Engadget Audience in United States

Engadget logo

Engadget has an estimated audience of 6,408,619 people in United States. 33.2% are female, 66.8% are male, average age 40.7. Top regions: California, Texas, New York. Top brand affinities: Gmail, Google Docs, The Verge, Electronics, Gizmodo.

The average Engadget fan in United States is 40.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Gmail, Google Docs, The Verge, with strongest over-indexing on Gmail (4.68× the country average). Demographically, the Engadget audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Website / Newspaper / Magazine · Subtype: Tech blog

Demographics of Engadget fans

Demographic split for Engadget audience in United States
MetricValue
Female33.2%
Male66.8%
Average age40.7
Estimated audience size6,408,619

Audience persona

The typical Engadget fan in United States is more male, around 40.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Gmail.

Top regions in United States

Top regions ranked by reach for Engadget in United States
RegionReachAffinity
California1,299,8011.84×
Texas667,1001.21×
New York648,9231.81×
Florida412,1550.95×
Washington264,4762.06×
Illinois259,0801.21×
Massachusetts242,6261.92×
Virginia239,9821.54×
New Jersey234,0211.44×
North Carolina211,4471.1×
Pennsylvania193,7940.9×
Georgia185,8160.94×
Michigan162,4400.97×
Maryland159,1841.44×
Ohio145,1650.74×
Arizona124,3340.95×
Oregon119,5081.63×
Colorado118,3541.17×
Minnesota107,3171.17×
Tennessee93,8230.73×
Connecticut88,7061.38×
Missouri81,7810.79×
Indiana73,1400.62×
Oklahoma71,7621.01×
Wisconsin71,0320.74×
Alabama70,3460.79×
South Carolina67,7310.7×
Utah58,7611.02×
Nevada57,4320.93×
Kentucky51,2450.64×
Kansas49,6890.98×
Louisiana47,0870.57×
Hawaii43,6461.58×
Iowa41,6500.79×
Washington, District of Columbia36,9321.92×
Arkansas31,9460.61×
Idaho27,4140.85×
New Mexico26,5710.83×
New Hampshire20,1610.8×
Nebraska20,0330.62×
Rhode Island17,3210.85×
South Dakota17,3031.17×
Mississippi17,2170.33×
Delaware16,2810.92×
Maine14,8780.65×
West Virginia11,5150.39×
Alaska10,0540.73×
Montana8,7650.49×
North Dakota7,8220.59×
Vermont6,0540.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Engadget audience
BrandAffinityCategory
Gmail4.68×Internet & Social Media
Google Docs4×Internet & Social Media
The Verge11.86×Technology & Electronics
Electronics3.83×Technology & Electronics
Gizmodo12.19×Technology & Electronics
MacRumors18.07×Technology & Electronics
Ars Technica18.95×Technology & Electronics
Yahoo! Finance3.68×Business & Career
Google Maps2.78×Internet & Social Media
PC World21.62×Technology & Electronics
Online shopping1.75×Shopping
Peacock2.9×Movies & TV
Newegg9.47×Shopping
Emerging technologies4.8×Technology & Electronics
GitHub5.68×Internet & Social Media
GameStop3.77×Games
Friends2.15×Movies & TV
Kotaku11.15×Games
Node.js5.88×Technology & Electronics
Business1.66×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Engadget audience
TraitClusterScore
Early Adopter MentalityPOWER11.38
LGBTQ+ IdentityOPEN1.99
Luxury OrientationPREMIUM1.89
Quality AwarenessPREMIUM1.57
Need for SecurityCONSERVATISM1.51
SustainabilityBALANCE1.35

Worldwide distribution

Worldwide audience distribution share by country for Engadget
CountryShare
United States73.7%
Canada7.3%
Singapore2.2%

See Engadget audiences in other countries

More Tech blog audiences in United States

Frequently asked questions

How many fans does Engadget have in United States?

Engadget has an estimated audience of 6,408,619 people in United States, concentrated in California and Texas.

What is the gender split and age of Engadget fans?

33.2% of Engadget fans are female, 66.8% are male, with an average age of 40.7 years.

Which brands do Engadget fans like most?

Engadget fans show strongest brand affinity for Gmail (4.68×), Google Docs (4×), and The Verge (11.86×) over the country average.

Where do Engadget fans live in United States?

Engadget fans in United States are most concentrated in California (reach 1,299,801), Texas (reach 667,100), and New York (reach 648,923). These three regions account for the largest share of the active audience.

What other brands do Engadget fans also like?

Beyond Engadget itself, the audience over-indexes on Google Docs (4×), The Verge (11.86×), Electronics (3.83×), and Gizmodo (12.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Engadget. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.