Rascasse Audience Intelligence

Sudoku Audience in United States

A data profile of the people who buy, follow and care about Sudoku in United States — modelled from more than twelve digital signal sources. Sudoku has an estimated audience of 4,145,200 people in United States.

The average Sudoku fan in United States is 35.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Logic puzzles, Wood block, Brain teaser, with strongest over-indexing on Logic puzzles (33.33× the country average).

Demographically, the Sudoku audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Social Media Usage, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sudoku fan in United States is balanced, around 35.5 years old, with strong Social Media Usage tendencies and a notable affinity for Logic puzzles.

Category: Games · Type: Topic · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sudoku profile in United States.

Audience size
4.1M
in United States
Gender
53.6%
46.4% male
Age
35.5
average years
Country rank
#7822
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sudoku fans

53.6% are female, 46.4% are male, average age 35.5.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for Sudoku audience in United States
MetricValue
Female53.6%
Male46.4%
Average age35.5
Estimated audience size4,145,200
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Sudoku audience in United States
Age bracketShare%
16-1938%
20-2915%
30-3912%
40-4913%
50+22%
Fig. 04

Worldwide distribution

14.5%

of the worldwide Sudoku audience comes from United States.

Worldwide audience distribution share by country for Sudoku
CountryShare
United States14.5%
Japan6.6%
United Kingdom4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sudoku audience in United States is strongest.

Fig. 05

Top regions by affinity

Sudoku fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~20K1.38×
02Minnesota~80K1.36×
03Vermont~10K1.36×
04Wisconsin~80K1.34×
05Iowa~50K1.32×
06South Dakota~10K1.32×
07Montana~10K1.25×
08Nebraska~30K1.22×
09Massachusetts~100K1.21×
10North Dakota~10K1.21×
11Pennsylvania~200K1.15×
12Maine~20K1.15×
13Kansas~40K1.13×
14Oregon~50K1.12×
15Ohio~100K1.10×
16Missouri~70K1.10×
17Virginia~100K1.06×
18Rhode Island~10K1.06×
19Michigan~100K1.03×
20Connecticut~40K1.02×
21Idaho~20K1.02×
22Illinois~100K1.00×
23Indiana~70K0.99×
24Maryland~70K0.99×
25Washington~80K0.96×
26Colorado~60K0.95×
27South Carolina~60K0.95×
28North Carolina~100K0.94×
29Hawaii~20K0.94×
30Alaska~8K0.94×
31New Jersey~100K0.93×
32Oklahoma~40K0.92×
33Tennessee~70K0.90×
34Delaware~10K0.90×
35Utah~30K0.89×
36New York~200K0.88×
37New Mexico~20K0.87×
38Kentucky~40K0.86×
39Florida~200K0.84×
40Arkansas~30K0.84×
41Louisiana~40K0.83×
42West Virginia~20K0.83×
43California~400K0.82×
44Arizona~70K0.81×
45Alabama~50K0.80×
46Texas~300K0.79×
47Georgia~100K0.76×
48Mississippi~30K0.75×
49Washington, District of Columbia~9K0.71×
50Nevada~20K0.61×
Fig. 06

Affinity by region

Affinity by region — Sudoku, United States
0.61×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sudoku audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sudoku audience
#·InterestCategoryAffinity×
01Logic puzzlesGames33.33×
02Wood blockHome & Garden23.47×
03Brain Games (National Geographic)Movies & TV14.96×
04Mathematical puzzleGames14.14×
05Klondike (solitaire)Games9.97×
06Brain teaserBusiness & Career9.47×
07Word searchGames7.07×
08SolitaireGames3.67×
09Candy Crush SagaGames3.48×
10TriviaGames3.29×
11Puzzle video gamesGames3.03×
12Word gamesGames2.83×
13Real-time strategyGames2.77×
14QuizGames2.60×
15Mobile gameGames2.29×
16FreewareTechnology & Electronics2.24×
17Local newsNews2.05×
18Breaking newsMovies & TV1.89×
19FunMovies & TV1.60×
20BrainHealth1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sudoku audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Sudoku audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.04×
Family OrientationCONSERVATISM0.99×
Price SensitivityPREMIUM0.99×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Sudoku audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.62×
Luxury OrientationPREMIUM0.64×
IndulgenceJOY0.65×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Sudoku have in United States?

Sudoku has an estimated audience of 4,145,200 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sudoku fans?

53.6% of Sudoku fans are female, 46.4% are male, with an average age of 35.5 years.

03

Which brands do Sudoku fans like most?

Sudoku fans show strongest brand affinity for Logic puzzles (33.33×), Wood block (23.47×), and Brain teaser (9.47×) over the country average.

04

Where do Sudoku fans live in United States?

Sudoku fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Sudoku fans also like?

Beyond Sudoku itself, the audience over-indexes on Wood block (23.47×), Brain teaser (9.47×), Brain Games (National Geographic) (14.96×), and Breaking news (1.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sudoku. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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