Rascasse Audience Intelligence

Tubi TV Audience in United States

A data profile of the people who buy, follow and care about Tubi TV in United States — modelled from more than twelve digital signal sources. Tubi TV has an estimated audience of 4,883,425 people in United States.

#19among TV / music streaming in United States#182among Website / Newspaper / Magazine in United States#690in Movies & TV

The average Tubi TV fan in United States is 44.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Comcast Cable, Jake Gyllenhaal, Amy Adams, with strongest over-indexing on Comcast Cable (7.5× the country average).

Demographically, the Tubi TV audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Convenience Orientation, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tubi TV fan in United States is more male, around 44.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Comcast Cable.

Category: Movies & TV · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tubi TV profile in United States.

Audience size
4.9M
in United States
Gender
44.7%♀
55.3% male
Age
44.0
average years
Country rank
#6848
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Tubi TV

44.7% are female, 55.3% are male, average age 44.0.

Fig. 02

Gender split

44.7%
Female
55.3%
Male
Demographic split for Tubi TV audience in United States
MetricValue
Female44.7%
Male55.3%
Average age44.0
Estimated audience size4,883,425
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Tubi TV audience in United States
Age bracketShare%
16-1910%
20-2916%
30-3920%
40-4924%
50+31%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Tubi TV audience comes from United States.

Worldwide audience distribution share by country for Tubi TV
CountryShare
South Africa21.6%
Democratic Republic of the Congo13.8%
Angola6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tubi TV audience in United States is strongest.

Fig. 05

Top regions by affinity

Tubi TV fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~80K1.99×
02Louisiana~100K1.63×
03Arkansas~60K1.42×
04Georgia~200K1.39×
05Alabama~90K1.37×
06Washington, District of Columbia~20K1.19×
07North Carolina~200K1.17×
08South Carolina~80K1.17×
09Tennessee~100K1.16×
10Maryland~90K1.12×
11Missouri~90K1.12×
12Oklahoma~60K1.12×
13New Mexico~30K1.11×
14Virginia~100K1.06×
15Michigan~100K1.05×
16West Virginia~20K1.04×
17Washington~100K1.03×
18Kentucky~60K1.03×
19Texas~400K1.01×
20Ohio~100K1.00×
21Indiana~90K0.98×
22Oregon~50K0.98×
23Kansas~40K0.98×
24Florida~300K0.97×
25New York~300K0.96×
26Pennsylvania~200K0.95×
27Nevada~40K0.94×
28Maine~20K0.93×
29Illinois~100K0.92×
30Delaware~10K0.92×
31Montana~10K0.91×
32California~500K0.90×
33Hawaii~20K0.89×
34South Dakota~10K0.88×
35Vermont~7K0.88×
36Connecticut~40K0.86×
37New Jersey~100K0.85×
38Iowa~30K0.84×
39Rhode Island~10K0.84×
40North Dakota~8K0.84×
41Arizona~80K0.82×
42Massachusetts~80K0.82×
43Idaho~20K0.82×
44Wisconsin~60K0.81×
45Minnesota~60K0.80×
46Nebraska~20K0.80×
47Colorado~60K0.79×
48Alaska~8K0.77×
49Utah~30K0.73×
50New Hampshire~10K0.70×
Fig. 06

Affinity by region

Affinity by region — Tubi TV, United States
0.70×1.00×1.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tubi TV audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tubi TV audience
#·InterestCategoryAffinity×
01Elijah WoodMovies & TV14.98×
02Amy AdamsMovies & TV14.66×
03Julianne MooreMovies & TV12.99×
04Tidal (service)Music & Radio12.74×
05Jake GyllenhaalMovies & TV11.44×
06James MarsdenMovies & TV11.35×
07Rose ByrneMovies & TV10.05×
08VuduInternet & Social Media9.89×
09Tom HollandMovies & TV8.80×
10Comcast CableTechnology & Electronics7.50×
11Sling TVTechnology & Electronics6.49×
12Scarlett JohanssonMovies & TV6.04×
13Satellite televisionTechnology & Electronics5.49×
14Apple TVMovies & TV4.96×
15IPTVTechnology & Electronics4.67×
16Pay televisionMovies & TV4.63×
17DirecTVMovies & TV4.11×
18PeacemakerMovies & TV2.94×
19PeacockMovies & TV2.94×
20SupermanMovies & TV2.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tubi TV audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tubi TV audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.51×
Social Media UsageJOY1.43×
Price SensitivityPREMIUM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tubi TV audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.91×
Design AffinityPREMIUM0.97×
Healthy LifestyleBALANCE0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tubi TV have in United States?

Tubi TV has an estimated audience of 4,883,425 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tubi TV fans?

44.7% of Tubi TV fans are female, 55.3% are male, with an average age of 44.0 years.

03

Which brands do Tubi TV fans like most?

Tubi TV fans show strongest brand affinity for Comcast Cable (7.5×), Jake Gyllenhaal (11.44×), and Amy Adams (14.66×) over the country average.

04

Where do Tubi TV fans live in United States?

Tubi TV fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Tubi TV fans also like?

Beyond Tubi TV itself, the audience over-indexes on Jake Gyllenhaal (11.44×), Amy Adams (14.66×), Elijah Wood (14.98×), and DirecTV (4.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV / music streaming audiences in United States

See Tubi TV audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tubi TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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