Scarlett Johansson Audience in United States

Scarlett Johansson logo

Scarlett Johansson has an estimated audience of 15,114,929 people in United States. 44.3% are female, 55.7% are male, average age 37.2. Top regions: California, Texas, Florida. Top brand affinities: Blake Lively, Megan Fox, Ryan Reynolds, Superman, Margot Robbie.

The average Scarlett Johansson fan in United States is 37.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Blake Lively, Megan Fox, Ryan Reynolds, with strongest over-indexing on Blake Lively (12.25× the country average). Demographically, the Scarlett Johansson audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Scarlett Johansson fans

Demographic split for Scarlett Johansson audience in United States
MetricValue
Female44.3%
Male55.7%
Average age37.2
Estimated audience size15,114,929

Audience persona

The typical Scarlett Johansson fan in United States is more male, around 37.2 years old, with strong Extroversion tendencies and a notable affinity for Blake Lively.

Top regions in United States

Top regions ranked by reach for Scarlett Johansson in United States
RegionReachAffinity
California1,793,9651.08×
Texas1,375,5291.06×
Florida1,053,5051.03×
New York904,8131.07×
Illinois553,2361.1×
Pennsylvania520,4341.02×
Ohio484,4901.04×
North Carolina457,1561.01×
Georgia453,4490.97×
Michigan413,7161.05×
New Jersey407,0291.06×
Virginia378,8771.03×
Washington346,9371.14×
Arizona326,6721.06×
Tennessee320,8151.06×
Massachusetts311,3411.05×
Indiana290,3841.05×
Missouri259,7931.07×
Colorado259,0081.09×
Maryland237,7870.91×
Wisconsin233,3001.03×
Minnesota227,0621.05×
South Carolina208,7960.92×
Oregon190,9721.1×
Kentucky190,0651×
Alabama184,5110.87×
Oklahoma178,6071.06×
Louisiana173,9160.89×
Connecticut164,9821.09×
Utah163,0481.2×
Nevada148,6961.02×
Iowa129,8761.04×
Kansas120,5081.01×
Arkansas116,1160.93×
Mississippi101,4290.81×
Idaho83,8421.11×
Nebraska78,2591.03×
New Mexico76,9921.02×
West Virginia64,2710.91×
Hawaii63,4890.98×
New Hampshire58,2440.98×
Maine51,4460.95×
Rhode Island42,7980.89×
Montana40,8400.97×
Washington, District of Columbia38,8970.86×
Delaware33,1460.79×
South Dakota31,5880.9×
Alaska29,8810.92×
North Dakota28,6100.92×
Vermont22,9300.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Scarlett Johansson audience
BrandAffinityCategory
Blake Lively12.25×Movies & TV
Megan Fox10.54×Movies & TV
Ryan Reynolds9.09×Movies & TV
Superman1.67×Movies & TV
Margot Robbie5.61×Movies & TV
Jake Gyllenhaal6.61×Movies & TV
Jennifer Lawrence5.68×Movies & TV
Morena Baccarin6.95×Movies & TV
Beetlejuice2.57×Movies & TV
Jena Malone13.01×Movies & TV
Captain Jack (band)20.8×Music & Radio
Friends1.67×Movies & TV
Harry Potter1.73×Movies & TV
Anne Hathaway4.61×Movies & TV
Peacemaker1.82×Movies & TV
Rachel McAdams5.41×Movies & TV
Josh Brolin6.39×Movies & TV
Brittany Snow4.34×Movies & TV
Chloe Sevigny13.52×Movies & TV
Natalie Portman4.78×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Scarlett Johansson audience
TraitClusterScore
ExtroversionTHRILL1.56
LGBTQ+ IdentityOPEN1.38
Early Adopter MentalityPOWER1.35
Sports ActivityPOWER1.2
Luxury OrientationPREMIUM1.15
SustainabilityBALANCE1.13

Worldwide distribution

Worldwide audience distribution share by country for Scarlett Johansson
CountryShare
United States27.6%
India6.1%
Brazil5.7%

See Scarlett Johansson audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Scarlett Johansson have in United States?

Scarlett Johansson has an estimated audience of 15,114,929 people in United States, concentrated in California and Texas.

What is the gender split and age of Scarlett Johansson fans?

44.3% of Scarlett Johansson fans are female, 55.7% are male, with an average age of 37.2 years.

Which brands do Scarlett Johansson fans like most?

Scarlett Johansson fans show strongest brand affinity for Blake Lively (12.25×), Megan Fox (10.54×), and Ryan Reynolds (9.09×) over the country average.

Where do Scarlett Johansson fans live in United States?

Scarlett Johansson fans in United States are most concentrated in California (reach 1,793,965), Texas (reach 1,375,529), and Florida (reach 1,053,505). These three regions account for the largest share of the active audience.

What other brands do Scarlett Johansson fans also like?

Beyond Scarlett Johansson itself, the audience over-indexes on Megan Fox (10.54×), Ryan Reynolds (9.09×), Superman (1.67×), and Margot Robbie (5.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Scarlett Johansson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.