A data profile of the people who buy, follow and care about HBO MAX in Spain — modelled from more than twelve digital signal sources. HBO MAX has an estimated audience of 4,277,270 people in Spain.
HBO MAX has an estimated audience of 4,277,270 people in Spain. 54.8% are female, 45.2% are male, average age 43.6. Top brand affinities: Iberia (airline), WhatsApp, Drama movies, Movistar+, Documentary movies.
Top brand affinities include Iberia (airline), WhatsApp, Drama movies, with strongest over-indexing on Iberia (airline) (1.72× the country average).
Demographically, the HBO MAX audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
The typical HBO MAX fan in Spain is balanced, around 43.6 years old, with strong Individualism tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the HBO MAX profile in Spain.
54.8% are female, 45.2% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 43.6 |
| Estimated audience size | 4,277,270 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide HBO MAX audience comes from Spain.
| Country | Share |
|---|---|
| United States | 39.2% |
| Brazil | 11.7% |
| Poland | 5.4% |
The strongest cross-interests of the HBO MAX audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Satire | Literature | 2.45× | ||
| 02 | True Detective | Movies & TV | 2.36× | ||
| 03 | Betfair | Games | 2.31× | ||
| 04 | Brad Pitt | Movies & TV | 2.18× | ||
| 05 | Anne Hathaway | Movies & TV | 2.18× | ||
| 06 | Tom Cruise | Movies & TV | 2.18× | ||
| 07 | Breaking news | Movies & TV | 2.09× | ||
| 08 | FilmAffinity | Movies & TV | 2.01× | ||
| 09 | Drama movies | Movies & TV | 1.99× | ||
| 10 | Robert Redford | Movies & TV | 1.98× | ||
| 11 | Documentary movies | Movies & TV | 1.93× | ||
| 12 | Iberia (airline) | Travel & Leisure | 1.72× | ||
| 13 | Movistar+ | Movies & TV | 1.72× | ||
| 14 | Internet & Social Media | 1.71× | |||
| 15 | Distilled beverage | Food & Beverages | 1.71× | ||
| 16 | Volunteering | Politics & Society | 1.71× | ||
| 17 | Mango | Shopping | 1.69× | ||
| 18 | Ryanair | Travel & Leisure | 1.67× | ||
| 19 | RTVE | Movies & TV | 1.59× | ||
| 20 | Carrefour | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.44× | |
| Early Adopter Mentality | POWER | 1.30× | |
| Indulgence | JOY | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.81× | |
| Creativity | OPEN | 0.87× | |
| Luxury Orientation | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for HBO MAX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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