HBO MAX Audience in Germany
HBO MAX has an estimated audience of 3,440,036 people in Germany. 51.1% are female, 48.9% are male, average age 35.9. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Stradivarius, Škoda Kodiaq, Hard Knocks, Loincloth, KLIX (AM).
The average HBO MAX fan in Germany is 35.9 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Stradivarius, Škoda Kodiaq, Hard Knocks, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the HBO MAX audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Sustainability, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel · Subtype: TV / music streaming
Demographics of HBO MAX fans
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 35.9 |
| Estimated audience size | 3,440,036 |
Audience persona
The typical HBO MAX fan in Germany is balanced, around 35.9 years old, with strong Sustainability tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 706,091 | 1.28× |
| Nordrhein-Westfalen | 706,046 | 0.94× |
| Baden-Württemberg | 482,408 | 1.03× |
| Hessen | 347,208 | 1.32× |
| Niedersachsen | 302,756 | 0.91× |
| Berlin | 291,867 | 1.9× |
| Rheinland-Pfalz | 185,336 | 1.08× |
| Sachsen | 139,075 | 0.82× |
| Schleswig-Holstein | 104,269 | 0.84× |
| Brandenburg | 97,846 | 0.92× |
| Hamburg | 76,663 | 0.99× |
| Thüringen | 71,246 | 0.81× |
| Sachsen-Anhalt | 69,076 | 0.77× |
| Mecklenburg-Vorpommern | 51,739 | 0.79× |
| Bremen | 29,481 | 1× |
| Saarland | 25,535 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 1.69× | Cars & Mobility |
| Hard Knocks | 20.09× | Movies & TV |
| Loincloth | 1.98× | Fashion & Accessoires |
| KLIX (AM) | 1.67× | Music & Radio |
| San Gil | 2.67× | Travel & Leisure |
| Mustard seed | 6.27× | Food & Beverages |
| Home Delivery | 1.66× | Food & Beverages |
| Staycation | 1.95× | Home & Garden |
| Golem | 1.64× | Technology & Electronics |
| Buddy – The Buddy Holly Story | 2.34× | Music & Radio |
| Carrie (novel) | 2.72× | Literature |
| Keeper (password manager) | 2.03× | Technology & Electronics |
| Phil Campbell (musician) | 2.34× | Music & Radio |
| Stay at Home Mum | 5.73× | Kids & Family |
| Liberace | 2.48× | Music & Radio |
| Huck (magazine) | 3.77× | Internet & Social Media |
| Fantasy Earth: Zero | 2.52× | Games |
| Moroccan riad | 2.21× | Politics & Society |
| Microsoft Exchange Server | 4.72× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.17 |
| Social Media Usage | JOY | 1.15 |
| Patriotism | CONSERVATISM | 1.12 |
| Sports Activity | POWER | 1.11 |
| Early Adopter Mentality | POWER | 1.1 |
| LGBTQ+ Identity | OPEN | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.6% |
| Brazil | 11.7% |
| Poland | 5.8% |
See HBO MAX audiences in other countries
More TV / music streaming audiences in Germany
- Spotify (18,097,341)
- Netflix (9,224,186)
- ARD Mediathek (7,212,360)
- ZDF Mediathek (6,481,917)
- Amazon Instant Video (4,928,582)
Frequently asked questions
How many fans does HBO MAX have in Germany?
HBO MAX has an estimated audience of 3,440,036 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of HBO MAX fans?
51.1% of HBO MAX fans are female, 48.9% are male, with an average age of 35.9 years.
Which brands do HBO MAX fans like most?
HBO MAX fans show strongest brand affinity for Stradivarius (1.97×), Škoda Kodiaq (1.69×), and Hard Knocks (20.09×) over the country average.
Where do HBO MAX fans live in Germany?
HBO MAX fans in Germany are most concentrated in Bayern (reach 706,091), Nordrhein-Westfalen (reach 706,046), and Baden-Württemberg (reach 482,408). These three regions account for the largest share of the active audience.
What other brands do HBO MAX fans also like?
Beyond HBO MAX itself, the audience over-indexes on Škoda Kodiaq (1.69×), Hard Knocks (20.09×), Loincloth (1.98×), and KLIX (AM) (1.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for HBO MAX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.