Rascasse Audience Intelligence

Engadget Audience in United States

A data profile of the people who buy, follow and care about Engadget in United States — modelled from more than twelve digital signal sources. Engadget has an estimated audience of 6,427,909 people in United States.

#3among Tech blog in United States#140among Website / Newspaper / Magazine in United States#241in Technology & Electronics

The average Engadget fan in United States is 40.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Gmail, Google Docs, The Verge, with strongest over-indexing on Gmail (4.68× the country average).

Demographically, the Engadget audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Engadget fan in United States is more male, around 40.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Gmail.

Category: Technology & Electronics · Type: Website / Newspaper / Magazine · Subtype: Tech blog

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Engadget profile in United States.

Audience size
6.4M
in United States
Gender
33.2%♀
66.8% male
Age
40.7
average years
Country rank
#5404
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Engadget

33.2% are female, 66.8% are male, average age 40.7.

Fig. 02

Gender split

33.2%
Female
66.8%
Male
Demographic split for Engadget audience in United States
MetricValue
Female33.2%
Male66.8%
Average age40.7
Estimated audience size6,427,909
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Engadget audience in United States
Age bracketShare%
16-1915%
20-2920%
30-3921%
40-4921%
50+23%
Fig. 04

Worldwide distribution

73.7%

of the worldwide Engadget audience comes from United States.

Worldwide audience distribution share by country for Engadget
CountryShare
United States73.7%
Canada7.3%
Singapore2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Engadget audience in United States is strongest.

Fig. 05

Top regions by affinity

Engadget fans by region: top regions in United States
#RegionReachAffinity×
01Washington~200K1.86×
02Washington, District of Columbia~40K1.83×
03New York~600K1.71×
04Massachusetts~200K1.68×
05California~1M1.67×
06South Dakota~20K1.64×
07Maryland~200K1.47×
08Kansas~70K1.40×
09Hawaii~40K1.39×
10Oregon~100K1.38×
11Virginia~200K1.35×
12New Jersey~200K1.32×
13Wyoming~10K1.28×
14Connecticut~80K1.24×
15Colorado~100K1.19×
16Minnesota~100K1.12×
17Illinois~200K1.11×
18Texas~600K1.08×
19North Carolina~200K1.01×
20Oklahoma~70K0.99×
21Utah~60K0.99×
22Georgia~200K0.98×
23Florida~400K0.96×
24Rhode Island~20K0.93×
25New Mexico~30K0.90×
26Delaware~20K0.90×
27Michigan~100K0.89×
28Pennsylvania~200K0.88×
29Arizona~100K0.87×
30Tennessee~100K0.86×
31Nevada~50K0.86×
32Alaska~10K0.85×
33Idaho~30K0.82×
34New Hampshire~20K0.82×
35Alabama~70K0.80×
36North Dakota~10K0.79×
37Iowa~40K0.78×
38Missouri~80K0.77×
39Maine~20K0.77×
40Ohio~200K0.76×
41Kentucky~60K0.75×
42South Carolina~70K0.74×
43Montana~10K0.73×
44Wisconsin~70K0.71×
45Nebraska~20K0.71×
46Indiana~80K0.70×
47West Virginia~20K0.70×
48Louisiana~60K0.68×
49Arkansas~40K0.68×
50Mississippi~40K0.68×
Fig. 06

Affinity by region

Affinity by region — Engadget, United States
0.68×1.00×1.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Engadget audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Engadget audience
#·InterestCategoryAffinity×
01PC WorldTechnology & Electronics21.62×
02Ars TechnicaTechnology & Electronics18.95×
03MacRumorsTechnology & Electronics18.07×
04GizmodoTechnology & Electronics12.19×
05The VergeTechnology & Electronics11.86×
06KotakuGames11.15×
07NeweggShopping9.47×
08Node.jsTechnology & Electronics5.88×
09GitHubInternet & Social Media5.68×
10Emerging technologiesTechnology & Electronics4.80×
11GmailInternet & Social Media4.68×
12Tesla SuperchargerCars & Mobility4.14×
13Google DocsInternet & Social Media4.00×
14ElectronicsTechnology & Electronics3.83×
15GameStopGames3.77×
16Yahoo! FinanceBusiness & Career3.68×
17PeacockMovies & TV2.90×
18Google MapsInternet & Social Media2.78×
19Online shoppingShopping1.75×
20BusinessBusiness & Career1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Engadget audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Engadget audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.57×
Need for SecurityCONSERVATISM1.80×
PatriotismCONSERVATISM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Engadget audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.81×
TraditionCONSERVATISM0.83×
MindfulnessBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Engadget have in United States?

Engadget has an estimated audience of 6,427,909 people in United States, concentrated in California and New York.

02

What is the gender split and age of Engadget fans?

33.2% of Engadget fans are female, 66.8% are male, with an average age of 40.7 years.

03

Which brands do Engadget fans like most?

Engadget fans show strongest brand affinity for Gmail (4.68×), Google Docs (4×), and The Verge (11.86×) over the country average.

04

Where do Engadget fans live in United States?

Engadget fans in United States are most concentrated in California (reach ~1M), New York (reach ~600K), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Engadget fans also like?

Beyond Engadget itself, the audience over-indexes on Google Docs (4×), The Verge (11.86×), Electronics (3.83×), and Gizmodo (12.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tech blog audiences in United States

See Engadget audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Engadget. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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