Crossword Audience in United States

Crossword logo

Crossword has an estimated audience of 17,651,059 people in United States. 61.8% are female, 38.2% are male, average age 44.9. Top regions: California, Texas, New York. Top brand affinities: Hangman (game), United States Mint, Powerball, Language, Words with Friends.

The average Crossword fan in United States is 44.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Hangman (game), United States Mint, Powerball, with strongest over-indexing on Hangman (game) (31.28× the country average). Demographically, the Crossword audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic · Subtype: Video game

Demographics of Crossword fans

Demographic split for Crossword audience in United States
MetricValue
Female61.8%
Male38.2%
Average age44.9
Estimated audience size17,651,059

Audience persona

The typical Crossword fan in United States is more female, around 44.9 years old, with strong Patriotism tendencies and a notable affinity for Hangman (game).

Top regions in United States

Top regions ranked by reach for Crossword in United States
RegionReachAffinity
California1,511,3530.78×
Texas1,077,3250.71×
New York1,022,2111.04×
Florida886,3970.74×
Pennsylvania739,4821.24×
Illinois586,3631×
Massachusetts557,6411.6×
Ohio543,0361×
North Carolina498,4420.94×
Virginia483,0741.12×
Michigan467,5581.01×
New Jersey432,9390.96×
Georgia419,0100.77×
Indiana359,4691.11×
Wisconsin351,0441.32×
Minnesota330,5801.31×
Washington326,8860.92×
Tennessee313,5260.89×
Maryland300,9020.99×
Colorado286,8621.03×
Missouri283,6421×
Arizona264,9060.74×
South Carolina250,0630.94×
Oregon230,2691.14×
Connecticut222,9041.26×
Alabama210,7820.85×
Kentucky191,7560.87×
Iowa190,3531.31×
Louisiana178,4310.78×
Oklahoma156,9170.8×
Kansas149,0811.07×
Utah140,5280.89×
Arkansas124,4300.86×
Nebraska116,1691.31×
Nevada89,0900.52×
Mississippi87,5140.6×
New Hampshire83,3121.2×
West Virginia81,1280.99×
Maine73,3371.16×
Rhode Island73,1091.3×
Idaho70,9740.8×
Washington, District of Columbia64,2311.21×
New Mexico58,5350.66×
Montana55,8661.14×
Hawaii53,0350.7×
Vermont52,7941.7×
South Dakota47,6631.17×
North Dakota44,2661.22×
Delaware41,6190.85×
Alaska23,4190.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Crossword audience
BrandAffinityCategory
Hangman (game)31.28×Games
United States Mint28.31×Business & Career
Powerball4.15×Games
Language3.66×Business & Career
Words with Friends13.77×Games
Puzzle video games4.14×Games
Sudoku9.82×Games
Family1.62×Kids & Family
United States1.61×Travel & Leisure
4 Pics 1 Word15.52×Games
Beauty1.51×Beauty & Wellness
Current events1.65×Arts & Culture
Knowledge2.05×Business & Career
Business1.51×Business & Career
Software1.77×Technology & Electronics
Computers1.59×Technology & Electronics
Photography1.58×Arts & Culture
Real-time strategy4.46×Games
Televisions1.65×Technology & Electronics
Medicine1.83×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Crossword audience
TraitClusterScore
PatriotismCONSERVATISM1.62
SpiritualityBALANCE1.54
IndividualismJOY1.34
Social Media UsageJOY1.3
Family OrientationCONSERVATISM1.23
TraditionCONSERVATISM1.17

Worldwide distribution

Worldwide audience distribution share by country for Crossword
CountryShare
United States23.8%
United Kingdom9.9%
India6.5%

See Crossword audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Crossword have in United States?

Crossword has an estimated audience of 17,651,059 people in United States, concentrated in California and Texas.

What is the gender split and age of Crossword fans?

61.8% of Crossword fans are female, 38.2% are male, with an average age of 44.9 years.

Which brands do Crossword fans like most?

Crossword fans show strongest brand affinity for Hangman (game) (31.28×), United States Mint (28.31×), and Powerball (4.15×) over the country average.

Where do Crossword fans live in United States?

Crossword fans in United States are most concentrated in California (reach 1,511,353), Texas (reach 1,077,325), and New York (reach 1,022,211). These three regions account for the largest share of the active audience.

What other brands do Crossword fans also like?

Beyond Crossword itself, the audience over-indexes on United States Mint (28.31×), Powerball (4.15×), Language (3.66×), and Words with Friends (13.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Crossword. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.