Anne Will Audience in Germany
Anne Will has an estimated audience of 1,020,951 people in Germany. 39.2% are female, 60.8% are male, average age 49.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hart aber fair, Reinhold Beckmann, Der Freitag, Samira El Ouassil, GEO (magazine).
The average Anne Will fan in Germany is 49.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hart aber fair, Reinhold Beckmann, Der Freitag, with strongest over-indexing on Hart aber fair (79.51× the country average). Demographically, the Anne Will audience skews more male with an average age of 49.9, and over-indexes on personality traits such as Pet Ownership, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Journalist
Demographics of Anne Will fans
| Metric | Value |
|---|---|
| Female | 39.2% |
| Male | 60.8% |
| Average age | 49.9 |
| Estimated audience size | 1,020,951 |
Audience persona
The typical Anne Will fan in Germany is more male, around 49.9 years old, with strong Pet Ownership tendencies and a notable affinity for Hart aber fair.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 255,261 | 1.14× |
| Bayern | 142,735 | 0.87× |
| Baden-Württemberg | 135,215 | 0.97× |
| Niedersachsen | 107,355 | 1.08× |
| Hessen | 73,988 | 0.95× |
| Berlin | 63,557 | 1.39× |
| Sachsen | 47,158 | 0.94× |
| Rheinland-Pfalz | 45,682 | 0.89× |
| Schleswig-Holstein | 42,733 | 1.17× |
| Brandenburg | 30,715 | 0.97× |
| Hamburg | 25,771 | 1.12× |
| Sachsen-Anhalt | 22,946 | 0.87× |
| Thüringen | 22,623 | 0.87× |
| Mecklenburg-Vorpommern | 20,796 | 1.07× |
| Saarland | 9,625 | 0.77× |
| Bremen | 8,137 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hart aber fair | 79.51× | Movies & TV |
| Reinhold Beckmann | 79.6× | Movies & TV |
| Der Freitag | 48.69× | News |
| Samira El Ouassil | 79.51× | Movies & TV |
| GEO (magazine) | 17.26× | Travel & Leisure |
| 3sat | 19.49× | Movies & TV |
| NDR | 6.84× | Movies & TV |
| Nils Landgren Funk Unit | 29.28× | Music & Radio |
| Tagesschau | 2.71× | Movies & TV |
| Die Zeit | 6.25× | News |
| Frankfurter Allgemeine Zeitung | 6.08× | News |
| Universe | 4.8× | Politics & Society |
| News magazine | 3.14× | News |
| National Geographic (magazine) | 9.71× | Travel & Leisure |
| Constantin Schreiber | 6.84× | Movies & TV |
| Christopher Street Day | 18.97× | Politics & Society |
| Bisexual pride flag | 81.82× | Politics & Society |
| Die Welt | 3.71× | News |
| Gay-friendly | 9.86× | Politics & Society |
| Peter Maffay | 4.48× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.53 |
| Career Orientation | POWER | 1.53 |
| Tradition | CONSERVATISM | 1.38 |
| Community Orientation | OPEN | 1.29 |
| Patriotism | CONSERVATISM | 1.26 |
| Need for Security | CONSERVATISM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 89.6% |
| Austria | 3.4% |
| Switzerland | 3.4% |
See Anne Will audiences in other countries
More Journalist audiences in Germany
- Caren Miosga (1,553,509)
- Willy Brandt (934,403)
- Anabel Schunke (840,016)
- Ildikó von Kürthy (807,757)
- Julian Reichelt (747,840)
Frequently asked questions
How many fans does Anne Will have in Germany?
Anne Will has an estimated audience of 1,020,951 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Anne Will fans?
39.2% of Anne Will fans are female, 60.8% are male, with an average age of 49.9 years.
Which brands do Anne Will fans like most?
Anne Will fans show strongest brand affinity for Hart aber fair (79.51×), Reinhold Beckmann (79.6×), and Der Freitag (48.69×) over the country average.
Where do Anne Will fans live in Germany?
Anne Will fans in Germany are most concentrated in Nordrhein-Westfalen (reach 255,261), Bayern (reach 142,735), and Baden-Württemberg (reach 135,215). These three regions account for the largest share of the active audience.
What other brands do Anne Will fans also like?
Beyond Anne Will itself, the audience over-indexes on Reinhold Beckmann (79.6×), Der Freitag (48.69×), Samira El Ouassil (79.51×), and GEO (magazine) (17.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Anne Will. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.