAffinityCategory
Self care4.23×Health
Beauty1.75×Beauty & Wellness
Self-help3.73×Health
Curly Hair3.21×Beauty & Wellness
Healthy habits2.87×Health
Men's Fitness2.8×Sports
Personal development1.84×Business & Career
Self-awareness3×Health
Meditation2.21×Health
Mindfulness3.08×Health
Enlightenment (spiritual)4.32×Politics & Society
Hair Extensions2.79×Beauty & Wellness
Macy's1.78×Shopping
Charity and causes2.16×Business & Career
Female entrepreneur3.84×Business & Career
Livemusic2.28×Music & Radio
health4.08×Health
Motivational speaking2.79×Business & Career
Health & wellness1.56×Health
Muscle & Fitness2.55×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Self-love audience
TraitClusterScore
MindfulnessBALANCE2.3
LGBTQ+ IdentityOPEN1.57
SustainabilityBALANCE1.49
Design AffinityPREMIUM1.39
Early Adopter MentalityPOWER1.24
Pet OwnershipJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for Self-love
CountryShare
United States22.4%
Germany6.4%
Japan4.9%

See Self-love audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Self-love have in United States?

Self-love has an estimated audience of 35,979,092 people in United States, concentrated in California and Texas.

What is the gender split and age of Self-love fans?

67.6% of Self-love fans are female, 32.4% are male, with an average age of 36.0 years.

Which brands do Self-love fans like most?

Self-love fans show strongest brand affinity for Self care (4.23×), Beauty (1.75×), and Self-help (3.73×) over the country average.

Where do Self-love fans live in United States?

Self-love fans in United States are most concentrated in California (reach 5,544,698), Texas (reach 3,826,233), and Florida (reach 2,596,178). These three regions account for the largest share of the active audience.

What other brands do Self-love fans also like?

Beyond Self-love itself, the audience over-indexes on Beauty (1.75×), Self-help (3.73×), Curly Hair (3.21×), and Healthy habits (2.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Self-love. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.