A data profile of the people who buy, follow and care about Sudoku in United States — modelled from more than twelve digital signal sources. Sudoku has an estimated audience of 4,145,200 people in United States.
The average Sudoku fan in United States is 35.5 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Logic puzzles, Wood block, Brain teaser, with strongest over-indexing on Logic puzzles (33.33× the country average).
Demographically, the Sudoku audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Social Media Usage, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Sudoku fan in United States is balanced, around 35.5 years old, with strong Social Media Usage tendencies and a notable affinity for Logic puzzles.
The key figures that characterise the Sudoku profile in United States.
53.6% are female, 46.4% are male, average age 35.5.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 35.5 |
| Estimated audience size | 4,145,200 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 15% | |
| 30-39 | 12% | |
| 40-49 | 13% | |
| 50+ | 22% |
of the worldwide Sudoku audience comes from United States.
| Country | Share |
|---|---|
| United States | 14.5% |
| Japan | 6.6% |
| United Kingdom | 4.3% |
Where the Sudoku audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New Hampshire | ~20K | 1.38× | |
| 02 | Minnesota | ~80K | 1.36× | |
| 03 | Vermont | ~10K | 1.36× | |
| 04 | Wisconsin | ~80K | 1.34× | |
| 05 | Iowa | ~50K | 1.32× | |
| 06 | South Dakota | ~10K | 1.32× | |
| 07 | Montana | ~10K | 1.25× | |
| 08 | Nebraska | ~30K | 1.22× | |
| 09 | Massachusetts | ~100K | 1.21× | |
| 10 | North Dakota | ~10K | 1.21× | |
| 11 | Pennsylvania | ~200K | 1.15× | |
| 12 | Maine | ~20K | 1.15× | |
| 13 | Kansas | ~40K | 1.13× | |
| 14 | Oregon | ~50K | 1.12× | |
| 15 | Ohio | ~100K | 1.10× | |
| 16 | Missouri | ~70K | 1.10× | |
| 17 | Virginia | ~100K | 1.06× | |
| 18 | Rhode Island | ~10K | 1.06× | |
| 19 | Michigan | ~100K | 1.03× | |
| 20 | Connecticut | ~40K | 1.02× | |
| 21 | Idaho | ~20K | 1.02× | |
| 22 | Illinois | ~100K | 1.00× | |
| 23 | Indiana | ~70K | 0.99× | |
| 24 | Maryland | ~70K | 0.99× | |
| 25 | Washington | ~80K | 0.96× | |
| 26 | Colorado | ~60K | 0.95× | |
| 27 | South Carolina | ~60K | 0.95× | |
| 28 | North Carolina | ~100K | 0.94× | |
| 29 | Hawaii | ~20K | 0.94× | |
| 30 | Alaska | ~8K | 0.94× | |
| 31 | New Jersey | ~100K | 0.93× | |
| 32 | Oklahoma | ~40K | 0.92× | |
| 33 | Tennessee | ~70K | 0.90× | |
| 34 | Delaware | ~10K | 0.90× | |
| 35 | Utah | ~30K | 0.89× | |
| 36 | New York | ~200K | 0.88× | |
| 37 | New Mexico | ~20K | 0.87× | |
| 38 | Kentucky | ~40K | 0.86× | |
| 39 | Florida | ~200K | 0.84× | |
| 40 | Arkansas | ~30K | 0.84× | |
| 41 | Louisiana | ~40K | 0.83× | |
| 42 | West Virginia | ~20K | 0.83× | |
| 43 | California | ~400K | 0.82× | |
| 44 | Arizona | ~70K | 0.81× | |
| 45 | Alabama | ~50K | 0.80× | |
| 46 | Texas | ~300K | 0.79× | |
| 47 | Georgia | ~100K | 0.76× | |
| 48 | Mississippi | ~30K | 0.75× | |
| 49 | Washington, District of Columbia | ~9K | 0.71× | |
| 50 | Nevada | ~20K | 0.61× |
The strongest cross-interests of the Sudoku audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Logic puzzles | Games | 33.33× | ||
| 02 | Wood block | Home & Garden | 23.47× | ||
| 03 | Brain Games (National Geographic) | Movies & TV | 14.96× | ||
| 04 | Mathematical puzzle | Games | 14.14× | ||
| 05 | Klondike (solitaire) | Games | 9.97× | ||
| 06 | Brain teaser | Business & Career | 9.47× | ||
| 07 | Word search | Games | 7.07× | ||
| 08 | Solitaire | Games | 3.67× | ||
| 09 | Candy Crush Saga | Games | 3.48× | ||
| 10 | Trivia | Games | 3.29× | ||
| 11 | Puzzle video games | Games | 3.03× | ||
| 12 | Word games | Games | 2.83× | ||
| 13 | Real-time strategy | Games | 2.77× | ||
| 14 | Quiz | Games | 2.60× | ||
| 15 | Mobile game | Games | 2.29× | ||
| 16 | Freeware | Technology & Electronics | 2.24× | ||
| 17 | Local news | News | 2.05× | ||
| 18 | Breaking news | Movies & TV | 1.89× | ||
| 19 | Fun | Movies & TV | 1.60× | ||
| 20 | Brain | Health | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.04× | |
| Family Orientation | CONSERVATISM | 0.99× | |
| Price Sensitivity | PREMIUM | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.62× | |
| Luxury Orientation | PREMIUM | 0.64× | |
| Indulgence | JOY | 0.65× |
Sudoku has an estimated audience of 4,145,200 people in United States, concentrated in California and Texas.
53.6% of Sudoku fans are female, 46.4% are male, with an average age of 35.5 years.
Sudoku fans show strongest brand affinity for Logic puzzles (33.33×), Wood block (23.47×), and Brain teaser (9.47×) over the country average.
Sudoku fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Sudoku itself, the audience over-indexes on Wood block (23.47×), Brain teaser (9.47×), Brain Games (National Geographic) (14.96×), and Breaking news (1.89×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Sudoku. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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