Markus Lanz Audience in Germany
Markus Lanz has an estimated audience of 7,072,854 people in Germany. 38.2% are female, 61.8% are male, average age 46.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ulrich Wickert, Dunja Hayali, Hart aber fair, Marietta Slomka, Laura Karasek.
The average Markus Lanz fan in Germany is 46.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ulrich Wickert, Dunja Hayali, Hart aber fair, with strongest over-indexing on Ulrich Wickert (562.59× the country average). Demographically, the Markus Lanz audience skews more male with an average age of 46.5, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: TV personality
Demographics of Markus Lanz fans
| Metric | Value |
|---|---|
| Female | 38.2% |
| Male | 61.8% |
| Average age | 46.5 |
| Estimated audience size | 7,072,854 |
Audience persona
The typical Markus Lanz fan in Germany is more male, around 46.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Ulrich Wickert.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,642,198 | 1.06× |
| Bayern | 1,180,875 | 1.04× |
| Baden-Württemberg | 1,023,440 | 1.06× |
| Niedersachsen | 714,875 | 1.04× |
| Hessen | 518,731 | 0.96× |
| Berlin | 355,140 | 1.12× |
| Rheinland-Pfalz | 349,318 | 0.99× |
| Sachsen | 336,822 | 0.97× |
| Schleswig-Holstein | 289,730 | 1.14× |
| Brandenburg | 222,735 | 1.02× |
| Hamburg | 178,300 | 1.12× |
| Thüringen | 163,489 | 0.91× |
| Sachsen-Anhalt | 154,998 | 0.85× |
| Mecklenburg-Vorpommern | 122,823 | 0.91× |
| Saarland | 71,642 | 0.82× |
| Bremen | 60,527 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ulrich Wickert | 562.59× | Movies & TV |
| Dunja Hayali | 189.96× | Movies & TV |
| Hart aber fair | 188.99× | Movies & TV |
| Marietta Slomka | 188.82× | Movies & TV |
| Laura Karasek | 188.47× | Movies & TV |
| Robert Habeck | 142.8× | Politics & Society |
| Elmar Theveßen | 282.39× | Movies & TV |
| Michaela Schaffrath | 188.12× | Movies & TV |
| Hendrik Streeck | 285.41× | Politics & Society |
| Sebastian Fiedler | 562.59× | Politics & Society |
| Birgit Schrowange | 188.68× | Movies & TV |
| Mirjam Meinhardt | 189.96× | Movies & TV |
| Hans-Werner Sinn | 281.95× | Politics & Society |
| Sandra Navidi | 190.86× | Business & Career |
| Machtwechsel | 188.49× | Politics & Society |
| Karl Lauterbach | 143.78× | Politics & Society |
| Luisa Neubauer | 113.21× | Politics & Society |
| Barbara Hahlweg | 188.82× | Movies & TV |
| Rolando Villazon | 281.68× | Music & Radio |
| Lanz & Precht | 281.98× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.43 |
| Patriotism | CONSERVATISM | 1.38 |
| Community Orientation | OPEN | 1.23 |
| Tradition | CONSERVATISM | 1.23 |
| Pet Ownership | JOY | 1.21 |
| Indulgence | JOY | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 91.4% |
| Austria | 4.0% |
| Italy | 0.8% |
See Markus Lanz audiences in other countries
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Frequently asked questions
How many fans does Markus Lanz have in Germany?
Markus Lanz has an estimated audience of 7,072,854 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Markus Lanz fans?
38.2% of Markus Lanz fans are female, 61.8% are male, with an average age of 46.5 years.
Which brands do Markus Lanz fans like most?
Markus Lanz fans show strongest brand affinity for Ulrich Wickert (562.59×), Dunja Hayali (189.96×), and Hart aber fair (188.99×) over the country average.
Where do Markus Lanz fans live in Germany?
Markus Lanz fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,642,198), Bayern (reach 1,180,875), and Baden-Württemberg (reach 1,023,440). These three regions account for the largest share of the active audience.
What other brands do Markus Lanz fans also like?
Beyond Markus Lanz itself, the audience over-indexes on Dunja Hayali (189.96×), Hart aber fair (188.99×), Marietta Slomka (188.82×), and Laura Karasek (188.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Markus Lanz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.