Rascasse Audience Intelligence

Wired (magazine) Audience in United States

A data profile of the people who buy, follow and care about Wired (magazine) in United States — modelled from more than twelve digital signal sources. Wired (magazine) has an estimated audience of 8,648,281 people in United States.

#109among Website / Newspaper / Magazine in United States#186in Technology & Electronics

The average Wired (magazine) fan in United States is 39.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Google Docs, Psychology Today, Google News, with strongest over-indexing on Google Docs (3.75× the country average).

Demographically, the Wired (magazine) audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wired (magazine) fan in United States is more male, around 39.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Google Docs.

Category: Technology & Electronics · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wired (magazine) profile in United States.

Audience size
8.6M
in United States
Gender
37.3%♀
62.7% male
Age
39.5
average years
Country rank
#4114
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Wired (magazine)

37.3% are female, 62.7% are male, average age 39.5.

Fig. 02

Gender split

37.3%
Female
62.7%
Male
Demographic split for Wired (magazine) audience in United States
MetricValue
Female37.3%
Male62.7%
Average age39.5
Estimated audience size8,648,281
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Wired (magazine) audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3920%
40-4919%
50+22%
Fig. 04

Worldwide distribution

35.9%

of the worldwide Wired (magazine) audience comes from United States.

Worldwide audience distribution share by country for Wired (magazine)
CountryShare
United States35.9%
Italy16.3%
United Kingdom8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wired (magazine) audience in United States is strongest.

Fig. 05

Top regions by affinity

Wired (magazine) fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~80K3.04×
02New York~800K1.69×
03Oregon~100K1.48×
04Washington~200K1.43×
05Massachusetts~200K1.35×
06Maryland~200K1.34×
07Virginia~300K1.31×
08California~1M1.30×
09Colorado~200K1.25×
10Vermont~20K1.23×
11Kansas~80K1.19×
12Rhode Island~30K1.14×
13Illinois~300K1.12×
14Connecticut~100K1.10×
15New Mexico~50K1.09×
16Maine~30K1.08×
17Minnesota~100K1.06×
18New Jersey~200K1.04×
19New Hampshire~40K1.04×
20Montana~20K0.98×
21Pennsylvania~300K0.93×
22Alaska~20K0.92×
23Kentucky~100K0.90×
24Hawaii~30K0.90×
25South Dakota~20K0.89×
26North Carolina~200K0.88×
27Michigan~200K0.88×
28Tennessee~200K0.88×
29Wisconsin~100K0.88×
30Georgia~200K0.86×
31Idaho~40K0.86×
32Arizona~100K0.85×
33Missouri~100K0.85×
34Ohio~200K0.84×
35Utah~60K0.83×
36Nebraska~40K0.82×
37Nevada~70K0.81×
38Texas~600K0.80×
39North Dakota~10K0.80×
40Florida~500K0.78×
41Iowa~60K0.78×
42Delaware~20K0.78×
43Indiana~100K0.77×
44Alabama~90K0.75×
45South Carolina~100K0.74×
46West Virginia~30K0.74×
47Mississippi~50K0.73×
48Oklahoma~70K0.72×
49Arkansas~50K0.72×
50Louisiana~70K0.67×
Fig. 06

Affinity by region

Affinity by region — Wired (magazine), United States
0.67×1.00×3.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wired (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wired (magazine) audience
#·InterestCategoryAffinity×
01TechCrunchTechnology & Electronics6.60×
02Psychology TodayHealth3.99×
03Google NewsNews3.84×
04Google DocsInternet & Social Media3.75×
05Micro CenterShopping3.30×
06GodzillaMovies & TV3.26×
07Science (journal)Business & Career3.05×
08Chat GPTTechnology & Electronics2.79×
09GmailInternet & Social Media2.65×
10RedditInternet & Social Media2.45×
11CNNMovies & TV2.16×
12Bank of AmericaBusiness & Career2.13×
13The UPS StoreShopping2.02×
14Mitch McConnellPolitics & Society1.93×
15UniversePolitics & Society1.88×
16Yahoo! FinanceBusiness & Career1.80×
17Google DriveTechnology & Electronics1.78×
18Indeed.comBusiness & Career1.77×
19SupermanMovies & TV1.63×
20MSNNews1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wired (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wired (magazine) audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER3.07×
Need for SecurityCONSERVATISM1.83×
Career OrientationPOWER1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wired (magazine) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.04×
ExtroversionTHRILL1.05×
TraditionCONSERVATISM1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wired (magazine) have in United States?

Wired (magazine) has an estimated audience of 8,648,281 people in United States, concentrated in California and New York.

02

What is the gender split and age of Wired (magazine) fans?

37.3% of Wired (magazine) fans are female, 62.7% are male, with an average age of 39.5 years.

03

Which brands do Wired (magazine) fans like most?

Wired (magazine) fans show strongest brand affinity for Google Docs (3.75×), Psychology Today (3.99×), and Google News (3.84×) over the country average.

04

Where do Wired (magazine) fans live in United States?

Wired (magazine) fans in United States are most concentrated in California (reach ~1M), New York (reach ~800K), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Wired (magazine) fans also like?

Beyond Wired (magazine) itself, the audience over-indexes on Psychology Today (3.99×), Google News (3.84×), Gmail (2.65×), and CNN (2.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Wired (magazine) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wired (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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