Rascasse Audience Intelligence

Peacock Audience in United States

A data profile of the people who buy, follow and care about Peacock in United States — modelled from more than twelve digital signal sources. Peacock has an estimated audience of 58,963,424 people in United States.

#2among TV / music streaming in United States#4among TV Channel in United States#25in Movies & TV

The average Peacock fan in United States is 38.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Online newspaper, Mixed martial arts, Movie theater, with strongest over-indexing on Online newspaper (2.4× the country average).

Demographically, the Peacock audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Peacock fan in United States is balanced, around 38.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Online newspaper.

Category: Movies & TV · Type: TV Channel · Subtype: TV / music streaming

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Peacock profile in United States.

Audience size
59M
in United States
Gender
45.0%♀
55.0% male
Age
38.2
average years
Country rank
#304
TV Channel in United States
Fig. 01

Search interest · 12-month trend

+38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Peacock

45.0% are female, 55.0% are male, average age 38.2.

Fig. 02

Gender split

45.0%
Female
55.0%
Male
Demographic split for Peacock audience in United States
MetricValue
Female45.0%
Male55.0%
Average age38.2
Estimated audience size58,963,424
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Peacock audience in United States
Age bracketShare%
16-1920%
20-2922%
30-3921%
40-4920%
50+17%
Fig. 04

Worldwide distribution

73.2%

of the worldwide Peacock audience comes from United States.

Worldwide audience distribution share by country for Peacock
CountryShare
United States73.2%
United Kingdom12.0%
India2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Peacock audience in United States is strongest.

Fig. 05

Top regions by affinity

Peacock fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~100K1.23×
02Maine~200K1.16×
03Wisconsin~900K1.14×
04Iowa~500K1.13×
05Nebraska~300K1.11×
06Idaho~300K1.11×
07Oregon~700K1.10×
08Rhode Island~200K1.10×
09Michigan~1.5M1.08×
10Indiana~1M1.08×
11Montana~200K1.08×
12North Dakota~100K1.07×
13Colorado~900K1.06×
14Kentucky~700K1.06×
15Utah~500K1.06×
16Minnesota~800K1.05×
17West Virginia~300K1.05×
18Missouri~900K1.04×
19Oklahoma~600K1.03×
20Massachusetts~1M1.02×
21Connecticut~500K1.02×
22Kansas~400K1.02×
23Ohio~1.5M1.01×
24New Hampshire~200K1.00×
25Washington~1M0.99×
26South Dakota~100K0.99×
27New Mexico~300K0.98×
28Arkansas~400K0.97×
29Washington, District of Columbia~200K0.97×
30California~5.5M0.96×
31Texas~4.5M0.96×
32Pennsylvania~1.5M0.96×
33Arizona~1M0.96×
34Maryland~900K0.96×
35New York~3M0.95×
36Illinois~1.5M0.95×
37North Carolina~1.5M0.95×
38Tennessee~1M0.95×
39Alaska~100K0.95×
40Virginia~1M0.94×
41South Carolina~800K0.93×
42Louisiana~600K0.93×
43Florida~3.5M0.92×
44New Jersey~1.5M0.92×
45Alabama~700K0.90×
46Mississippi~400K0.90×
47Georgia~1.5M0.88×
48Delaware~100K0.87×
49Nevada~400K0.85×
50Hawaii~200K0.76×
Fig. 06

Affinity by region

Affinity by region — Peacock, United States
0.76×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Peacock audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Peacock audience
#·InterestCategoryAffinity×
01Tubi TVMovies & TV2.94×
02Kate MaraMovies & TV2.94×
03EngadgetTechnology & Electronics2.90×
04Online newspaperNews2.40×
05Paris Saint-GermainSports2.24×
06Tony AwardArts & Culture2.07×
07IGNMovies & TV2.02×
08Us WeeklyInternet & Social Media1.79×
09Dylan O'BrienMovies & TV1.76×
10Movie theaterMovies & TV1.69×
11FandomLiterature1.69×
12True crimeMovies & TV1.65×
13Rotten TomatoesMovies & TV1.65×
14Anne HathawayMovies & TV1.63×
15FlatbreadFood & Beverages1.58×
16RhetoricPolitics & Society1.57×
17VoucherShopping1.53×
18Mixed martial artsSports1.52×
19Obsessed (2009 film)Movies & TV1.52×
20Labor DayPolitics & Society1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Peacock audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Peacock audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.43×
Convenience OrientationPREMIUM1.24×
IndulgenceJOY1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Peacock audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.84×
CreativityOPEN0.88×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Peacock have in United States?

Peacock has an estimated audience of 58,963,424 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Peacock fans?

45.0% of Peacock fans are female, 55.0% are male, with an average age of 38.2 years.

03

Which brands do Peacock fans like most?

Peacock fans show strongest brand affinity for Online newspaper (2.4×), Mixed martial arts (1.52×), and Movie theater (1.69×) over the country average.

04

Where do Peacock fans live in United States?

Peacock fans in United States are most concentrated in California (reach ~5.5M), Texas (reach ~4.5M), and Florida (reach ~3.5M). These three regions account for the largest share of the active audience.

05

What other brands do Peacock fans also like?

Beyond Peacock itself, the audience over-indexes on Mixed martial arts (1.52×), Movie theater (1.69×), Fandom (1.69×), and Engadget (2.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV / music streaming audiences in United States

See Peacock audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Peacock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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