Rascasse Audience Intelligence

ZDF Mediathek Audience in Germany

A data profile of the people who buy, follow and care about ZDF Mediathek in Germany — modelled from more than twelve digital signal sources. ZDF Mediathek has an estimated audience of 7,048,941 people in Germany.

#4among TV / music streaming in Germany#7among TV Channel in Germany#40in Movies & TV

The average ZDF Mediathek fan in Germany is 40.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Smart TV, Nature, with strongest over-indexing on Tagesschau (2.51× the country average).

Demographically, the ZDF Mediathek audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical ZDF Mediathek fan in Germany is balanced, around 40.2 years old, with strong Need for Security tendencies and a notable affinity for Tagesschau.

Category: Movies & TV · Type: TV Channel · Subtype: TV / music streaming

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ZDF Mediathek profile in Germany.

Audience size
7M
in Germany
Gender
46.4%♀
53.6% male
Age
40.2
average years
Country rank
#637
TV Channel in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of ZDF Mediathek

46.4% are female, 53.6% are male, average age 40.2.

Fig. 02

Gender split

46.4%
Female
53.6%
Male
Demographic split for ZDF Mediathek audience in Germany
MetricValue
Female46.4%
Male53.6%
Average age40.2
Estimated audience size7,048,941
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the ZDF Mediathek audience in Germany
Age bracketShare%
16-1916%
20-2919%
30-3922%
40-4923%
50+20%
Fig. 04

Worldwide distribution

88.1%

of the worldwide ZDF Mediathek audience comes from Germany.

Worldwide audience distribution share by country for ZDF Mediathek
CountryShare
Germany88.1%
Austria3.3%
Switzerland2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ZDF Mediathek audience in Germany is strongest.

Fig. 05

Top regions by affinity

ZDF Mediathek fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~300K1.22×
02Baden-Württemberg~1M1.18×
03Bayern~1.5M1.16×
04Niedersachsen~700K1.13×
05Rheinland-Pfalz~400K1.10×
06Thüringen~200K1.06×
07Sachsen~300K1.02×
08Saarland~80K1.00×
09Brandenburg~200K0.99×
10Nordrhein-Westfalen~1.5M0.96×
11Hessen~500K0.94×
12Sachsen-Anhalt~200K0.90×
13Berlin~300K0.87×
14Bremen~50K0.86×
15Hamburg~100K0.83×
16Mecklenburg-Vorpommern~100K0.81×
Fig. 06

Affinity by region

Affinity by region — ZDF Mediathek, Germany
0.81×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ZDF Mediathek audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ZDF Mediathek audience
#·InterestCategoryAffinity×
01ZDFneoMovies & TV7.22×
02Smart TVTechnology & Electronics5.21×
03Christoph WaltzMovies & TV4.18×
04Instant GamingGames3.03×
05German television comedyMovies & TV2.86×
06SatireLiterature2.68×
07TagesschauMovies & TV2.51×
08Google DriveTechnology & Electronics2.40×
09ZDFMovies & TV2.32×
10FocusNews2.27×
11Christian UlmenMovies & TV2.09×
12VolunteeringPolitics & Society2.07×
13NatureHome & Garden2.02×
14TransfermarktSports2.02×
15Google MapsInternet & Social Media1.91×
16VacationsTravel & Leisure1.91×
17RTL TelevisionMovies & TV1.86×
18German languagePolitics & Society1.65×
19FamilyKids & Family1.56×
20SportschauSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ZDF Mediathek audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ZDF Mediathek audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.45×
PatriotismCONSERVATISM1.40×
Early Adopter MentalityPOWER1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ZDF Mediathek audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.77×
Design AffinityPREMIUM0.83×
CreativityOPEN0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does ZDF Mediathek have in Germany?

ZDF Mediathek has an estimated audience of 7,048,941 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of ZDF Mediathek fans?

46.4% of ZDF Mediathek fans are female, 53.6% are male, with an average age of 40.2 years.

03

Which brands do ZDF Mediathek fans like most?

ZDF Mediathek fans show strongest brand affinity for Tagesschau (2.51×), Smart TV (5.21×), and Nature (2.02×) over the country average.

04

Where do ZDF Mediathek fans live in Germany?

ZDF Mediathek fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do ZDF Mediathek fans also like?

Beyond ZDF Mediathek itself, the audience over-indexes on Smart TV (5.21×), Nature (2.02×), ZDF (2.32×), and Family (1.56×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV / music streaming audiences in Germany

See ZDF Mediathek audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for ZDF Mediathek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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