Rascasse Audience Intelligence

Sudoku Audience in Germany

A data profile of the people who buy, follow and care about Sudoku in Germany — modelled from more than twelve digital signal sources. Sudoku has an estimated audience of 963,164 people in Germany.

#29among Video game in Germany#3240among Topic in Germany#154in Games

The average Sudoku fan in Germany is 36.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Payback, Discount card, Candy Crush Jelly Saga, with strongest over-indexing on Payback (7.03× the country average).

Demographically, the Sudoku audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Price Sensitivity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sudoku fan in Germany is more female, around 36.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Payback.

Category: Games · Type: Topic · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sudoku profile in Germany.

Audience size
963K
in Germany
Gender
56.0%♀
44.0% male
Age
36.2
average years
Country rank
#6755
Topic in Germany
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sudoku fans

56.0% are female, 44.0% are male, average age 36.2.

Fig. 02

Gender split

56.0%
Female
44.0%
Male
Demographic split for Sudoku audience in Germany
MetricValue
Female56.0%
Male44.0%
Average age36.2
Estimated audience size963,164
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Sudoku audience in Germany
Age bracketShare%
16-1931%
20-2917%
30-3917%
40-4918%
50+17%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Sudoku audience comes from Germany.

Worldwide audience distribution share by country for Sudoku
CountryShare
United States14.5%
Japan6.6%
United Kingdom4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sudoku audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sudoku fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~40K1.18×
02Thüringen~30K1.17×
03Baden-Württemberg~200K1.15×
04Niedersachsen~100K1.13×
05Bayern~200K1.08×
06Brandenburg~30K1.06×
07Sachsen~50K1.03×
08Saarland~10K1.02×
09Nordrhein-Westfalen~200K1.01×
10Rheinland-Pfalz~50K1.00×
11Sachsen-Anhalt~20K0.93×
12Mecklenburg-Vorpommern~20K0.93×
13Bremen~8K0.93×
14Hessen~60K0.88×
15Berlin~30K0.78×
16Hamburg~20K0.73×
Fig. 06

Affinity by region

Affinity by region — Sudoku, Germany
0.73×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sudoku audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sudoku audience
#·InterestCategoryAffinity×
01Candy Crush Jelly SagaGames24.60×
02Mathematical puzzleGames17.54×
03Discount cardShopping14.66×
04Wood blockHome & Garden14.18×
05SwagbucksShopping12.17×
06PaybackShopping7.03×
07Problem solvingBusiness & Career6.96×
08Loyalty programShopping6.05×
09YandexTechnology & Electronics4.68×
10Puzzle video gamesGames3.16×
11Hape KerkelingMovies & TV2.81×
12BonprixShopping2.50×
13CrochetHome & Garden2.21×
14Ernsting's familyShopping1.91×
15Let's Dance (German TV series)Movies & TV1.87×
16SewingHome & Garden1.84×
17FielmannHealth1.75×
18DeichmannShopping1.74×
19Gute Zeiten, schlechte ZeitenMovies & TV1.73×
20Google MapsInternet & Social Media1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sudoku audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sudoku audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM4.19×
CreativityOPEN1.00×
Pet OwnershipJOY0.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sudoku audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.32×
Luxury OrientationPREMIUM0.35×
Career OrientationPOWER0.42×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sudoku have in Germany?

Sudoku has an estimated audience of 963,164 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sudoku fans?

56.0% of Sudoku fans are female, 44.0% are male, with an average age of 36.2 years.

03

Which brands do Sudoku fans like most?

Sudoku fans show strongest brand affinity for Payback (7.03×), Discount card (14.66×), and Candy Crush Jelly Saga (24.6×) over the country average.

04

Where do Sudoku fans live in Germany?

Sudoku fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Sudoku fans also like?

Beyond Sudoku itself, the audience over-indexes on Discount card (14.66×), Candy Crush Jelly Saga (24.6×), Bonprix (2.5×), and Puzzle video games (3.16×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in Germany

See Sudoku audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sudoku. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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