Hulu Audience in United States

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Hulu has an estimated audience of 16,992,716 people in United States. 53.9% are female, 46.1% are male, average age 39.3. Top regions: California, Texas, Florida. Top brand affinities: PHP, GitHub, Node.js, MyFitnessPal, Penn Station (restaurant).

The average Hulu fan in United States is 39.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include PHP, GitHub, Node.js, with strongest over-indexing on PHP (1.65× the country average). Demographically, the Hulu audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel · Subtype: TV / music streaming

Demographics of Hulu fans

Demographic split for Hulu audience in United States
MetricValue
Female53.9%
Male46.1%
Average age39.3
Estimated audience size16,992,716

Audience persona

The typical Hulu fan in United States is balanced, around 39.3 years old, with strong Extroversion tendencies and a notable affinity for PHP.

Top regions in United States

Top regions ranked by reach for Hulu in United States
RegionReachAffinity
California1,820,2000.97×
Texas1,447,1120.99×
Florida973,3430.85×
New York887,5030.93×
Pennsylvania559,5640.98×
Illinois556,2750.98×
Georgia523,8351×
Ohio522,1521×
North Carolina515,6991.01×
Michigan457,3411.03×
Virginia377,6220.91×
New Jersey372,7820.86×
Tennessee366,6101.08×
Arizona333,4440.96×
Washington330,7930.97×
Massachusetts328,0380.98×
Indiana316,2771.02×
Missouri281,6111.03×
Colorado269,3971.01×
Maryland265,6800.91×
South Carolina250,3420.98×
Alabama246,6221.04×
Wisconsin245,0430.96×
Louisiana242,7251.11×
Kentucky237,6381.12×
Minnesota229,3810.94×
Oklahoma218,0921.16×
Oregon216,4021.11×
Connecticut172,1371.01×
Mississippi162,8411.16×
Arkansas158,6931.13×
Utah144,0250.95×
Nevada141,4020.86×
Iowa141,3881.01×
Kansas136,4301.02×
Idaho88,3431.04×
New Mexico86,5721.02×
Nebraska85,7541.01×
West Virginia83,4721.05×
New Hampshire68,7771.03×
Maine66,3731.09×
Hawaii63,7110.87×
Rhode Island53,4690.99×
Montana50,0251.06×
Washington, District of Columbia42,6180.83×
Delaware40,8050.87×
Alaska38,0561.05×
South Dakota37,9130.97×
North Dakota36,9141.06×
Vermont34,3061.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hulu audience
BrandAffinityCategory
PHP1.65×Technology & Electronics
GitHub1.91×Internet & Social Media
Node.js1.68×Technology & Electronics
MyFitnessPal1.61×Sports
Penn Station (restaurant)1.56×Food & Beverages
ESPN21.51×Sports
MySQL1.85×Technology & Electronics
Alexander Skarsgård1.63×Movies & TV
HTML1.73×Technology & Electronics
Faculty (division)2.13×Business & Career
Joe Flacco1.52×Sports
Isabel Marant1.58×Fashion & Accessoires
NHL (video game series)1.54×Games
Ronnie Coleman1.86×Sports
Exame Nacional do Ensino Médio2.28×Business & Career
Vestibular2.34×Health
R&B/Soul1.98×
Java (programming language)1.52×Technology & Electronics
Clash of Clans1.61×Games
HBO (Asia)1.7×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hulu audience
TraitClusterScore
ExtroversionTHRILL1.16
Social Media UsageJOY1.15
Convenience OrientationPREMIUM1.11
Healthy LifestyleBALANCE1.02
IndulgenceJOY1.02
Price SensitivityPREMIUM1.02

Worldwide distribution

Worldwide audience distribution share by country for Hulu
CountryShare
United States48.9%
Japan9.4%
United Kingdom3.6%

See Hulu audiences in other countries

More TV / music streaming audiences in United States

Frequently asked questions

How many fans does Hulu have in United States?

Hulu has an estimated audience of 16,992,716 people in United States, concentrated in California and Texas.

What is the gender split and age of Hulu fans?

53.9% of Hulu fans are female, 46.1% are male, with an average age of 39.3 years.

Which brands do Hulu fans like most?

Hulu fans show strongest brand affinity for PHP (1.65×), GitHub (1.91×), and Node.js (1.68×) over the country average.

Where do Hulu fans live in United States?

Hulu fans in United States are most concentrated in California (reach 1,820,200), Texas (reach 1,447,112), and Florida (reach 973,343). These three regions account for the largest share of the active audience.

What other brands do Hulu fans also like?

Beyond Hulu itself, the audience over-indexes on GitHub (1.91×), Node.js (1.68×), MyFitnessPal (1.61×), and Penn Station (restaurant) (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hulu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.