Rascasse Audience Intelligence

HBO MAX Audience in Germany

A data profile of the people who buy, follow and care about HBO MAX in Germany — modelled from more than twelve digital signal sources. HBO MAX has an estimated audience of 4,628,927 people in Germany.

#6among TV / music streaming in Germany#15among TV Channel in Germany#84in Movies & TV

The average HBO MAX fan in Germany is 36.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Harry Potter, Nature, Family, with strongest over-indexing on Harry Potter (1.91× the country average).

Demographically, the HBO MAX audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical HBO MAX fan in Germany is balanced, around 36.0 years old, with strong Patriotism tendencies and a notable affinity for Harry Potter.

Category: Movies & TV · Type: TV Channel · Subtype: TV / music streaming

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the HBO MAX profile in Germany.

Audience size
4.6M
in Germany
Gender
49.4%♀
50.6% male
Age
36.0
average years
Country rank
#1191
TV Channel in Germany
Fig. 01

Search interest · 12-month trend

+613%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of HBO MAX

49.4% are female, 50.6% are male, average age 36.0.

Fig. 02

Gender split

49.4%
Female
50.6%
Male
Demographic split for HBO MAX audience in Germany
MetricValue
Female49.4%
Male50.6%
Average age36.0
Estimated audience size4,628,927
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the HBO MAX audience in Germany
Age bracketShare%
16-1927%
20-2921%
30-3920%
40-4918%
50+13%
Fig. 04

Worldwide distribution

4.3%

of the worldwide HBO MAX audience comes from Germany.

Worldwide audience distribution share by country for HBO MAX
CountryShare
United States39.2%
Brazil11.7%
Poland5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the HBO MAX audience in Germany is strongest.

Fig. 05

Top regions by affinity

HBO MAX fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K1.45×
02Nordrhein-Westfalen~800K1.06×
03Schleswig-Holstein~100K1.06×
04Hamburg~80K1.06×
05Bremen~30K1.06×
06Hessen~300K1.05×
07Bayern~600K1.04×
08Niedersachsen~300K0.99×
09Rheinland-Pfalz~200K0.99×
10Brandenburg~100K0.96×
11Baden-Württemberg~400K0.92×
12Thüringen~80K0.92×
13Sachsen~200K0.90×
14Sachsen-Anhalt~80K0.90×
15Mecklenburg-Vorpommern~60K0.87×
16Saarland~40K0.87×
Fig. 06

Affinity by region

Affinity by region — HBO MAX, Germany
0.87×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the HBO MAX audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for HBO MAX audience
#·InterestCategoryAffinity×
01Vincent D'OnofrioMovies & TV7.25×
02Kenneth BranaghMovies & TV6.77×
03Christian BaleMovies & TV5.46×
04Brendan FraserMovies & TV5.32×
05Dua LipaMusic & Radio4.58×
06Internet celebrityInternet & Social Media4.07×
07Pedro PascalMovies & TV3.41×
08Robert RedfordMovies & TV2.99×
09Millie Bobby BrownMovies & TV2.75×
10SupermanMovies & TV2.33×
11Game of ThronesMovies & TV2.02×
12HugendubelShopping2.02×
13NatureHome & Garden2.00×
14Harry PotterMovies & TV1.91×
15VacationsTravel & Leisure1.84×
16BatmanMovies & TV1.83×
17NetflixMovies & TV1.83×
18RedditInternet & Social Media1.65×
19FamilyKids & Family1.56×
20German languagePolitics & Society1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the HBO MAX audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by HBO MAX audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.29×
Early Adopter MentalityPOWER1.24×
Community OrientationOPEN1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by HBO MAX audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.85×
Design AffinityPREMIUM0.87×
DIY MentalityTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does HBO MAX have in Germany?

HBO MAX has an estimated audience of 4,628,927 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of HBO MAX fans?

49.4% of HBO MAX fans are female, 50.6% are male, with an average age of 36.0 years.

03

Which brands do HBO MAX fans like most?

HBO MAX fans show strongest brand affinity for Harry Potter (1.91×), Nature (2×), and Family (1.56×) over the country average.

04

Where do HBO MAX fans live in Germany?

HBO MAX fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~600K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do HBO MAX fans also like?

Beyond HBO MAX itself, the audience over-indexes on Nature (2×), Family (1.56×), Superman (2.33×), and Dua Lipa (4.58×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV / music streaming audiences in Germany

See HBO MAX audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for HBO MAX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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