ZDF Audience in Germany
ZDF has an estimated audience of 11,817,984 people in Germany. 54.4% are female, 45.6% are male, average age 43.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Markus Lanz, Diane Keaton, Thomas Gottschalk, Wetter.com.
The average ZDF fan in Germany is 43.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Markus Lanz, Diane Keaton, with strongest over-indexing on Tagesschau (2.95× the country average). Demographically, the ZDF audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Pet Ownership, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of ZDF fans
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 43.6 |
| Estimated audience size | 11,817,984 |
Audience persona
The typical ZDF fan in Germany is balanced, around 43.6 years old, with strong Pet Ownership tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,591,552 | 1× |
| Bayern | 2,044,513 | 1.08× |
| Baden-Württemberg | 1,845,986 | 1.14× |
| Niedersachsen | 1,116,412 | 0.97× |
| Hessen | 920,975 | 1.02× |
| Berlin | 664,276 | 1.26× |
| Rheinland-Pfalz | 643,530 | 1.09× |
| Sachsen | 606,731 | 1.05× |
| Schleswig-Holstein | 447,484 | 1.05× |
| Brandenburg | 346,222 | 0.94× |
| Hamburg | 273,929 | 1.03× |
| Thüringen | 269,834 | 0.9× |
| Sachsen-Anhalt | 252,006 | 0.82× |
| Mecklenburg-Vorpommern | 191,840 | 0.85× |
| Saarland | 122,360 | 0.84× |
| Bremen | 96,369 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.95× | Movies & TV |
| Markus Lanz | 3.35× | Movies & TV |
| Diane Keaton | 4.29× | Movies & TV |
| Thomas Gottschalk | 2.57× | Movies & TV |
| Wetter.com | 1.82× | Home & Garden |
| Roland Kaiser | 2.51× | Music & Radio |
| Gala | 1.69× | News |
| Der Tagesspiegel | 2.44× | News |
| Sportschau | 1.79× | Sports |
| In aller Freundschaft | 2.88× | Movies & TV |
| ZDF Mediathek | 2.32× | Movies & TV |
| Storm of Love | 2.31× | Movies & TV |
| FOCUS Online | 1.67× | News |
| Westdeutscher Rundfunk | 2.11× | Movies & TV |
| Public broadcasting | 2.21× | Movies & TV |
| Let's Dance (German TV series) | 1.77× | Movies & TV |
| Heute | 2.37× | Movies & TV |
| Schlager music | 1.73× | Music & Radio |
| Helene Fischer | 1.59× | Music & Radio |
| News magazine | 1.53× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.35 |
| Patriotism | CONSERVATISM | 1.23 |
| Sports Activity | POWER | 1.05 |
| Healthy Lifestyle | BALANCE | 1.04 |
| Indulgence | JOY | 1 |
| Tradition | CONSERVATISM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 77.6% |
| Austria | 5.5% |
| Switzerland | 2.6% |
See ZDF audiences in other countries
More Movies & TV audiences in Germany
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
- ARD Mediathek (7,212,360)
Frequently asked questions
How many fans does ZDF have in Germany?
ZDF has an estimated audience of 11,817,984 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of ZDF fans?
54.4% of ZDF fans are female, 45.6% are male, with an average age of 43.6 years.
Which brands do ZDF fans like most?
ZDF fans show strongest brand affinity for Tagesschau (2.95×), Markus Lanz (3.35×), and Diane Keaton (4.29×) over the country average.
Where do ZDF fans live in Germany?
ZDF fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,591,552), Bayern (reach 2,044,513), and Baden-Württemberg (reach 1,845,986). These three regions account for the largest share of the active audience.
What other brands do ZDF fans also like?
Beyond ZDF itself, the audience over-indexes on Markus Lanz (3.35×), Diane Keaton (4.29×), Thomas Gottschalk (2.57×), and Wetter.com (1.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for ZDF. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.