Rascasse Audience Intelligence

New Age Audience in United States

Name: New Age — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about New Age in United States — modelled from more than twelve digital signal sources. New Age has an estimated audience of 15,868,056 people in United States.

#1490among Topic in United States #139in Music & Radio

The average New Age fan in United States is 37.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Diane Keaton, Solitaire, Do it yourself (DIY), with strongest over-indexing on Diane Keaton (4.77× the country average).

Demographically, the New Age audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New Age fan in United States is more female, around 37.4 years old, with strong Mindfulness tendencies and a notable affinity for Diane Keaton.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New Age profile in United States.

Audience size

15.9M

in United States

Gender

70.3%♀

29.7% male

Age

37.4

average years

Country rank

#2186

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of New Age fans

70.3% are female, 29.7% are male, average age 37.4.

Fig. 02

Gender split

70.3%

Female

29.7%

Male

Demographic split for New Age audience in United States
Metric	Value
Female	70.3%
Male	29.7%
Average age	37.4
Estimated audience size	15,868,056

Fig. 03

Age distribution

Age distribution of the New Age audience in United States
Age bracket	Share	%
16-19		24%
20-29		21%
30-39		19%
40-49		20%
50+		17%

Fig. 04

Worldwide distribution

33.6%

of the worldwide New Age audience comes from United States.

Worldwide audience distribution share by country for New Age
Country	Share
United States	33.6%
United Kingdom	5.4%
Brazil	4.4%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New Age audience in United States is strongest.

Fig. 05

Top regions by affinity

New Age fans by region: top regions in United States
#	Region	Reach	×
01	Illinois	~800K	1.58×
02	Florida	~1.5M	1.29×
03	Arizona	~400K	1.27×
04	California	~2M	1.24×
05	Washington	~400K	1.21×
06	Utah	~200K	1.19×
07	Colorado	~300K	1.17×
08	North Dakota	~40K	1.13×
09	Michigan	~500K	1.12×
10	Maryland	~300K	1.11×
11	Minnesota	~300K	1.11×
12	Idaho	~90K	1.11×
13	New York	~1M	1.10×
14	Oregon	~200K	1.09×
15	Pennsylvania	~600K	1.07×
16	North Carolina	~500K	1.07×
17	Missouri	~300K	1.06×
18	Kansas	~100K	1.04×
19	Washington, District of Columbia	~50K	1.04×
20	New Jersey	~400K	1.03×
21	South Carolina	~200K	1.02×
22	Virginia	~400K	1.00×
23	Indiana	~300K	1.00×
24	Connecticut	~200K	1.00×
25	Georgia	~500K	0.99×
26	Tennessee	~300K	0.99×
27	Massachusetts	~300K	0.99×
28	Montana	~40K	0.99×
29	Nebraska	~80K	0.98×
30	Texas	~1.5M	0.97×
31	Ohio	~500K	0.95×
32	South Dakota	~30K	0.95×
33	Nevada	~100K	0.94×
34	New Hampshire	~60K	0.94×
35	Louisiana	~200K	0.92×
36	Wisconsin	~200K	0.91×
37	Arkansas	~100K	0.91×
38	Iowa	~100K	0.91×
39	Alaska	~30K	0.91×
40	Vermont	~30K	0.91×
41	Oklahoma	~200K	0.90×
42	Hawaii	~60K	0.90×
43	New Mexico	~70K	0.89×
44	Maine	~50K	0.88×
45	Rhode Island	~40K	0.88×
46	Alabama	~200K	0.87×
47	Delaware	~40K	0.87×
48	Kentucky	~200K	0.86×
49	West Virginia	~60K	0.82×
50	Mississippi	~100K	0.81×

Affinity by region — New Age, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New Age audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New Age audience
#	Interest	Category	×
01	Diane Keaton	Movies & TV	4.77×
02	Solitaire	Games	4.77×
03	Cats (musical)	Music & Radio	4.77×
04	Al Pacino	Movies & TV	4.77×
05	Clairvoyance	Politics & Society	4.77×
06	Tony Award	Arts & Culture	4.54×
07	Chuck Norris	Movies & TV	2.97×
08	City Bank	Business & Career	2.89×
09	Obsessed (2009 film)	Movies & TV	2.72×
10	Motivational speaking	Business & Career	2.62×
11	Self-awareness	Health	2.48×
12	Crossword	Games	2.46×
13	Self-love	Health	2.25×
14	Mindfulness	Health	2.22×
15	Alternative medicine	Business & Career	2.03×
16	Real property	Home & Garden	1.92×
17	Do it yourself (DIY)	Home & Garden	1.74×
18	Meditation	Health	1.66×
19	Subscription business model	Shopping	1.63×
20	Taylor Swift	Music & Radio	1.51×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New Age audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by New Age audience · What stands out
Trait	Cluster	Score
Mindfulness	BALANCE	2.25×
Spirituality	BALANCE	1.46×
Sustainability	BALANCE	1.36×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by New Age audience · Rather not
Trait	Cluster	Score
Family Orientation	CONSERVATISM	0.85×
Social Media Usage	JOY	0.87×
Convenience Orientation	PREMIUM	0.93×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does New Age have in United States?

New Age has an estimated audience of 15,868,056 people in United States, concentrated in California and Florida.

What is the gender split and age of New Age fans?

70.3% of New Age fans are female, 29.7% are male, with an average age of 37.4 years.

Which brands do New Age fans like most?

New Age fans show strongest brand affinity for Diane Keaton (4.77×), Solitaire (4.77×), and Do it yourself (DIY) (1.74×) over the country average.

Where do New Age fans live in United States?

New Age fans in United States are most concentrated in California (reach ~2M), Florida (reach ~1.5M), and Texas (reach ~1.5M). These three regions account for the largest share of the active audience.

What other brands do New Age fans also like?

Beyond New Age itself, the audience over-indexes on Solitaire (4.77×), Do it yourself (DIY) (1.74×), Chuck Norris (2.97×), and Tony Award (4.54×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for New Age. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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