A data profile of the people who buy, follow and care about HBO MAX in Brazil — modelled from more than twelve digital signal sources. HBO MAX has an estimated audience of 12,498,260 people in Brazil.
HBO MAX has an estimated audience of 12,498,260 people in Brazil. 54.1% are female, 45.9% are male, average age 39.0. Top brand affinities: Harry Potter, Stranger Things, Anime movies, Millie Bobby Brown, The Big Bang Theory.
Top brand affinities include Harry Potter, Stranger Things, Anime movies, with strongest over-indexing on Harry Potter (1.71× the country average).
Demographically, the HBO MAX audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Early Adopter Mentality, Family Orientation.
The typical HBO MAX fan in Brazil is balanced, around 39.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Harry Potter.
The key figures that characterise the HBO MAX profile in Brazil.
54.1% are female, 45.9% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 39.0 |
| Estimated audience size | 12,498,260 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 21% |
of the worldwide HBO MAX audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 39.2% |
| Brazil | 11.7% |
| Poland | 5.4% |
The strongest cross-interests of the HBO MAX audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | HBO | Movies & TV | 3.23× | ||
| 02 | Henry Cavill | Movies & TV | 2.09× | ||
| 03 | Comedy club | Movies & TV | 2.02× | ||
| 04 | Millie Bobby Brown | Movies & TV | 1.98× | ||
| 05 | Keanu Reeves | Movies & TV | 1.89× | ||
| 06 | Nintendo Switch | Games | 1.86× | ||
| 07 | Adam Sandler | Movies & TV | 1.79× | ||
| 08 | The Big Bang Theory | Movies & TV | 1.76× | ||
| 09 | Leonardo DiCaprio | Movies & TV | 1.73× | ||
| 10 | Tom Cruise | Movies & TV | 1.72× | ||
| 11 | Harry Potter | Movies & TV | 1.71× | ||
| 12 | Breaking Bad | Movies & TV | 1.71× | ||
| 13 | Peaky Blinders (TV series) | Movies & TV | 1.70× | ||
| 14 | Film festival | Movies & TV | 1.69× | ||
| 15 | Beetlejuice | Movies & TV | 1.68× | ||
| 16 | Al Pacino | Movies & TV | 1.66× | ||
| 17 | Michael B. Jordan | Movies & TV | 1.58× | ||
| 18 | Anime movies | Movies & TV | 1.55× | ||
| 19 | Stranger Things | Movies & TV | 1.54× | ||
| 20 | Fandom | Literature | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.33× | |
| Family Orientation | CONSERVATISM | 1.19× | |
| Individualism | JOY | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.80× | |
| Luxury Orientation | PREMIUM | 0.81× | |
| Quality Awareness | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for HBO MAX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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