Wired (magazine) Audience in United States

Wired (magazine) logo

Wired (magazine) has an estimated audience of 8,621,885 people in United States. 37.3% are female, 62.7% are male, average age 39.5. Top regions: California, New York, Texas. Top brand affinities: Google Docs, Google News, Gmail, CNN, Godzilla.

The average Wired (magazine) fan in United States is 39.5 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Google Docs, Google News, Gmail, with strongest over-indexing on Google Docs (3.75× the country average). Demographically, the Wired (magazine) audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Website / Newspaper / Magazine

Demographics of Wired (magazine) fans

Demographic split for Wired (magazine) audience in United States
MetricValue
Female37.3%
Male62.7%
Average age39.5
Estimated audience size8,621,885

Audience persona

The typical Wired (magazine) fan in United States is more male, around 39.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Google Docs.

Top regions in United States

Top regions ranked by reach for Wired (magazine) in United States
RegionReachAffinity
California1,253,2041.32×
New York833,0561.73×
Texas590,2280.8×
Florida395,2550.68×
Illinois349,4801.22×
Virginia310,2641.48×
Pennsylvania276,3600.95×
Washington273,5671.58×
Massachusetts261,2241.54×
Maryland230,9381.56×
New Jersey225,4001.03×
North Carolina223,9330.86×
Georgia217,7900.82×
Ohio205,6460.77×
Michigan204,7180.91×
Colorado172,3231.27×
Oregon170,8491.73×
Minnesota147,5971.19×
Tennessee143,7140.83×
Arizona141,4130.8×
Wisconsin121,3160.94×
Indiana116,0350.74×
Missouri112,2250.81×
Connecticut94,2231.09×
South Carolina87,9550.68×
Washington, District of Columbia87,8613.39×
Kentucky85,0240.79×
Nevada67,1650.81×
Alabama66,6880.55×
Utah64,9810.84×
Louisiana62,5270.56×
Oklahoma61,0980.64×
Kansas53,3120.78×
Iowa52,0960.73×
New Mexico45,9181.06×
Arkansas42,4400.6×
Hawaii37,6271.02×
New Hampshire36,5401.08×
Maine35,3971.15×
Mississippi35,2650.5×
Rhode Island34,6101.26×
Idaho32,9800.76×
Nebraska32,5030.75×
Montana23,1170.97×
West Virginia23,0190.57×
Vermont20,2661.34×
South Dakota18,0220.9×
Delaware16,4020.69×
Alaska12,4990.68×
North Dakota10,7550.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wired (magazine) audience
BrandAffinityCategory
Google Docs3.75×Internet & Social Media
Google News3.84×News
Gmail2.65×Internet & Social Media
CNN2.16×Movies & TV
Godzilla3.26×Movies & TV
Reddit2.45×Internet & Social Media
Superman1.63×Movies & TV
TechCrunch6.6×Technology & Electronics
Bank of America2.13×Business & Career
Chat GPT2.79×Technology & Electronics
LinkedIn1.65×Internet & Social Media
The UPS Store2.02×Shopping
Google Drive1.78×Technology & Electronics
Indeed.com1.77×Business & Career
Science (journal)3.05×Business & Career
MSN1.6×News
Micro Center3.3×Shopping
Universe1.88×Politics & Society
Yahoo! Finance1.8×Business & Career
AutoZone1.52×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wired (magazine) audience
TraitClusterScore
Early Adopter MentalityPOWER3.2
Convenience OrientationPREMIUM1.98
LGBTQ+ IdentityOPEN1.75
Luxury OrientationPREMIUM1.59
SustainabilityBALANCE1.58
Family OrientationCONSERVATISM1.38

Worldwide distribution

Worldwide audience distribution share by country for Wired (magazine)
CountryShare
United States35.9%
Italy16.3%
United Kingdom8.1%

See Wired (magazine) audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Wired (magazine) have in United States?

Wired (magazine) has an estimated audience of 8,621,885 people in United States, concentrated in California and New York.

What is the gender split and age of Wired (magazine) fans?

37.3% of Wired (magazine) fans are female, 62.7% are male, with an average age of 39.5 years.

Which brands do Wired (magazine) fans like most?

Wired (magazine) fans show strongest brand affinity for Google Docs (3.75×), Google News (3.84×), and Gmail (2.65×) over the country average.

Where do Wired (magazine) fans live in United States?

Wired (magazine) fans in United States are most concentrated in California (reach 1,253,204), New York (reach 833,056), and Texas (reach 590,228). These three regions account for the largest share of the active audience.

What other brands do Wired (magazine) fans also like?

Beyond Wired (magazine) itself, the audience over-indexes on Google News (3.84×), Gmail (2.65×), CNN (2.16×), and Godzilla (3.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wired (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.