Rascasse Audience Intelligence

Hulu Audience in United States

A data profile of the people who buy, follow and care about Hulu in United States — modelled from more than twelve digital signal sources. Hulu has an estimated audience of 16,849,488 people in United States.

#9among TV / music streaming in United States#25among TV Channel in United States#133in Movies & TV

The average Hulu fan in United States is 39.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include PHP, GitHub, Node.js, with strongest over-indexing on PHP (1.65× the country average).

Demographically, the Hulu audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Mindfulness, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hulu fan in United States is balanced, around 39.3 years old, with strong Mindfulness tendencies and a notable affinity for PHP.

Category: Movies & TV · Type: TV Channel · Subtype: TV / music streaming

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hulu profile in United States.

Audience size
16.8M
in United States
Gender
53.9%♀
46.1% male
Age
39.3
average years
Country rank
#2042
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Hulu

53.9% are female, 46.1% are male, average age 39.3.

Fig. 02

Gender split

53.9%
Female
46.1%
Male
Demographic split for Hulu audience in United States
MetricValue
Female53.9%
Male46.1%
Average age39.3
Estimated audience size16,849,488
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Hulu audience in United States
Age bracketShare%
16-1920%
20-2919%
30-3920%
40-4920%
50+20%
Fig. 04

Worldwide distribution

48.6%

of the worldwide Hulu audience comes from United States.

Worldwide audience distribution share by country for Hulu
CountryShare
United States48.6%
Japan9.5%
United Kingdom3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hulu audience in United States is strongest.

Fig. 05

Top regions by affinity

Hulu fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~40K1.26×
02Maine~70K1.18×
03Mississippi~200K1.16×
04Oklahoma~200K1.14×
05Arkansas~200K1.14×
06North Dakota~40K1.14×
07Montana~50K1.13×
08Alaska~40K1.13×
09Kentucky~200K1.10×
10West Virginia~90K1.10×
11Louisiana~200K1.08×
12Oregon~200K1.08×
13New Hampshire~70K1.07×
14Idaho~90K1.06×
15Tennessee~400K1.05×
16Nebraska~90K1.05×
17Kansas~100K1.04×
18Alabama~200K1.03×
19Iowa~100K1.03×
20New Mexico~90K1.03×
21Rhode Island~60K1.03×
22South Dakota~40K1.03×
23Michigan~400K1.01×
24Indiana~300K1.01×
25Missouri~300K1.01×
26Connecticut~200K1.01×
27Massachusetts~300K0.99×
28Colorado~300K0.99×
29Wisconsin~200K0.97×
30Ohio~500K0.96×
31North Carolina~500K0.96×
32South Carolina~200K0.96×
33Pennsylvania~500K0.95×
34Washington~300K0.95×
35Utah~100K0.95×
36Georgia~500K0.94×
37Minnesota~200K0.93×
38Texas~1.5M0.92×
39New York~900K0.92×
40Illinois~500K0.92×
41Arizona~300K0.92×
42California~1.5M0.91×
43Delaware~40K0.91×
44Maryland~300K0.89×
45Virginia~400K0.88×
46Hawaii~60K0.86×
47Nevada~100K0.85×
48Washington, District of Columbia~40K0.83×
49New Jersey~400K0.82×
50Florida~900K0.81×
Fig. 06

Affinity by region

Affinity by region — Hulu, United States
0.81×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hulu audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hulu audience
#·InterestCategoryAffinity×
01VestibularHealth2.34×
02Exame Nacional do Ensino MédioBusiness & Career2.28×
03Faculty (division)Business & Career2.13×
04R&B/SoulTopic1.98×
05GitHubInternet & Social Media1.91×
06Ronnie ColemanSports1.86×
07MySQLTechnology & Electronics1.85×
08HTMLTechnology & Electronics1.73×
09HBO (Asia)Movies & TV1.70×
10Node.jsTechnology & Electronics1.68×
11PHPTechnology & Electronics1.65×
12Me Before YouMovies & TV1.64×
13Alexander SkarsgårdMovies & TV1.63×
14MyFitnessPalSports1.61×
15Isabel MarantFashion & Accessoires1.58×
16Penn Station (restaurant)Food & Beverages1.56×
17NHL (video game series)Games1.54×
18Joe FlaccoSports1.52×
19Java (programming language)Technology & Electronics1.52×
20ESPN2Sports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hulu audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hulu audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.05×
Pet OwnershipJOY1.05×
SpiritualityBALANCE1.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hulu audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.86×
CreativityOPEN0.88×
Career OrientationPOWER0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hulu have in United States?

Hulu has an estimated audience of 16,849,488 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hulu fans?

53.9% of Hulu fans are female, 46.1% are male, with an average age of 39.3 years.

03

Which brands do Hulu fans like most?

Hulu fans show strongest brand affinity for PHP (1.65×), GitHub (1.91×), and Node.js (1.68×) over the country average.

04

Where do Hulu fans live in United States?

Hulu fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Hulu fans also like?

Beyond Hulu itself, the audience over-indexes on GitHub (1.91×), Node.js (1.68×), Penn Station (restaurant) (1.56×), and MyFitnessPal (1.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV / music streaming audiences in United States

See Hulu audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hulu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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