Breaking news Audience in Germany
A data profile of the people who buy, follow and care about Breaking news in Germany — modelled from more than twelve digital signal sources. Breaking news has an estimated audience of 10,473,628 people in Germany.
The average Breaking news fan in Germany is 43.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Local news, Tagesschau, Bauhaus, with strongest over-indexing on Local news (5.68× the country average).
Demographically, the Breaking news audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Breaking news fan in Germany is balanced, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Local news.
At a glance
The key figures that characterise the Breaking news profile in Germany.
Search interest · 12-month trend
Demographics of Breaking news fans
52.6% are female, 47.4% are male, average age 43.7.
Gender split
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 43.7 |
| Estimated audience size | 10,473,628 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 28% |
Worldwide distribution
of the worldwide Breaking news audience comes from Germany.
| Country | Share |
|---|---|
| United States | 29.5% |
| India | 7.6% |
| United Kingdom | 5.8% |
Geography
Where the Breaking news audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Saarland | ~300K | 2.02× | |
| 02 | Sachsen-Anhalt | ~300K | 1.21× | |
| 03 | Rheinland-Pfalz | ~600K | 1.11× | |
| 04 | Sachsen | ~600K | 1.11× | |
| 05 | Brandenburg | ~400K | 1.11× | |
| 06 | Hessen | ~900K | 1.10× | |
| 07 | Nordrhein-Westfalen | ~2.5M | 1.00× | |
| 08 | Bayern | ~1.5M | 0.98× | |
| 09 | Baden-Württemberg | ~1.5M | 0.97× | |
| 10 | Bremen | ~90K | 0.95× | |
| 11 | Niedersachsen | ~900K | 0.92× | |
| 12 | Schleswig-Holstein | ~300K | 0.92× | |
| 13 | Mecklenburg-Vorpommern | ~200K | 0.92× | |
| 14 | Thüringen | ~200K | 0.88× | |
| 15 | Berlin | ~400K | 0.84× | |
| 16 | Hamburg | ~200K | 0.79× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Breaking news audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Local news | News | 5.68× | ||
| 02 | Junge Freiheit | News | 3.02× | ||
| 03 | Markus Lanz | Movies & TV | 2.69× | ||
| 04 | GMX Mail | Internet & Social Media | 2.69× | ||
| 05 | Wetter.com | Home & Garden | 2.67× | ||
| 06 | Wetter.de | Home & Garden | 2.52× | ||
| 07 | Thomas Gottschalk | Movies & TV | 2.25× | ||
| 08 | Roland Kaiser | Music & Radio | 2.23× | ||
| 09 | Bauhaus | Shopping | 2.12× | ||
| 10 | Tagesschau | Movies & TV | 2.03× | ||
| 11 | Transfermarkt | Sports | 1.97× | ||
| 12 | Google Maps | Internet & Social Media | 1.90× | ||
| 13 | News broadcasting | Business & Career | 1.84× | ||
| 14 | FOCUS Online | News | 1.82× | ||
| 15 | Helene Fischer | Music & Radio | 1.74× | ||
| 16 | Netto Marken-Discount | Shopping | 1.71× | ||
| 17 | Bild | News | 1.60× | ||
| 18 | Wikipedia | Internet & Social Media | 1.60× | ||
| 19 | Kaufland | Shopping | 1.55× | ||
| 20 | Obi (store) | Shopping | 1.51× |
Personality of the Breaking news audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.35× | |
| Family Orientation | CONSERVATISM | 1.28× | |
| Need for Security | CONSERVATISM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.63× | |
| Sustainability | BALANCE | 0.65× | |
| Design Affinity | PREMIUM | 0.68× |
Frequently asked questions
How many fans does Breaking news have in Germany?
Breaking news has an estimated audience of 10,473,628 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Breaking news fans?
52.6% of Breaking news fans are female, 47.4% are male, with an average age of 43.7 years.
Which brands do Breaking news fans like most?
Breaking news fans show strongest brand affinity for Local news (5.68×), Tagesschau (2.03×), and Bauhaus (2.12×) over the country average.
Where do Breaking news fans live in Germany?
Breaking news fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2.5M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Breaking news fans also like?
Beyond Breaking news itself, the audience over-indexes on Tagesschau (2.03×), Bauhaus (2.12×), Bild (1.6×), and Wetter.com (2.67×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Breaking news. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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