Rascasse Audience Intelligence

Crossword Audience in United States

A data profile of the people who buy, follow and care about Crossword in United States — modelled from more than twelve digital signal sources. Crossword has an estimated audience of 17,651,059 people in United States.

#6among Video game in United States#1318among Topic in United States#31in Games

The average Crossword fan in United States is 44.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Hangman (game), United States Mint, Powerball, with strongest over-indexing on Hangman (game) (31.28× the country average).

Demographically, the Crossword audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Community Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Crossword fan in United States is more female, around 44.9 years old, with strong Community Orientation tendencies and a notable affinity for Hangman (game).

Category: Games · Type: Topic · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Crossword profile in United States.

Audience size
17.7M
in United States
Gender
61.8%♀
38.2% male
Age
44.9
average years
Country rank
#1920
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Crossword fans

61.8% are female, 38.2% are male, average age 44.9.

Fig. 02

Gender split

61.8%
Female
38.2%
Male
Demographic split for Crossword audience in United States
MetricValue
Female61.8%
Male38.2%
Average age44.9
Estimated audience size17,651,059
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Crossword audience in United States
Age bracketShare%
16-1913%
20-2912%
30-3916%
40-4921%
50+38%
Fig. 04

Worldwide distribution

23.8%

of the worldwide Crossword audience comes from United States.

Worldwide audience distribution share by country for Crossword
CountryShare
United States23.8%
United Kingdom9.9%
India6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Crossword audience in United States is strongest.

Fig. 05

Top regions by affinity

Crossword fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~60K1.78×
02Massachusetts~500K1.45×
03South Dakota~60K1.43×
04Nebraska~100K1.40×
05Iowa~200K1.39×
06North Dakota~50K1.35×
07Rhode Island~70K1.33×
08Wisconsin~300K1.32×
09New Hampshire~90K1.31×
10Montana~60K1.24×
11Minnesota~300K1.23×
12Maine~80K1.23×
13Pennsylvania~700K1.17×
14Connecticut~200K1.17×
15Virginia~500K1.14×
16Oregon~200K1.13×
17Washington, District of Columbia~60K1.11×
18Kansas~200K1.09×
19Indiana~300K1.07×
20Missouri~300K1.06×
21Ohio~600K1.01×
22Colorado~300K1.00×
23West Virginia~80K0.98×
24Michigan~400K0.96×
25South Carolina~300K0.96×
26Illinois~600K0.94×
27Arkansas~100K0.94×
28New York~900K0.93×
29Kentucky~200K0.93×
30Maryland~300K0.92×
31Washington~300K0.91×
32North Carolina~500K0.90×
33New Jersey~400K0.90×
34Tennessee~300K0.87×
35Delaware~40K0.87×
36Alabama~200K0.86×
37Utah~100K0.85×
38Oklahoma~200K0.84×
39Idaho~70K0.82×
40Louisiana~200K0.79×
41Georgia~400K0.73×
42Texas~1M0.72×
43California~1.5M0.71×
44Arizona~300K0.70×
45Alaska~30K0.69×
46Florida~800K0.68×
47New Mexico~60K0.68×
48Hawaii~50K0.68×
49Mississippi~90K0.61×
50Nevada~90K0.50×
Fig. 06

Affinity by region

Affinity by region — Crossword, United States
0.50×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Crossword audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Crossword audience
#·InterestCategoryAffinity×
01Hangman (game)Games31.28×
02United States MintBusiness & Career28.31×
034 Pics 1 WordGames15.52×
04Words with FriendsGames13.77×
05SudokuGames9.82×
06ScrabbleGames9.69×
07Real-time strategyGames4.46×
08PowerballGames4.15×
09Puzzle video gamesGames4.14×
10LanguageBusiness & Career3.66×
11KnowledgeBusiness & Career2.05×
12SoftwareTechnology & Electronics1.77×
13Current eventsArts & Culture1.65×
14TelevisionsTechnology & Electronics1.65×
15FamilyKids & Family1.62×
16United StatesTravel & Leisure1.61×
17ComputersTechnology & Electronics1.59×
18PhotographyArts & Culture1.58×
19BeautyBeauty & Wellness1.51×
20BusinessBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Crossword audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Crossword audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.63×
DIY MentalityTHRILL1.56×
CreativityOPEN1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Crossword audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.93×
Urban LifestyleOPEN0.99×
SustainabilityBALANCE1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Crossword have in United States?

Crossword has an estimated audience of 17,651,059 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Crossword fans?

61.8% of Crossword fans are female, 38.2% are male, with an average age of 44.9 years.

03

Which brands do Crossword fans like most?

Crossword fans show strongest brand affinity for Hangman (game) (31.28×), United States Mint (28.31×), and Powerball (4.15×) over the country average.

04

Where do Crossword fans live in United States?

Crossword fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and New York (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Crossword fans also like?

Beyond Crossword itself, the audience over-indexes on United States Mint (28.31×), Powerball (4.15×), Language (3.66×), and Words with Friends (13.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See Crossword audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Crossword. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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