Peacock Audience in United States

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Peacock has an estimated audience of 52,578,555 people in United States. 55.3% are female, 44.7% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Capital One, Indeed.com, Beetlejuice, Kia Sportage.

The average Peacock fan in United States is 38.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (8.14× the country average). Demographically, the Peacock audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel · Subtype: TV / music streaming

Demographics of Peacock fans

Demographic split for Peacock audience in United States
MetricValue
Female55.3%
Male44.7%
Average age38.0
Estimated audience size52,578,555

Audience persona

The typical Peacock fan in United States is more female, around 38.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Peacock in United States
RegionReachAffinity
California5,687,5260.98×
Texas4,332,2700.96×
Florida3,206,3620.9×
New York2,878,2740.98×
Pennsylvania1,724,2910.97×
Illinois1,723,4870.98×
Ohio1,703,7081.05×
Michigan1,584,0451.15×
North Carolina1,547,1900.98×
Georgia1,454,1400.9×
Virginia1,259,9800.98×
New Jersey1,154,4590.86×
Indiana1,082,2201.13×
Arizona1,078,0521×
Washington1,064,4041.01×
Massachusetts1,038,4181×
Tennessee1,019,0420.97×
Wisconsin947,0451.2×
Missouri912,1311.08×
Colorado905,3261.09×
Maryland870,6340.96×
Minnesota809,6401.07×
South Carolina748,6320.95×
Kentucky714,0891.08×
Oregon697,1211.16×
Alabama665,7740.91×
Louisiana628,7140.93×
Oklahoma593,4861.02×
Connecticut514,1370.97×
Utah507,3741.08×
Iowa494,5031.14×
Kansas436,6761.05×
Nevada422,6250.83×
Arkansas412,0630.95×
Mississippi379,0060.87×
Nebraska299,8901.14×
Idaho298,2081.13×
New Mexico255,4790.97×
West Virginia250,3891.02×
Maine205,7171.09×
New Hampshire195,9680.95×
Rhode Island171,1481.02×
Hawaii164,3480.73×
Washington, District of Columbia157,7731×
Montana155,6351.07×
South Dakota116,6320.96×
Delaware115,7990.8×
North Dakota105,1650.97×
Alaska104,4310.93×
Vermont103,1931.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Peacock audience
BrandAffinityCategory
Google Maps8.14×Internet & Social Media
Capital One7.87×Business & Career
Indeed.com7.66×Business & Career
Beetlejuice6.45×Movies & TV
Kia Sportage26.64×Cars & Mobility
Enterprise Rent-A-Car7.59×Cars & Mobility
Diane Keaton7.53×Movies & TV
CarGurus6.82×Cars & Mobility
Circle K8.11×Shopping
Aaron Rodgers7.38×Sports
Google News6.57×News
DeviantArt7.56×Internet & Social Media
Khan Academy8.83×Business & Career
Bruce Willis7.61×Movies & TV
Apple Store7.88×Shopping
ICloud9.11×Technology & Electronics
AccuWeather6.04×Home & Garden
Google Earth8.6×Internet & Social Media
Billy Bob Thornton7.48×Movies & TV
Margot Robbie7.89×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Peacock audience
TraitClusterScore
Early Adopter MentalityPOWER1.47
ExtroversionTHRILL1.17
Social Media UsageJOY1.15
Healthy LifestyleBALANCE1.08
Convenience OrientationPREMIUM1.05
LGBTQ+ IdentityOPEN1.04

Worldwide distribution

Worldwide audience distribution share by country for Peacock
CountryShare
United States73.3%
United Kingdom11.1%
India3.1%

See Peacock audiences in other countries

More TV / music streaming audiences in United States

Frequently asked questions

How many fans does Peacock have in United States?

Peacock has an estimated audience of 52,578,555 people in United States, concentrated in California and Texas.

What is the gender split and age of Peacock fans?

55.3% of Peacock fans are female, 44.7% are male, with an average age of 38.0 years.

Which brands do Peacock fans like most?

Peacock fans show strongest brand affinity for Google Maps (8.14×), Capital One (7.87×), and Indeed.com (7.66×) over the country average.

Where do Peacock fans live in United States?

Peacock fans in United States are most concentrated in California (reach 5,687,526), Texas (reach 4,332,270), and Florida (reach 3,206,362). These three regions account for the largest share of the active audience.

What other brands do Peacock fans also like?

Beyond Peacock itself, the audience over-indexes on Capital One (7.87×), Indeed.com (7.66×), Beetlejuice (6.45×), and Kia Sportage (26.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Peacock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.