HBO MAX Audience in Brazil
HBO MAX has an estimated audience of 11,136,752 people in Brazil. 56.5% are female, 43.5% are male, average age 39.0. Top brand affinities: Harry Potter, Polo Ralph Lauren, Sport Club Corinthians Paulista, Neymar, Nature.
Top brand affinities include Harry Potter, Polo Ralph Lauren, Sport Club Corinthians Paulista, with strongest over-indexing on Harry Potter (1.77× the country average). Demographically, the HBO MAX audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Mindfulness, Need for Security.
Category: Movies & TV · Type: TV Channel · Subtype: TV / music streaming
Demographics of HBO MAX fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 39.0 |
| Estimated audience size | 11,136,752 |
Audience persona
The typical HBO MAX fan in Brazil is more female, around 39.0 years old, with strong Mindfulness tendencies and a notable affinity for Harry Potter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 1.77× | Movies & TV |
| Polo Ralph Lauren | 14.48× | Fashion & Accessoires |
| Sport Club Corinthians Paulista | 1.52× | Sports |
| Neymar | 1.7× | Sports |
| Nature | 1.66× | Home & Garden |
| Batman | 1.82× | Movies & TV |
| UEFA Champions League | 1.74× | Sports |
| Smart device | 4.42× | Technology & Electronics |
| Mixed martial arts | 3.03× | Sports |
| TikTok | 1.67× | Internet & Social Media |
| Sport Club do Recife | 1.94× | Sports |
| Sephora | 2.11× | Shopping |
| Telegram | 1.99× | Internet & Social Media |
| Electrolux | 1.95× | Home & Garden |
| 1.57× | Technology & Electronics | |
| Steam | 2.33× | Games |
| Skin care | 1.86× | Beauty & Wellness |
| Localiza | 1.8× | Cars & Mobility |
| Vivo (telecommunications) | 1.76× | Technology & Electronics |
| Drama movies | 1.63× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.51 |
| Need for Security | CONSERVATISM | 1.38 |
| Family Orientation | CONSERVATISM | 1.34 |
| Urban Lifestyle | OPEN | 1.27 |
| Social Media Usage | JOY | 1.27 |
| Creativity | OPEN | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.6% |
| Brazil | 11.7% |
| Poland | 5.8% |
See HBO MAX audiences in other countries
More TV / music streaming audiences in Brazil
- Netflix (19,414,011)
- Spotify (16,974,303)
- YouTube Music (7,283,152)
- Deezer (4,306,243)
- Apple TV (3,984,455)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for HBO MAX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.