New Age Audience in United States

New Age logo

New Age has an estimated audience of 15,868,056 people in United States. 70.3% are female, 29.7% are male, average age 37.4. Top regions: California, Florida, Texas. Top brand affinities: Product design, Israel, Home equity, Bank account, Home staging.

The average New Age fan in United States is 37.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Product design, Israel, Home equity, with strongest over-indexing on Product design (3.35× the country average). Demographically, the New Age audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of New Age fans

Demographic split for New Age audience in United States
MetricValue
Female70.3%
Male29.7%
Average age37.4
Estimated audience size15,868,056

Audience persona

The typical New Age fan in United States is more female, around 37.4 years old, with strong Mindfulness tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for New Age in United States
RegionReachAffinity
California2,305,2261.32×
Florida1,411,1751.31×
Texas1,400,3781.03×
New York1,028,2691.16×
Illinois865,1441.64×
Pennsylvania581,1291.09×
North Carolina535,8611.12×
Michigan497,4091.2×
Georgia483,6800.99×
Ohio479,8880.98×
New Jersey436,1681.08×
Arizona421,6651.3×
Washington399,1661.25×
Virginia398,1681.03×
Tennessee315,5540.99×
Massachusetts314,6631.01×
Colorado308,8981.24×
Maryland304,9831.12×
Indiana296,6341.02×
Missouri274,6981.07×
Minnesota257,0951.13×
South Carolina242,9081.02×
Wisconsin217,9590.91×
Oregon207,4061.14×
Alabama186,0170.84×
Louisiana178,4910.87×
Utah178,0191.25×
Kentucky172,3210.87×
Connecticut159,6171×
Oklahoma157,6560.89×
Nevada140,6370.92×
Kansas135,3671.08×
Iowa113,8170.87×
Arkansas113,3070.87×
Mississippi92,7920.71×
Idaho87,9461.11×
Nebraska73,8190.93×
New Mexico66,0690.83×
Hawaii58,5110.86×
New Hampshire54,6410.87×
West Virginia50,3020.68×
Washington, District of Columbia49,1151.03×
Maine45,2410.8×
Montana42,0580.96×
Rhode Island41,7700.83×
North Dakota35,3651.08×
Delaware33,0030.75×
South Dakota30,9710.84×
Alaska22,4260.66×
Vermont20,8440.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New Age audience
BrandAffinityCategory
Product design3.35×Business & Career
Israel2.31×Travel & Leisure
Home equity1.72×Home & Garden
Bank account1.92×Business & Career
Home staging3.56×Home & Garden
UK garage3.27×Music & Radio
Nebraska Cornhuskers4.77×Sports
Stamp collecting2.49×Home & Garden
Mothercare1.56×Kids & Family
Tierra Cali3.24×Travel & Leisure
Isometric exercise3.55×Sports
Home Bargains4.77×Shopping
Steampunk1.97×Fashion & Accessoires
Corona (band)2.27×Music & Radio
Meals on Wheels2.28×Food & Beverages
Jeep Wagoneer2.18×Cars & Mobility
Captain America (1990 film)1.67×Movies & TV
Personalised Gifts1.6×Home & Garden
Strategic human resource planning3.07×Business & Career
Kappa Sigma4.68×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New Age audience
TraitClusterScore
MindfulnessBALANCE2.06
SustainabilityBALANCE1.35
Luxury OrientationPREMIUM1.29
ExtroversionTHRILL1.28
LGBTQ+ IdentityOPEN1.27
Urban LifestyleOPEN1.22

Worldwide distribution

Worldwide audience distribution share by country for New Age
CountryShare
United States33.6%
United Kingdom5.4%
Brazil4.4%

See New Age audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does New Age have in United States?

New Age has an estimated audience of 15,868,056 people in United States, concentrated in California and Florida.

What is the gender split and age of New Age fans?

70.3% of New Age fans are female, 29.7% are male, with an average age of 37.4 years.

Which brands do New Age fans like most?

New Age fans show strongest brand affinity for Product design (3.35×), Israel (2.31×), and Home equity (1.72×) over the country average.

Where do New Age fans live in United States?

New Age fans in United States are most concentrated in California (reach 2,305,226), Florida (reach 1,411,175), and Texas (reach 1,400,378). These three regions account for the largest share of the active audience.

What other brands do New Age fans also like?

Beyond New Age itself, the audience over-indexes on Israel (2.31×), Home equity (1.72×), Bank account (1.92×), and Home staging (3.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New Age. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.