A data profile of the people who buy, follow and care about Hart aber fair in Germany — modelled from more than twelve digital signal sources. Hart aber fair has an estimated audience of 1,913,551 people in Germany.
The average Hart aber fair fan in Germany is 45.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Markus Lanz, Anne Will, Junge Freiheit, with strongest over-indexing on Markus Lanz (188.99× the country average).
Demographically, the Hart aber fair audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Spirituality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Hart aber fair fan in Germany is balanced, around 45.6 years old, with strong Spirituality tendencies and a notable affinity for Markus Lanz.
The key figures that characterise the Hart aber fair profile in Germany.
45.2% are female, 54.8% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 45.2% |
| Male | 54.8% |
| Average age | 45.6 |
| Estimated audience size | 1,913,551 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 28% | |
| 50+ | 34% |
of the worldwide Hart aber fair audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 92.5% |
| Switzerland | 3.0% |
| Austria | 2.2% |
Where the Hart aber fair audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~500K | 1.15× | |
| 02 | Niedersachsen | ~200K | 1.13× | |
| 03 | Berlin | ~90K | 1.13× | |
| 04 | Schleswig-Holstein | ~80K | 1.13× | |
| 05 | Rheinland-Pfalz | ~100K | 1.10× | |
| 06 | Baden-Württemberg | ~300K | 1.05× | |
| 07 | Saarland | ~20K | 1.04× | |
| 08 | Hamburg | ~40K | 1.02× | |
| 09 | Bayern | ~300K | 1.01× | |
| 10 | Hessen | ~100K | 0.95× | |
| 11 | Brandenburg | ~50K | 0.94× | |
| 12 | Bremen | ~10K | 0.94× | |
| 13 | Sachsen | ~80K | 0.91× | |
| 14 | Thüringen | ~40K | 0.85× | |
| 15 | Mecklenburg-Vorpommern | ~30K | 0.85× | |
| 16 | Sachsen-Anhalt | ~40K | 0.84× |
The strongest cross-interests of the Hart aber fair audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Markus Lanz | Movies & TV | 188.99× | ||
| 02 | Anne Will | Movies & TV | 79.51× | ||
| 03 | Der Freitag | News | 13.36× | ||
| 04 | Junge Freiheit | News | 9.25× | ||
| 05 | Political science | Business & Career | 5.75× | ||
| 06 | Bundestag | Politics & Society | 4.93× | ||
| 07 | Roland Kaiser | Music & Radio | 4.51× | ||
| 08 | TV talkshows | Movies & TV | 4.11× | ||
| 09 | Udo Lindenberg | Music & Radio | 4.03× | ||
| 10 | Boris Becker | Sports | 3.89× | ||
| 11 | Der Tagesspiegel | News | 3.78× | ||
| 12 | Hugendubel | Shopping | 3.69× | ||
| 13 | Peter Maffay | Music & Radio | 3.67× | ||
| 14 | Google Drive | Technology & Electronics | 2.88× | ||
| 15 | Tagesschau | Movies & TV | 2.81× | ||
| 16 | ZDF | Movies & TV | 2.65× | ||
| 17 | Nature | Home & Garden | 1.92× | ||
| 18 | Politics | Politics & Society | 1.92× | ||
| 19 | Commerzbank | Business & Career | 1.76× | ||
| 20 | Family | Kids & Family | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.54× | |
| Patriotism | CONSERVATISM | 1.50× | |
| Career Orientation | POWER | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.71× | |
| Sports Activity | POWER | 0.72× | |
| Creativity | OPEN | 0.80× |
Hart aber fair has an estimated audience of 1,913,551 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
45.2% of Hart aber fair fans are female, 54.8% are male, with an average age of 45.6 years.
Hart aber fair fans show strongest brand affinity for Markus Lanz (188.99×), Anne Will (79.51×), and Junge Freiheit (9.25×) over the country average.
Hart aber fair fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Hart aber fair itself, the audience over-indexes on Anne Will (79.51×), Junge Freiheit (9.25×), Tagesschau (2.81×), and Roland Kaiser (4.51×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Hart aber fair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.