Rascasse Audience Intelligence

Meditation Audience in United States

A data profile of the people who buy, follow and care about Meditation in United States — modelled from more than twelve digital signal sources. Meditation has an estimated audience of 46,089,222 people in United States.

#337among Topic in United States#11in Health

The average Meditation fan in United States is 37.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Self care, Self-love, Mindfulness, with strongest over-indexing on Self care (2.29× the country average).

Demographically, the Meditation audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Mindfulness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Meditation fan in United States is more female, around 37.8 years old, with strong Mindfulness tendencies and a notable affinity for Self care.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Meditation profile in United States.

Audience size
46.1M
in United States
Gender
68.7%♀
31.3% male
Age
37.8
average years
Country rank
#464
Topic in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Meditation fans

68.7% are female, 31.3% are male, average age 37.8.

Fig. 02

Gender split

68.7%
Female
31.3%
Male
Demographic split for Meditation audience in United States
MetricValue
Female68.7%
Male31.3%
Average age37.8
Estimated audience size46,089,222
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Meditation audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3918%
40-4920%
50+18%
Fig. 04

Worldwide distribution

19.5%

of the worldwide Meditation audience comes from United States.

Worldwide audience distribution share by country for Meditation
CountryShare
United States19.5%
Japan5.2%
Italy4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Meditation audience in United States is strongest.

Fig. 05

Top regions by affinity

Meditation fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~1.5M1.44×
02New York~3.5M1.38×
03California~6.5M1.24×
04Massachusetts~1M1.22×
05Maryland~900K1.16×
06New Jersey~1.5M1.15×
07Connecticut~500K1.14×
08Hawaii~200K1.13×
09Utah~500K1.12×
10New Hampshire~200K1.11×
11Vermont~90K1.09×
12Washington~1M1.07×
13Washington, District of Columbia~100K1.07×
14Oregon~600K1.06×
15Maine~200K1.06×
16Rhode Island~200K1.06×
17Illinois~1.5M1.05×
18Florida~3M1.03×
19Pennsylvania~1.5M1.03×
20Georgia~1.5M1.03×
21Colorado~800K1.03×
22Delaware~100K1.03×
23North Carolina~1.5M1.01×
24Michigan~1M0.98×
25Arizona~900K0.98×
26Minnesota~600K0.98×
27Louisiana~600K0.97×
28New Mexico~200K0.97×
29Mississippi~400K0.96×
30Alaska~90K0.95×
31Texas~3.5M0.94×
32Kansas~300K0.94×
33Ohio~1.5M0.93×
34South Carolina~600K0.93×
35Kentucky~500K0.93×
36Wisconsin~600K0.92×
37Nevada~400K0.92×
38Idaho~200K0.92×
39Tennessee~800K0.90×
40Alabama~600K0.90×
41Nebraska~200K0.90×
42Montana~100K0.90×
43Indiana~800K0.89×
44Missouri~700K0.89×
45Arkansas~300K0.88×
46North Dakota~80K0.85×
47Iowa~300K0.83×
48Oklahoma~400K0.82×
49South Dakota~80K0.80×
50West Virginia~200K0.79×
Fig. 06

Affinity by region

Affinity by region — Meditation, United States
0.79×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Meditation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Meditation audience
#·InterestCategoryAffinity×
01Princess PollyFashion & Accessoires2.40×
02Self careHealth2.29×
03Rhianna (singer)Music & Radio2.21×
04MindfulnessHealth2.07×
05Facial careBeauty & Wellness1.94×
06Self-loveHealth1.77×
07Natural skin careBeauty & Wellness1.76×
08Self-awarenessHealth1.71×
09New AgeMusic & Radio1.66×
10Self-helpHealth1.62×
11Healthy habitsHealth1.61×
12Makeup TutorialsBeauty & Wellness1.57×
13Music schoolMusic & Radio1.55×
14Wellness (alternative medicine)Health1.54×
15Music educationMusic & Radio1.54×
16Hair ExtensionsBeauty & Wellness1.53×
17SpiritualityHealth1.52×
18Millie Bobby BrownMovies & TV1.52×
19LivemusicMusic & Radio1.51×
20Creative writingBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Meditation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Meditation audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.40×
SustainabilityBALANCE1.13×
CreativityOPEN1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Meditation audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.68×
Career OrientationPOWER0.85×
Need for SecurityCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Meditation have in United States?

Meditation has an estimated audience of 46,089,222 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Meditation fans?

68.7% of Meditation fans are female, 31.3% are male, with an average age of 37.8 years.

03

Which brands do Meditation fans like most?

Meditation fans show strongest brand affinity for Self care (2.29×), Self-love (1.77×), and Mindfulness (2.07×) over the country average.

04

Where do Meditation fans live in United States?

Meditation fans in United States are most concentrated in California (reach ~6.5M), Texas (reach ~3.5M), and New York (reach ~3.5M). These three regions account for the largest share of the active audience.

05

What other brands do Meditation fans also like?

Beyond Meditation itself, the audience over-indexes on Self-love (1.77×), Mindfulness (2.07×), Spirituality (1.52×), and Healthy habits (1.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Meditation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Meditation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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