ZDF Mediathek Audience in Germany
ZDF Mediathek has an estimated audience of 6,481,916 people in Germany. 47.4% are female, 52.6% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stradivarius, Loincloth, KLIX (AM), Home Delivery, Esra Erol.
The average ZDF Mediathek fan in Germany is 39.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stradivarius, Loincloth, KLIX (AM), with strongest over-indexing on Stradivarius (1.88× the country average). Demographically, the ZDF Mediathek audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel · Subtype: TV / music streaming
Demographics of ZDF Mediathek fans
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 39.7 |
| Estimated audience size | 6,481,916 |
Audience persona
The typical ZDF Mediathek fan in Germany is balanced, around 39.7 years old, with strong Indulgence tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,416,178 | 1× |
| Bayern | 1,226,370 | 1.18× |
| Baden-Württemberg | 1,072,309 | 1.21× |
| Niedersachsen | 728,123 | 1.16× |
| Hessen | 477,076 | 0.97× |
| Rheinland-Pfalz | 362,801 | 1.12× |
| Sachsen | 330,672 | 1.04× |
| Schleswig-Holstein | 287,728 | 1.24× |
| Berlin | 263,032 | 0.91× |
| Brandenburg | 201,703 | 1× |
| Thüringen | 174,027 | 1.05× |
| Sachsen-Anhalt | 147,658 | 0.88× |
| Hamburg | 124,360 | 0.85× |
| Saarland | 76,989 | 0.97× |
| Mecklenburg-Vorpommern | 72,178 | 0.58× |
| Bremen | 47,282 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.88× | Shopping |
| Loincloth | 2.98× | Fashion & Accessoires |
| KLIX (AM) | 1.72× | Music & Radio |
| Home Delivery | 1.69× | Food & Beverages |
| Esra Erol | 3.17× | Movies & TV |
| Keeper (password manager) | 2.18× | Technology & Electronics |
| Preacher (comics) | 3.08× | Literature |
| Chalkidiki | 1.8× | Travel & Leisure |
| Emperor Entertainment Group | 1.58× | Business & Career |
| Shahab Hosseini | 6.94× | Movies & TV |
| Coworking | 1.69× | Business & Career |
| Zagreb | 1.62× | Travel & Leisure |
| Moroccan riad | 2.35× | Politics & Society |
| Phil Campbell (musician) | 1.95× | Music & Radio |
| Huck (magazine) | 3.39× | Internet & Social Media |
| Volvo V60 | 1.63× | Cars & Mobility |
| Pantsuit | 2.28× | Fashion & Accessoires |
| Gender-neutral language | 1.88× | Politics & Society |
| Jaguar F-Pace | 2.17× | Cars & Mobility |
| Carrie (novel) | 1.92× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.19 |
| Early Adopter Mentality | POWER | 1.13 |
| Need for Security | CONSERVATISM | 1.07 |
| Sports Activity | POWER | 1.04 |
| Patriotism | CONSERVATISM | 1.01 |
| Pet Ownership | JOY | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 88.1% |
| Austria | 3.3% |
| Switzerland | 2.7% |
See ZDF Mediathek audiences in other countries
More TV / music streaming audiences in Germany
- Spotify (18,097,341)
- Netflix (9,224,186)
- ARD Mediathek (7,212,360)
- Amazon Instant Video (4,928,582)
- YouTube Music (4,650,674)
Frequently asked questions
How many fans does ZDF Mediathek have in Germany?
ZDF Mediathek has an estimated audience of 6,481,916 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of ZDF Mediathek fans?
47.4% of ZDF Mediathek fans are female, 52.6% are male, with an average age of 39.7 years.
Which brands do ZDF Mediathek fans like most?
ZDF Mediathek fans show strongest brand affinity for Stradivarius (1.88×), Loincloth (2.98×), and KLIX (AM) (1.72×) over the country average.
Where do ZDF Mediathek fans live in Germany?
ZDF Mediathek fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,416,178), Bayern (reach 1,226,370), and Baden-Württemberg (reach 1,072,309). These three regions account for the largest share of the active audience.
What other brands do ZDF Mediathek fans also like?
Beyond ZDF Mediathek itself, the audience over-indexes on Loincloth (2.98×), KLIX (AM) (1.72×), Home Delivery (1.69×), and Esra Erol (3.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for ZDF Mediathek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.