Rascasse Audience Intelligence

Self-love Audience in United States

Name: Self-love — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Self-love in United States — modelled from more than twelve digital signal sources. Self-love has an estimated audience of 35,979,092 people in United States.

#485among Topic in United States #24in Health

The average Self-love fan in United States is 36.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Self care, Beauty, Self-help, with strongest over-indexing on Self care (4.23× the country average).

Demographically, the Self-love audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Self-love fan in United States is more female, around 36.0 years old, with strong Mindfulness tendencies and a notable affinity for Self care.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Self-love profile in United States.

Audience size

36M

in United States

Gender

67.6%♀

32.4% male

Age

36.0

average years

Country rank

#685

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Self-love fans

67.6% are female, 32.4% are male, average age 36.0.

Fig. 02

Gender split

67.6%

Female

32.4%

Male

Demographic split for Self-love audience in United States
Metric	Value
Female	67.6%
Male	32.4%
Average age	36.0
Estimated audience size	35,979,092

Fig. 03

Age distribution

Age distribution of the Self-love audience in United States
Age bracket	Share	%
16-19		28%
20-29		21%
30-39		19%
40-49		18%
50+		14%

Fig. 04

Worldwide distribution

22.4%

of the worldwide Self-love audience comes from United States.

Worldwide audience distribution share by country for Self-love
Country	Share
United States	22.4%
Germany	6.4%
Japan	4.9%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Self-love audience in United States is strongest.

Fig. 05

Top regions by affinity

Self-love fans by region: top regions in United States
#	Region	Reach	×
01	California	~5.5M	1.33×
02	Georgia	~1.5M	1.27×
03	Maryland	~800K	1.24×
04	Hawaii	~200K	1.15×
05	Texas	~3.5M	1.14×
06	Connecticut	~400K	1.14×
07	Louisiana	~500K	1.13×
08	Illinois	~1.5M	1.12×
09	New Jersey	~1M	1.11×
10	North Carolina	~1M	1.10×
11	Mississippi	~300K	1.10×
12	New York	~2M	1.09×
13	Pennsylvania	~1.5M	1.09×
14	Nevada	~400K	1.09×
15	Virginia	~900K	1.08×
16	Arizona	~800K	1.08×
17	Utah	~300K	1.08×
18	Arkansas	~300K	1.08×
19	Alabama	~500K	1.05×
20	Delaware	~100K	1.04×
21	Massachusetts	~700K	1.03×
22	Missouri	~600K	1.03×
23	South Carolina	~600K	1.03×
24	New Mexico	~200K	1.03×
25	Indiana	~700K	1.02×
26	Colorado	~600K	1.01×
27	Nebraska	~200K	1.01×
28	Alaska	~80K	1.01×
29	Kansas	~300K	1.00×
30	Washington	~700K	0.99×
31	Wisconsin	~500K	0.99×
32	Florida	~2.5M	0.98×
33	Ohio	~1M	0.98×
34	Kentucky	~400K	0.97×
35	Oregon	~400K	0.97×
36	Michigan	~900K	0.96×
37	North Dakota	~70K	0.96×
38	Washington, District of Columbia	~100K	0.95×
39	South Dakota	~80K	0.95×
40	Oklahoma	~400K	0.94×
41	Vermont	~60K	0.94×
42	Minnesota	~500K	0.93×
43	Idaho	~200K	0.93×
44	Rhode Island	~100K	0.93×
45	Montana	~90K	0.93×
46	Iowa	~300K	0.92×
47	West Virginia	~200K	0.92×
48	Maine	~100K	0.91×
49	New Hampshire	~100K	0.90×
50	Tennessee	~600K	0.89×

Affinity by region — Self-love, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Self-love audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Self-love audience
#	Interest	Category	×
01	Enlightenment (spiritual)	Politics & Society	4.32×
02	Self care	Health	4.23×
03	health	Health	4.08×
04	Female entrepreneur	Business & Career	3.84×
05	Self-help	Health	3.73×
06	Curly Hair	Beauty & Wellness	3.21×
07	Mindfulness	Health	3.08×
08	Self-awareness	Health	3.00×
09	Healthy habits	Health	2.87×
10	Men's Fitness	Sports	2.80×
11	Hair Extensions	Beauty & Wellness	2.79×
12	Motivational speaking	Business & Career	2.79×
13	Muscle & Fitness	Sports	2.55×
14	Livemusic	Music & Radio	2.28×
15	Meditation	Health	2.21×
16	Charity and causes	Business & Career	2.16×
17	Personal development	Business & Career	1.84×
18	Macy's	Shopping	1.78×
19	Beauty	Beauty & Wellness	1.75×
20	Health & wellness	Health	1.56×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Self-love audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Self-love audience · What stands out
Trait	Cluster	Score
Mindfulness	BALANCE	2.44×
Luxury Orientation	PREMIUM	1.63×
Design Affinity	PREMIUM	1.59×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Self-love audience · Rather not
Trait	Cluster	Score
Need for Security	CONSERVATISM	0.66×
Patriotism	CONSERVATISM	0.68×
Convenience Orientation	PREMIUM	0.90×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Self-love have in United States?

Self-love has an estimated audience of 35,979,092 people in United States, concentrated in California and Texas.

What is the gender split and age of Self-love fans?

67.6% of Self-love fans are female, 32.4% are male, with an average age of 36.0 years.

Which brands do Self-love fans like most?

Self-love fans show strongest brand affinity for Self care (4.23×), Beauty (1.75×), and Self-help (3.73×) over the country average.

Where do Self-love fans live in United States?

Self-love fans in United States are most concentrated in California (reach ~5.5M), Texas (reach ~3.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

What other brands do Self-love fans also like?

Beyond Self-love itself, the audience over-indexes on Beauty (1.75×), Self-help (3.73×), Curly Hair (3.21×), and Healthy habits (2.87×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Self-love. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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