Tubi TV Audience in United States

Tubi TV logo

Tubi TV has an estimated audience of 4,824,822 people in United States. 44.7% are female, 55.3% are male, average age 44.0. Top regions: California, Texas, Florida. Top brand affinities: Jake Gyllenhaal, Euphoria, DirecTV, Elijah Wood, Julianne Moore.

The average Tubi TV fan in United States is 44.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jake Gyllenhaal, Euphoria, DirecTV, with strongest over-indexing on Jake Gyllenhaal (11.44× the country average). Demographically, the Tubi TV audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

Demographics of Tubi TV fans

Demographic split for Tubi TV audience in United States
MetricValue
Female44.7%
Male55.3%
Average age44.0
Estimated audience size4,824,822

Audience persona

The typical Tubi TV fan in United States is more male, around 44.0 years old, with strong Quality Awareness tendencies and a notable affinity for Jake Gyllenhaal.

Top regions in United States

Top regions ranked by reach for Tubi TV in United States
RegionReachAffinity
California497,6750.94×
Texas443,0041.07×
Florida322,4600.99×
New York273,0261.01×
Georgia214,0291.44×
North Carolina177,5391.22×
Pennsylvania158,9820.98×
Illinois155,0990.96×
Ohio153,2681.03×
Michigan134,9641.07×
Virginia129,6331.1×
Tennessee113,5721.17×
New Jersey108,0600.88×
Washington102,4811.06×
Louisiana100,6311.62×
Maryland92,7171.12×
Alabama91,6061.36×
Indiana89,0091.01×
Missouri89,0061.14×
South Carolina86,3441.19×
Arizona82,2260.83×
Massachusetts79,9800.84×
Mississippi76,3721.92×
Kentucky62,7651.04×
Colorado61,9790.82×
Oklahoma60,3451.13×
Wisconsin59,2040.82×
Minnesota56,5580.82×
Arkansas55,9141.41×
Oregon55,5811×
Nevada44,2500.95×
Connecticut41,6890.86×
Kansas37,2200.98×
Iowa32,8740.83×
Utah31,7230.73×
New Mexico26,1271.08×
West Virginia22,1500.99×
Idaho19,5090.81×
Nebraska18,7850.78×
Hawaii17,9590.87×
Washington, District of Columbia16,7331.15×
Maine15,9400.92×
New Hampshire12,8160.67×
Rhode Island12,3810.81×
Delaware11,8170.89×
Montana11,5850.87×
South Dakota9,1960.82×
North Dakota7,7150.78×
Alaska7,2640.7×
Vermont7,0570.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tubi TV audience
BrandAffinityCategory
Jake Gyllenhaal11.44×Movies & TV
Euphoria2.47×Movies & TV
DirecTV4.11×Movies & TV
Elijah Wood14.98×Movies & TV
Julianne Moore12.99×Movies & TV
Amy Adams14.66×Movies & TV
Tom Holland8.8×Movies & TV
James Marsden11.35×Movies & TV
Vudu9.89×Internet & Social Media
Apple TV4.96×Movies & TV
Friends2.64×Movies & TV
Peacemaker2.94×Movies & TV
Superman2.09×Movies & TV
Rose Byrne10.05×Movies & TV
Sling TV6.49×Technology & Electronics
Scarlett Johansson6.04×Movies & TV
IPTV4.67×Technology & Electronics
Satellite television5.49×Technology & Electronics
Pay television4.63×Movies & TV
AT&T3.39×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tubi TV audience
TraitClusterScore
Quality AwarenessPREMIUM1.38
Need for SecurityCONSERVATISM1.19
Social Media UsageJOY1.07
ExtroversionTHRILL1.07
Convenience OrientationPREMIUM1.07
Urban LifestyleOPEN0.99

Worldwide distribution

Worldwide audience distribution share by country for Tubi TV
CountryShare
South Africa22.1%
Democratic Republic of the Congo14.2%
Angola6.6%

See Tubi TV audiences in other countries

More TV / music streaming audiences in United States

Frequently asked questions

How many fans does Tubi TV have in United States?

Tubi TV has an estimated audience of 4,824,822 people in United States, concentrated in California and Texas.

What is the gender split and age of Tubi TV fans?

44.7% of Tubi TV fans are female, 55.3% are male, with an average age of 44.0 years.

Which brands do Tubi TV fans like most?

Tubi TV fans show strongest brand affinity for Jake Gyllenhaal (11.44×), Euphoria (2.47×), and DirecTV (4.11×) over the country average.

Where do Tubi TV fans live in United States?

Tubi TV fans in United States are most concentrated in California (reach 497,675), Texas (reach 443,004), and Florida (reach 322,460). These three regions account for the largest share of the active audience.

What other brands do Tubi TV fans also like?

Beyond Tubi TV itself, the audience over-indexes on Euphoria (2.47×), DirecTV (4.11×), Elijah Wood (14.98×), and Julianne Moore (12.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tubi TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.