Rascasse Audience Intelligence

HBO Audience in United States

A data profile of the people who buy, follow and care about HBO in United States — modelled from more than twelve digital signal sources. HBO has an estimated audience of 46,898,985 people in United States.

#1among Pay TV in United States#8among TV Channel in United States#37in Movies & TV

The average HBO fan in United States is 39.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Superman, Peacemaker, Sydney Sweeney, with strongest over-indexing on Superman (1.55× the country average).

Demographically, the HBO audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Pet Ownership, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical HBO fan in United States is balanced, around 39.3 years old, with strong Pet Ownership tendencies and a notable affinity for Superman.

Category: Movies & TV · Type: TV Channel · Subtype: Pay TV

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the HBO profile in United States.

Audience size
46.9M
in United States
Gender
51.1%♀
48.9% male
Age
39.3
average years
Country rank
#449
TV Channel in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of HBO

51.1% are female, 48.9% are male, average age 39.3.

Fig. 02

Gender split

51.1%
Female
48.9%
Male
Demographic split for HBO audience in United States
MetricValue
Female51.1%
Male48.9%
Average age39.3
Estimated audience size46,898,985
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the HBO audience in United States
Age bracketShare%
16-1918%
20-2921%
30-3921%
40-4920%
50+20%
Fig. 04

Worldwide distribution

67.1%

of the worldwide HBO audience comes from United States.

Worldwide audience distribution share by country for HBO
CountryShare
United States67.1%
Spain2.9%
Brazil2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the HBO audience in United States is strongest.

Fig. 05

Top regions by affinity

HBO fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~100K1.79×
02Washington, District of Columbia~200K1.52×
03Oregon~800K1.47×
04Maine~200K1.45×
05Massachusetts~1M1.35×
06Colorado~1M1.35×
07Rhode Island~200K1.32×
08New York~3.5M1.31×
09Alaska~100K1.31×
10Washington~1M1.26×
11California~6.5M1.25×
12Montana~200K1.21×
13Utah~500K1.15×
14Connecticut~500K1.11×
15Arizona~1M1.08×
16New Hampshire~200K1.08×
17Illinois~1.5M1.05×
18Hawaii~200K1.04×
19Minnesota~700K1.03×
20New Mexico~200K1.02×
21Idaho~200K0.97×
22Texas~4M0.95×
23Virginia~1M0.95×
24New Jersey~1M0.92×
25Missouri~700K0.92×
26Kansas~300K0.92×
27Maryland~700K0.91×
28Oklahoma~500K0.90×
29Pennsylvania~1.5M0.89×
30Wisconsin~600K0.88×
31North Dakota~80K0.87×
32Kentucky~500K0.86×
33Michigan~1M0.85×
34Florida~2.5M0.84×
35North Carolina~1M0.84×
36Ohio~1M0.83×
37Nevada~400K0.83×
38Arkansas~300K0.83×
39Tennessee~800K0.82×
40Nebraska~200K0.82×
41Indiana~700K0.80×
42Louisiana~500K0.80×
43Georgia~1M0.79×
44Iowa~300K0.78×
45West Virginia~200K0.78×
46Alabama~500K0.73×
47Delaware~90K0.73×
48South Dakota~80K0.72×
49South Carolina~500K0.71×
50Mississippi~200K0.63×
Fig. 06

Affinity by region

Affinity by region — HBO, United States
0.63×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the HBO audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for HBO audience
#·InterestCategoryAffinity×
01Matthew RhysMovies & TV5.07×
02Ana de ArmasMovies & TV2.55×
03The White LotusMovies & TV2.17×
04Google NewsNews2.04×
05Nancy MacePolitics & Society1.93×
06Sydney SweeneyMovies & TV1.92×
07HBO MAXMovies & TV1.92×
08SuccessionMovies & TV1.92×
09Game of ThronesMovies & TV1.91×
10Savannah GuthrieMovies & TV1.90×
11Internet celebrityInternet & Social Media1.85×
12PeacemakerMovies & TV1.81×
13LabCorpHealth1.80×
14Stranger ThingsMovies & TV1.70×
15CaseyMusic & Radio1.69×
16Scooby-DooMovies & TV1.67×
17Google DriveTechnology & Electronics1.56×
18SupermanMovies & TV1.55×
19Walt Disney WorldTravel & Leisure1.52×
20Animal Liberation OrchestraMusic & Radio1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the HBO audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by HBO audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.18×
Early Adopter MentalityPOWER1.13×
Need for SecurityCONSERVATISM1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by HBO audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.84×
Community OrientationOPEN0.88×
Risk AppetiteTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does HBO have in United States?

HBO has an estimated audience of 46,898,985 people in United States, concentrated in California and Texas.

02

What is the gender split and age of HBO fans?

51.1% of HBO fans are female, 48.9% are male, with an average age of 39.3 years.

03

Which brands do HBO fans like most?

HBO fans show strongest brand affinity for Superman (1.55×), Peacemaker (1.81×), and Sydney Sweeney (1.92×) over the country average.

04

Where do HBO fans live in United States?

HBO fans in United States are most concentrated in California (reach ~6.5M), Texas (reach ~4M), and New York (reach ~3.5M). These three regions account for the largest share of the active audience.

05

What other brands do HBO fans also like?

Beyond HBO itself, the audience over-indexes on Peacemaker (1.81×), Sydney Sweeney (1.92×), HBO MAX (1.92×), and Nancy Mace (1.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pay TV audiences in United States

See HBO audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for HBO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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