Rascasse Audience Intelligence

Willy Brandt Audience in Germany

A data profile of the people who buy, follow and care about Willy Brandt in Germany — modelled from more than twelve digital signal sources. Willy Brandt has an estimated audience of 926,326 people in Germany.

#5among Journalist in Germany#1015among Person in Germany#312in Politics & Society

The average Willy Brandt fan in Germany is 42.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tipico, Transfermarkt, Roland Kaiser, with strongest over-indexing on Tipico (3.36× the country average).

Demographically, the Willy Brandt audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Willy Brandt fan in Germany is balanced, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Tipico.

Category: Politics & Society · Type: Person · Subtype: Journalist

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Willy Brandt profile in Germany.

Audience size
926K
in Germany
Gender
48.2%♀
51.8% male
Age
42.5
average years
Country rank
#6977
Person in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Willy Brandt fans

48.2% are female, 51.8% are male, average age 42.5.

Fig. 02

Gender split

48.2%
Female
51.8%
Male
Demographic split for Willy Brandt audience in Germany
MetricValue
Female48.2%
Male51.8%
Average age42.5
Estimated audience size926,326
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Willy Brandt audience in Germany
Age bracketShare%
16-1913%
20-2916%
30-3920%
40-4925%
50+26%
Fig. 04

Worldwide distribution

86.1%

of the worldwide Willy Brandt audience comes from Germany.

Worldwide audience distribution share by country for Willy Brandt
CountryShare
Germany86.1%
France5.5%
United States3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Willy Brandt audience in Germany is strongest.

Fig. 05

Top regions by affinity

Willy Brandt fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~40K1.33×
02Berlin~50K1.25×
03Hamburg~20K1.10×
04Brandenburg~30K1.05×
05Bremen~8K1.05×
06Nordrhein-Westfalen~200K1.04×
07Hessen~70K1.03×
08Niedersachsen~90K1.01×
09Rheinland-Pfalz~50K1.00×
10Sachsen~40K0.95×
11Thüringen~20K0.94×
12Baden-Württemberg~100K0.89×
13Mecklenburg-Vorpommern~20K0.87×
14Bayern~100K0.86×
15Sachsen-Anhalt~20K0.86×
16Saarland~9K0.80×
Fig. 06

Affinity by region

Affinity by region — Willy Brandt, Germany
0.80×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Willy Brandt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Willy Brandt audience
#·InterestCategoryAffinity×
011. FC HeidenheimSports4.57×
02Holstein KielSports3.87×
03Ligue 1Sports3.43×
04TipicoGames3.36×
05Roland KaiserMusic & Radio3.18×
06Der TagesspiegelNews3.09×
07TransfermarktSports2.77×
08Hamburger SVSports2.49×
09RB LeipzigSports2.19×
10VfB StuttgartSports2.13×
11ZDFMovies & TV2.02×
12Borussia MönchengladbachSports1.99×
13NatureHome & Garden1.98×
14TagesschauMovies & TV1.72×
15Deutsche BahnCars & Mobility1.72×
16Borussia DortmundSports1.66×
172. BundesligaSports1.64×
18FamilyKids & Family1.60×
19CommerzbankBusiness & Career1.55×
20SV Werder BremenSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Willy Brandt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Willy Brandt audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.43×
Need for SecurityCONSERVATISM1.34×
Convenience OrientationPREMIUM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Willy Brandt audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.73×
CreativityOPEN0.79×
Luxury OrientationPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Willy Brandt have in Germany?

Willy Brandt has an estimated audience of 926,326 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Willy Brandt fans?

48.2% of Willy Brandt fans are female, 51.8% are male, with an average age of 42.5 years.

03

Which brands do Willy Brandt fans like most?

Willy Brandt fans show strongest brand affinity for Tipico (3.36×), Transfermarkt (2.77×), and Roland Kaiser (3.18×) over the country average.

04

Where do Willy Brandt fans live in Germany?

Willy Brandt fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Willy Brandt fans also like?

Beyond Willy Brandt itself, the audience over-indexes on Transfermarkt (2.77×), Roland Kaiser (3.18×), Borussia Dortmund (1.66×), and Nature (1.98×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Willy Brandt audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Willy Brandt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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