HBO Audience in United States

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HBO has an estimated audience of 46,750,023 people in United States. 51.1% are female, 48.9% are male, average age 39.3. Top regions: California, Texas, New York. Top brand affinities: Euphoria, Superman, Peacemaker, Sydney Sweeney, The White Lotus.

The average HBO fan in United States is 39.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Euphoria, Superman, Peacemaker, with strongest over-indexing on Euphoria (2.44× the country average). Demographically, the HBO audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel · Subtype: Pay TV

Demographics of HBO fans

Demographic split for HBO audience in United States
MetricValue
Female51.1%
Male48.9%
Average age39.3
Estimated audience size46,750,023

Audience persona

The typical HBO fan in United States is balanced, around 39.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Euphoria.

Top regions in United States

Top regions ranked by reach for HBO in United States
RegionReachAffinity
California7,008,0671.36×
Texas3,879,8050.97×
New York3,745,3401.43×
Florida2,757,2290.87×
Illinois1,749,1121.12×
Pennsylvania1,421,2220.9×
Massachusetts1,330,0611.44×
Washington1,253,4161.34×
North Carolina1,249,7620.89×
Ohio1,188,7130.83×
Georgia1,183,8780.82×
New Jersey1,140,1940.96×
Virginia1,113,8880.98×
Michigan1,090,9130.89×
Arizona1,044,8451.09×
Colorado1,042,6781.42×
Oregon813,0401.52×
Tennessee779,2100.83×
Maryland739,0890.92×
Minnesota716,5891.07×
Indiana692,6440.81×
Missouri679,2470.9×
Wisconsin625,4290.89×
Connecticut537,3301.15×
South Carolina510,5950.73×
Utah491,2051.17×
Kentucky489,2870.83×
Alabama468,3300.72×
Louisiana463,9230.77×
Oklahoma443,4310.85×
Nevada367,7280.81×
Kansas318,0310.86×
Arkansas308,7700.8×
Iowa288,0930.75×
Washington, District of Columbia231,7441.65×
Maine231,4491.38×
Mississippi230,7930.6×
New Mexico227,3930.97×
Idaho218,8760.93×
Hawaii214,6981.07×
New Hampshire193,2861.05×
Rhode Island187,2491.26×
Nebraska172,7260.74×
West Virginia159,7140.73×
Montana149,0111.15×
Vermont142,7731.74×
Alaska120,3781.2×
Delaware88,2290.68×
North Dakota72,2670.75×
South Dakota68,4070.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for HBO audience
BrandAffinityCategory
Euphoria2.44×Movies & TV
Superman1.55×Movies & TV
Peacemaker1.81×Movies & TV
Sydney Sweeney1.92×Movies & TV
The White Lotus2.17×Movies & TV
HBO MAX1.92×Movies & TV
Google Drive1.56×Technology & Electronics
Ana de Armas2.55×Movies & TV
Succession1.92×Movies & TV
Google News2.04×News
Game of Thrones1.91×Movies & TV
Walt Disney World1.52×Travel & Leisure
Casey1.69×Music & Radio
Stranger Things1.7×Movies & TV
Matthew Rhys5.07×Movies & TV
Scooby-Doo1.67×Movies & TV
True Detective2.15×Movies & TV
Savannah Guthrie1.9×Movies & TV
LabCorp1.8×Health
Warriors (novel series)1.78×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by HBO audience
TraitClusterScore
Luxury OrientationPREMIUM2.34
Risk AppetiteTHRILL2.15
ExtroversionTHRILL1.38
Early Adopter MentalityPOWER1.14
Social Media UsageJOY1.12
SustainabilityBALANCE1.06

Worldwide distribution

Worldwide audience distribution share by country for HBO
CountryShare
United States67.4%
Spain2.9%
Brazil2.3%

See HBO audiences in other countries

More Pay TV audiences in United States

Frequently asked questions

How many fans does HBO have in United States?

HBO has an estimated audience of 46,750,023 people in United States, concentrated in California and Texas.

What is the gender split and age of HBO fans?

51.1% of HBO fans are female, 48.9% are male, with an average age of 39.3 years.

Which brands do HBO fans like most?

HBO fans show strongest brand affinity for Euphoria (2.44×), Superman (1.55×), and Peacemaker (1.81×) over the country average.

Where do HBO fans live in United States?

HBO fans in United States are most concentrated in California (reach 7,008,067), Texas (reach 3,879,805), and New York (reach 3,745,340). These three regions account for the largest share of the active audience.

What other brands do HBO fans also like?

Beyond HBO itself, the audience over-indexes on Superman (1.55×), Peacemaker (1.81×), Sydney Sweeney (1.92×), and The White Lotus (2.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for HBO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.