Rascasse Audience Intelligence

Scarlett Johansson Audience in United States

A data profile of the people who buy, follow and care about Scarlett Johansson in United States — modelled from more than twelve digital signal sources. Scarlett Johansson has an estimated audience of 13,979,173 people in United States.

#18among Actor Actress or TV Star in United States#84among Person in United States#168in Movies & TV

The average Scarlett Johansson fan in United States is 37.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Megan Fox, Blake Lively, Ryan Reynolds, with strongest over-indexing on Megan Fox (10.54× the country average).

Demographically, the Scarlett Johansson audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Scarlett Johansson fan in United States is more male, around 37.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Megan Fox.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scarlett Johansson profile in United States.

Audience size
14M
in United States
Gender
44.3%♀
55.7% male
Age
37.2
average years
Country rank
#2527
Person in United States
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Scarlett Johansson fans

44.3% are female, 55.7% are male, average age 37.2.

Fig. 02

Gender split

44.3%
Female
55.7%
Male
Demographic split for Scarlett Johansson audience in United States
MetricValue
Female44.3%
Male55.7%
Average age37.2
Estimated audience size13,979,173
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Scarlett Johansson audience in United States
Age bracketShare%
16-1923%
20-2921%
30-3921%
40-4919%
50+15%
Fig. 04

Worldwide distribution

26.5%

of the worldwide Scarlett Johansson audience comes from United States.

Worldwide audience distribution share by country for Scarlett Johansson
CountryShare
United States26.5%
India6.0%
Brazil5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scarlett Johansson audience in United States is strongest.

Fig. 05

Top regions by affinity

Scarlett Johansson fans by region: top regions in United States
#RegionReachAffinity×
01Utah~200K1.21×
02Idaho~90K1.13×
03Washington~300K1.09×
04Oregon~200K1.09×
05Arizona~300K1.07×
06Missouri~300K1.07×
07Colorado~300K1.07×
08Oklahoma~200K1.07×
09Connecticut~200K1.07×
10New Mexico~80K1.06×
11California~1.5M1.05×
12Illinois~500K1.04×
13Kentucky~200K1.04×
14Iowa~100K1.04×
15Nebraska~80K1.04×
16Montana~40K1.04×
17Tennessee~300K1.03×
18Minnesota~200K1.03×
19New Jersey~400K1.02×
20Wisconsin~200K1.02×
21Kansas~100K1.02×
22Alaska~30K1.02×
23Texas~1.5M1.01×
24New York~900K1.01×
25Ohio~500K1.01×
26Michigan~400K1.01×
27Indiana~300K1.01×
28New Hampshire~60K1.01×
29Pennsylvania~500K1.00×
30Nevada~100K1.00×
31Florida~1M0.99×
32Virginia~400K0.99×
33North Carolina~400K0.98×
34Massachusetts~300K0.98×
35Arkansas~100K0.98×
36Maine~50K0.97×
37South Dakota~30K0.97×
38North Dakota~30K0.97×
39Hawaii~60K0.96×
40West Virginia~70K0.95×
41Georgia~400K0.94×
42South Carolina~200K0.92×
43Alabama~200K0.92×
44Vermont~20K0.92×
45Maryland~200K0.91×
46Louisiana~200K0.90×
47Rhode Island~40K0.90×
48Mississippi~100K0.86×
49Delaware~40K0.84×
50Washington, District of Columbia~40K0.81×
Fig. 06

Affinity by region

Affinity by region — Scarlett Johansson, United States
0.81×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scarlett Johansson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scarlett Johansson audience
#·InterestCategoryAffinity×
01Captain Jack (band)Music & Radio20.80×
02Chloe SevignyMovies & TV13.52×
03Jena MaloneMovies & TV13.01×
04Blake LivelyMovies & TV12.25×
05Megan FoxMovies & TV10.54×
06Goosebumps (film)Movies & TV10.24×
07Ryan ReynoldsMovies & TV9.09×
08Morena BaccarinMovies & TV6.95×
09Jake GyllenhaalMovies & TV6.61×
10Josh BrolinMovies & TV6.39×
11Kat DenningsMovies & TV5.85×
12Jennifer LawrenceMovies & TV5.68×
13Margot RobbieMovies & TV5.61×
14Rachel McAdamsMovies & TV5.41×
15Anne HathawayMovies & TV4.61×
16Brittany SnowMovies & TV4.34×
17BeetlejuiceMovies & TV2.57×
18PeacemakerMovies & TV1.82×
19Harry PotterMovies & TV1.73×
20SupermanMovies & TV1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scarlett Johansson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scarlett Johansson audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.15×
PatriotismCONSERVATISM1.12×
ExtroversionTHRILL1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scarlett Johansson audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.90×
CreativityOPEN0.91×
Price SensitivityPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Scarlett Johansson have in United States?

Scarlett Johansson has an estimated audience of 13,979,173 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Scarlett Johansson fans?

44.3% of Scarlett Johansson fans are female, 55.7% are male, with an average age of 37.2 years.

03

Which brands do Scarlett Johansson fans like most?

Scarlett Johansson fans show strongest brand affinity for Megan Fox (10.54×), Blake Lively (12.25×), and Ryan Reynolds (9.09×) over the country average.

04

Where do Scarlett Johansson fans live in United States?

Scarlett Johansson fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Scarlett Johansson fans also like?

Beyond Scarlett Johansson itself, the audience over-indexes on Blake Lively (12.25×), Ryan Reynolds (9.09×), Margot Robbie (5.61×), and Jena Malone (13.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Scarlett Johansson audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Scarlett Johansson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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