ZDF Audience in Germany
A data profile of the people who buy, follow and care about ZDF in Germany — modelled from more than twelve digital signal sources. ZDF has an estimated audience of 12,850,462 people in Germany.
The average ZDF fan in Germany is 43.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Tagesschau, Diane Keaton, Markus Lanz, with strongest over-indexing on Tagesschau (2.95× the country average).
Demographically, the ZDF audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical ZDF fan in Germany is balanced, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for Tagesschau.
At a glance
The key figures that characterise the ZDF profile in Germany.
Search interest · 12-month trend
Audience demographics of ZDF
54.4% are female, 45.6% are male, average age 43.6.
Gender split
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 43.6 |
| Estimated audience size | 12,850,462 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 27% |
Worldwide distribution
of the worldwide ZDF audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 78.7% |
| Austria | 5.3% |
| Switzerland | 2.4% |
Geography
Where the ZDF audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~600K | 1.18× | |
| 02 | Baden-Württemberg | ~2M | 1.09× | |
| 03 | Sachsen | ~600K | 1.08× | |
| 04 | Rheinland-Pfalz | ~600K | 1.07× | |
| 05 | Schleswig-Holstein | ~400K | 1.04× | |
| 06 | Bayern | ~2M | 1.03× | |
| 07 | Hessen | ~900K | 1.00× | |
| 08 | Hamburg | ~300K | 1.00× | |
| 09 | Nordrhein-Westfalen | ~2.5M | 0.98× | |
| 10 | Niedersachsen | ~1M | 0.97× | |
| 11 | Brandenburg | ~400K | 0.97× | |
| 12 | Bremen | ~100K | 0.97× | |
| 13 | Thüringen | ~300K | 0.96× | |
| 14 | Mecklenburg-Vorpommern | ~200K | 0.91× | |
| 15 | Sachsen-Anhalt | ~300K | 0.89× | |
| 16 | Saarland | ~100K | 0.87× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the ZDF audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diane Keaton | Movies & TV | 4.29× | ||
| 02 | Markus Lanz | Movies & TV | 3.35× | ||
| 03 | Mario Adorf | Movies & TV | 2.96× | ||
| 04 | Tagesschau | Movies & TV | 2.95× | ||
| 05 | Julia Klöckner | Politics & Society | 2.88× | ||
| 06 | In aller Freundschaft | Movies & TV | 2.88× | ||
| 07 | Junge Freiheit | News | 2.88× | ||
| 08 | Bares für Rares | Movies & TV | 2.86× | ||
| 09 | Thomas Gottschalk | Movies & TV | 2.57× | ||
| 10 | Roland Kaiser | Music & Radio | 2.51× | ||
| 11 | Der Tagesspiegel | News | 2.44× | ||
| 12 | Udo Lindenberg | Music & Radio | 2.43× | ||
| 13 | Heute | Movies & TV | 2.37× | ||
| 14 | ZDF Mediathek | Movies & TV | 2.32× | ||
| 15 | Storm of Love | Movies & TV | 2.31× | ||
| 16 | Public broadcasting | Movies & TV | 2.21× | ||
| 17 | Westdeutscher Rundfunk | Movies & TV | 2.11× | ||
| 18 | Sportschau | Sports | 1.79× | ||
| 19 | FOCUS Online | News | 1.67× | ||
| 20 | Helene Fischer | Music & Radio | 1.59× |
Personality of the ZDF audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.30× | |
| Need for Security | CONSERVATISM | 1.16× | |
| Spirituality | BALANCE | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.71× | |
| Individualism | JOY | 0.74× | |
| Extroversion | THRILL | 0.77× |
Frequently asked questions
How many fans does ZDF have in Germany?
ZDF has an estimated audience of 12,850,462 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of ZDF fans?
54.4% of ZDF fans are female, 45.6% are male, with an average age of 43.6 years.
Which brands do ZDF fans like most?
ZDF fans show strongest brand affinity for Tagesschau (2.95×), Diane Keaton (4.29×), and Markus Lanz (3.35×) over the country average.
Where do ZDF fans live in Germany?
ZDF fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2.5M), Bayern (reach ~2M), and Baden-Württemberg (reach ~2M). These three regions account for the largest share of the active audience.
What other brands do ZDF fans also like?
Beyond ZDF itself, the audience over-indexes on Diane Keaton (4.29×), Markus Lanz (3.35×), Thomas Gottschalk (2.57×), and Julia Klöckner (2.88×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See ZDF audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for ZDF. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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