Meditation Audience in United States

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Meditation has an estimated audience of 46,089,222 people in United States. 68.7% are female, 31.3% are male, average age 37.8. Top regions: California, Texas, New York. Top brand affinities: Self care, Self-love, Mindfulness, Spirituality, Healthy habits.

The average Meditation fan in United States is 37.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Self care, Self-love, Mindfulness, with strongest over-indexing on Self care (2.29× the country average). Demographically, the Meditation audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Meditation fans

Demographic split for Meditation audience in United States
MetricValue
Female68.7%
Male31.3%
Average age37.8
Estimated audience size46,089,222

Audience persona

The typical Meditation fan in United States is more female, around 37.8 years old, with strong Mindfulness tendencies and a notable affinity for Self care.

Top regions in United States

Top regions ranked by reach for Meditation in United States
RegionReachAffinity
California6,797,8471.34×
Texas3,948,2141×
New York3,938,4851.53×
Florida3,462,3311.11×
Illinois1,678,4121.09×
Pennsylvania1,619,7771.04×
Georgia1,531,9521.08×
North Carolina1,462,9011.05×
New Jersey1,391,9071.19×
Ohio1,364,8890.96×
Michigan1,229,3311.02×
Virginia1,224,5631.09×
Massachusetts1,176,1521.3×
Washington1,055,5331.14×
Arizona991,6441.05×
Maryland940,8311.19×
Tennessee855,5020.93×
Colorado796,3661.1×
Indiana725,2260.86×
Missouri674,0360.91×
Minnesota654,0680.99×
South Carolina648,2900.93×
Wisconsin630,1630.91×
Oregon592,4681.12×
Louisiana572,6920.96×
Alabama552,1260.86×
Connecticut527,8221.14×
Kentucky521,2310.9×
Utah477,1081.16×
Nevada425,4090.95×
Oklahoma409,7090.8×
Mississippi343,5240.9×
Arkansas320,1680.84×
Kansas314,5690.87×
Iowa311,9570.82×
Hawaii231,1861.17×
New Mexico213,6480.92×
Idaho211,9050.92×
New Hampshire201,5941.11×
Nebraska193,8290.84×
Maine167,6161.02×
Washington, District of Columbia158,9251.15×
Rhode Island155,3781.06×
West Virginia151,6100.71×
Delaware121,7810.96×
Montana107,9340.84×
Vermont87,9291.09×
Alaska86,2280.87×
South Dakota74,7380.7×
North Dakota72,2410.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Meditation audience
BrandAffinityCategory
Self care2.29×Health
Self-love1.77×Health
Mindfulness2.07×Health
Spirituality1.52×Health
Healthy habits1.61×Health
Livemusic1.51×Music & Radio
Natural skin care1.76×Beauty & Wellness
Self-awareness1.71×Health
Self-help1.62×Health
Hair Extensions1.53×Beauty & Wellness
Rhianna (singer)2.21×Music & Radio
Makeup Tutorials1.57×Beauty & Wellness
Wellness (alternative medicine)1.54×Health
Princess Polly2.4×Fashion & Accessoires
Millie Bobby Brown1.52×Movies & TV
Creative writing1.51×Business & Career
Music school1.55×Music & Radio
New Age1.66×Music & Radio
Music education1.54×Music & Radio
Facial care1.94×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Meditation audience
TraitClusterScore
MindfulnessBALANCE1.66
SustainabilityBALANCE1.4
Design AffinityPREMIUM1.24
LGBTQ+ IdentityOPEN1.23
ExtroversionTHRILL1.19
Healthy LifestyleBALANCE1.18

Worldwide distribution

Worldwide audience distribution share by country for Meditation
CountryShare
United States19.5%
Japan5.2%
Italy4.3%

See Meditation audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Meditation have in United States?

Meditation has an estimated audience of 46,089,222 people in United States, concentrated in California and Texas.

What is the gender split and age of Meditation fans?

68.7% of Meditation fans are female, 31.3% are male, with an average age of 37.8 years.

Which brands do Meditation fans like most?

Meditation fans show strongest brand affinity for Self care (2.29×), Self-love (1.77×), and Mindfulness (2.07×) over the country average.

Where do Meditation fans live in United States?

Meditation fans in United States are most concentrated in California (reach 6,797,847), Texas (reach 3,948,214), and New York (reach 3,938,485). These three regions account for the largest share of the active audience.

What other brands do Meditation fans also like?

Beyond Meditation itself, the audience over-indexes on Self-love (1.77×), Mindfulness (2.07×), Spirituality (1.52×), and Healthy habits (1.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Meditation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.