A data profile of the people who buy, follow and care about HBO MAX in France — modelled from more than twelve digital signal sources. HBO MAX has an estimated audience of 2,466,382 people in France.
The average HBO MAX fan in France is 38.2 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include Snapped, Amanda Seyfried, Isabelle Huppert, with strongest over-indexing on Snapped (4.2× the country average).
Demographically, the HBO MAX audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical HBO MAX fan in France is balanced, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for Snapped.
The key figures that characterise the HBO MAX profile in France.
50.2% are female, 49.8% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 38.2 |
| Estimated audience size | 2,466,382 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 19% |
of the worldwide HBO MAX audience comes from France.
| Country | Share |
|---|---|
| United States | 39.2% |
| Brazil | 11.7% |
| Poland | 5.4% |
Where the HBO MAX audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~600K | 1.62× | |
| 02 | Provence-Alpes-Côte d'Azur | ~200K | 1.22× | |
| 03 | Auvergne-Rhône-Alpes | ~300K | 1.08× | |
| 04 | Occitanie | ~200K | 1.07× | |
| 05 | Grand Est | ~200K | 1.00× | |
| 06 | Normandy | ~100K | 0.99× | |
| 07 | Nouvelle-Aquitaine | ~200K | 0.96× | |
| 08 | Hauts-de-France | ~200K | 0.92× | |
| 09 | Brittany | ~90K | 0.92× | |
| 10 | Centre-Val de Loire | ~60K | 0.86× | |
| 11 | Pays de la Loire | ~90K | 0.84× | |
| 12 | Corsica | ~8K | 0.81× | |
| 13 | Bourgogne-Franche-Comté | ~60K | 0.79× |
The strongest cross-interests of the HBO MAX audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | House of Cards (U.S. TV series) | Movies & TV | 6.60× | ||
| 02 | Amanda Seyfried | Movies & TV | 5.56× | ||
| 03 | Isabelle Huppert | Movies & TV | 5.09× | ||
| 04 | Snapped | Movies & TV | 4.20× | ||
| 05 | Breaking Bad | Movies & TV | 3.93× | ||
| 06 | Zoom! | Business & Career | 3.52× | ||
| 07 | Permanent residency | Business & Career | 3.00× | ||
| 08 | Tinder | Internet & Social Media | 3.00× | ||
| 09 | Kitchen garden | Home & Garden | 3.00× | ||
| 10 | Fiberglass | Technology & Electronics | 3.00× | ||
| 11 | Improvisation | Music & Radio | 3.00× | ||
| 12 | True Detective | Movies & TV | 2.90× | ||
| 13 | Bruce Willis | Movies & TV | 2.65× | ||
| 14 | Jim Carrey | Movies & TV | 2.54× | ||
| 15 | Game of Thrones | Movies & TV | 2.36× | ||
| 16 | Margot Robbie | Movies & TV | 2.24× | ||
| 17 | Musical theatre | Movies & TV | 1.95× | ||
| 18 | Superman | Movies & TV | 1.89× | ||
| 19 | Take-out | Food & Beverages | 1.63× | ||
| 20 | Batman | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Community Orientation | OPEN | 1.64× | |
| Indulgence | JOY | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.76× | |
| Quality Awareness | PREMIUM | 0.89× | |
| Creativity | OPEN | 0.94× |
HBO MAX has an estimated audience of 2,466,382 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
50.2% of HBO MAX fans are female, 49.8% are male, with an average age of 38.2 years.
HBO MAX fans show strongest brand affinity for Snapped (4.2×), Amanda Seyfried (5.56×), and Isabelle Huppert (5.09×) over the country average.
HBO MAX fans in France are most concentrated in Île-de-France (reach ~600K), Auvergne-Rhône-Alpes (reach ~300K), and Occitanie (reach ~200K). These three regions account for the largest share of the active audience.
Beyond HBO MAX itself, the audience over-indexes on Amanda Seyfried (5.56×), Isabelle Huppert (5.09×), Game of Thrones (2.36×), and Superman (1.89×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for HBO MAX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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