Rascasse Audience Intelligence

Anne Will Audience in Germany

A data profile of the people who buy, follow and care about Anne Will in Germany — modelled from more than twelve digital signal sources. Anne Will has an estimated audience of 882,121 people in Germany.

#6among Journalist in Germany#1077among Person in Germany#901in Movies & TV

The average Anne Will fan in Germany is 49.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hart aber fair, Jan Köppen, Reinhold Beckmann, with strongest over-indexing on Hart aber fair (79.51× the country average).

Demographically, the Anne Will audience skews more male with an average age of 49.9, and over-indexes on personality traits such as Spirituality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Anne Will fan in Germany is more male, around 49.9 years old, with strong Spirituality tendencies and a notable affinity for Hart aber fair.

Category: Movies & TV · Type: Person · Subtype: Journalist

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Anne Will profile in Germany.

Audience size
882K
in Germany
Gender
39.2%♀
60.8% male
Age
49.9
average years
Country rank
#7252
Person in Germany
Fig. 01

Search interest · 12-month trend

-60%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Anne Will fans

39.2% are female, 60.8% are male, average age 49.9.

Fig. 02

Gender split

39.2%
Female
60.8%
Male
Demographic split for Anne Will audience in Germany
MetricValue
Female39.2%
Male60.8%
Average age49.9
Estimated audience size882,121
Fig. 03

Age distribution

Ø 49.9
average years
Age distribution of the Anne Will audience in Germany
Age bracketShare%
16-193%
20-296%
30-3915%
40-4932%
50+44%
Fig. 04

Worldwide distribution

88.1%

of the worldwide Anne Will audience comes from Germany.

Worldwide audience distribution share by country for Anne Will
CountryShare
Germany88.1%
Austria3.9%
Switzerland3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Anne Will audience in Germany is strongest.

Fig. 05

Top regions by affinity

Anne Will fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~60K1.29×
02Schleswig-Holstein~40K1.13×
03Nordrhein-Westfalen~200K1.10×
04Mecklenburg-Vorpommern~20K1.09×
05Niedersachsen~100K1.08×
06Hamburg~20K1.07×
07Brandenburg~30K1.00×
08Sachsen~50K0.98×
09Baden-Württemberg~100K0.95×
10Rheinland-Pfalz~50K0.94×
11Thüringen~20K0.94×
12Sachsen-Anhalt~20K0.93×
13Bremen~8K0.93×
14Hessen~70K0.92×
15Bayern~100K0.87×
16Saarland~10K0.86×
Fig. 06

Affinity by region

Affinity by region — Anne Will, Germany
0.86×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Anne Will audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Anne Will audience
#·InterestCategoryAffinity×
01Bisexual pride flagPolitics & Society81.82×
02Reinhold BeckmannMovies & TV79.60×
03Hart aber fairMovies & TV79.51×
04Jan KöppenMovies & TV79.51×
05Samira El OuassilMovies & TV79.51×
06Der FreitagNews48.69×
07Nils Landgren Funk UnitMusic & Radio29.28×
083satMovies & TV19.49×
09Christopher Street DayPolitics & Society18.97×
10GEO (magazine)Travel & Leisure17.26×
11National Geographic (magazine)Travel & Leisure9.71×
12NDRMovies & TV6.84×
13Die ZeitNews6.25×
14Frankfurter Allgemeine ZeitungNews6.08×
15UniversePolitics & Society4.80×
16Peter MaffayMusic & Radio4.48×
17Junge FreiheitNews4.05×
18Die WeltNews3.71×
19News magazineNews3.14×
20TagesschauMovies & TV2.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Anne Will audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Anne Will audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.60×
Need for SecurityCONSERVATISM1.53×
MindfulnessBALANCE1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Anne Will audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.87×
DIY MentalityTHRILL0.91×
Early Adopter MentalityPOWER0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Anne Will have in Germany?

Anne Will has an estimated audience of 882,121 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Anne Will fans?

39.2% of Anne Will fans are female, 60.8% are male, with an average age of 49.9 years.

03

Which brands do Anne Will fans like most?

Anne Will fans show strongest brand affinity for Hart aber fair (79.51×), Jan Köppen (79.51×), and Reinhold Beckmann (79.6×) over the country average.

04

Where do Anne Will fans live in Germany?

Anne Will fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Anne Will fans also like?

Beyond Anne Will itself, the audience over-indexes on Jan Köppen (79.51×), Reinhold Beckmann (79.6×), Samira El Ouassil (79.51×), and Der Freitag (48.69×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Journalist audiences in Germany

See Anne Will audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Anne Will. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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