Willy Brandt Audience in Germany
Willy Brandt has an estimated audience of 934,402 people in Germany. 48.2% are female, 51.8% are male, average age 42.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Chalkidiki, Urban Outfitters, Loincloth, Preacher (comics).
The average Willy Brandt fan in Germany is 42.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Chalkidiki, Urban Outfitters, with strongest over-indexing on Progressive rock (3.84× the country average). Demographically, the Willy Brandt audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Person · Subtype: Journalist
Demographics of Willy Brandt fans
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 42.5 |
| Estimated audience size | 934,402 |
Audience persona
The typical Willy Brandt fan in Germany is balanced, around 42.5 years old, with strong Sustainability tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 220,353 | 1.08× |
| Bayern | 131,474 | 0.88× |
| Baden-Württemberg | 115,957 | 0.91× |
| Niedersachsen | 94,289 | 1.04× |
| Hessen | 74,959 | 1.05× |
| Berlin | 54,133 | 1.3× |
| Rheinland-Pfalz | 46,610 | 1× |
| Schleswig-Holstein | 45,766 | 1.36× |
| Sachsen | 43,176 | 0.94× |
| Brandenburg | 29,297 | 1.01× |
| Hamburg | 23,373 | 1.11× |
| Thüringen | 21,487 | 0.9× |
| Sachsen-Anhalt | 19,687 | 0.81× |
| Mecklenburg-Vorpommern | 14,292 | 0.8× |
| Saarland | 8,760 | 0.76× |
| Bremen | 8,393 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.84× | Music & Radio |
| Chalkidiki | 4.91× | Travel & Leisure |
| Urban Outfitters | 1.53× | Shopping |
| Loincloth | 2.11× | Fashion & Accessoires |
| Preacher (comics) | 4.91× | Literature |
| KLIX (AM) | 1.61× | Music & Radio |
| Noodle (Gorillaz) | 1.95× | Music & Radio |
| Emperor Entertainment Group | 2.24× | Business & Career |
| Google Analytics | 1.52× | Internet & Social Media |
| Home Delivery | 1.65× | Food & Beverages |
| Oliver Kahn | 2.1× | Sports |
| Buddy – The Buddy Holly Story | 2.63× | Music & Radio |
| Bully (2011 film) | 3.06× | Movies & TV |
| Pro-Ject | 3.29× | Music & Radio |
| Graham Greene (actor) | 1.98× | |
| Carrie (novel) | 2.7× | Literature |
| Alaska | 1.69× | Travel & Leisure |
| Lev Yashin | 4.91× | Sports |
| Information sensitivity | 2.45× | Technology & Electronics |
| Catania | 3.82× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.43 |
| Patriotism | CONSERVATISM | 1.27 |
| Pet Ownership | JOY | 1.14 |
| Career Orientation | POWER | 1.12 |
| Sports Activity | POWER | 1.1 |
| Urban Lifestyle | OPEN | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 86.4% |
| France | 5.3% |
| United States | 3.3% |
See Willy Brandt audiences in other countries
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Frequently asked questions
How many fans does Willy Brandt have in Germany?
Willy Brandt has an estimated audience of 934,402 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Willy Brandt fans?
48.2% of Willy Brandt fans are female, 51.8% are male, with an average age of 42.5 years.
Which brands do Willy Brandt fans like most?
Willy Brandt fans show strongest brand affinity for Progressive rock (3.84×), Chalkidiki (4.91×), and Urban Outfitters (1.53×) over the country average.
Where do Willy Brandt fans live in Germany?
Willy Brandt fans in Germany are most concentrated in Nordrhein-Westfalen (reach 220,353), Bayern (reach 131,474), and Baden-Württemberg (reach 115,957). These three regions account for the largest share of the active audience.
What other brands do Willy Brandt fans also like?
Beyond Willy Brandt itself, the audience over-indexes on Chalkidiki (4.91×), Urban Outfitters (1.53×), Loincloth (2.11×), and Preacher (comics) (4.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Willy Brandt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.