HBO MAX Audience in Mexico
HBO MAX has an estimated audience of 5,299,067 people in Mexico. 48.3% are female, 51.7% are male, average age 34.3. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Mobile game.
The average HBO MAX fan in Mexico is 34.3 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (285.95× the country average). Demographically, the HBO MAX audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel · Subtype: TV / music streaming
Audience demographics of HBO MAX
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 34.3 |
| Estimated audience size | 5,299,067 |
Audience persona
The typical HBO MAX fan in Mexico is balanced, around 34.3 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
HBO MAX fans by region: top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | ~900K | 1.24× |
| Distrito Federal | ~800K | 1.15× |
| Jalisco | ~400K | 1.06× |
| Veracruz (state) | ~400K | 1.14× |
| Puebla | ~300K | 1.13× |
| Guanajuato | ~300K | 1× |
| Baja California | ~200K | 1.09× |
| Michoacan de Ocampo | ~200K | 1.06× |
| Chihuahua | ~200K | 1.02× |
| Chiapas | ~200K | 1.1× |
| Coahuila de Zaragoza | ~100K | 0.9× |
| Oaxaca | ~100K | 0.92× |
| Guerrero | ~100K | 1× |
| Hidalgo | ~100K | 1.03× |
| Yucatan | ~100K | 1.15× |
| Sinaloa | ~100K | 0.81× |
| Morelos | ~90K | 1.03× |
| Durango | ~70K | 0.9× |
| Aguascalientes | ~60K | 0.88× |
| Tlaxcala | ~60K | 0.97× |
| Zacatecas | ~60K | 0.86× |
| Nayarit | ~40K | 0.85× |
| Baja California Sur | ~40K | 0.99× |
| Campeche | ~40K | 1× |
| Colima | ~30K | 0.76× |
Top brand affinities of HBO MAX fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 285.95× | Shopping |
| Costa Rica | 499.45× | Travel & Leisure |
| Game consoles | 177.39× | Technology & Electronics |
| Catholic Church | 122.34× | Politics & Society |
| Mobile game | 76.55× | Games |
| Sarcasm | 82.29× | Politics & Society |
| Travel agency | 79.28× | Travel & Leisure |
| Exfoliation (cosmetology) | 168.69× | Beauty & Wellness |
| Banana | 59.9× | Food & Beverages |
| Valentine's Day | 111.54× | Kids & Family |
| El País | 62.76× | News |
| Broadcasting of sports events | 82.2× | Movies & TV |
| Dentistry | 53.24× | Business & Career |
| Love & Sex | 60.19× | Kids & Family |
| Daily Horoscope | 500.84× | Internet & Social Media |
| Freeware | 31.33× | Technology & Electronics |
| Pilsner | 54.9× | Food & Beverages |
| Sexology | 37.8× | Kids & Family |
| Multi-level marketing | 46.3× | Business & Career |
| Orange (fruit) | 51.79× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 25.24 |
| Travelling | THRILL | 20.55 |
| Urban Lifestyle | OPEN | 3.79 |
| Risk Appetite | THRILL | 2.57 |
| Mindfulness | BALANCE | 1.61 |
| Design Affinity | PREMIUM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.4% |
| Brazil | 11.7% |
| Poland | 5.9% |
See HBO MAX audiences in other countries
More TV / music streaming audiences in Mexico
- Spotify (11,706,196)
- Netflix (8,214,149)
- YouTube Music (4,691,353)
- ANIMEFLV (4,392,120)
- Apple Music (3,320,975)
Frequently asked questions
How many fans does HBO MAX have in Mexico?
HBO MAX has an estimated audience of 5,299,067 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of HBO MAX fans?
48.3% of HBO MAX fans are female, 51.7% are male, with an average age of 34.3 years.
Which brands do HBO MAX fans like most?
HBO MAX fans show strongest brand affinity for Shopping and fashion (285.95×), Costa Rica (499.45×), and Game consoles (177.39×) over the country average.
Where do HBO MAX fans live in Mexico?
HBO MAX fans in Mexico are most concentrated in State of Mexico (reach ~900K), Distrito Federal (reach ~800K), and Jalisco (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do HBO MAX fans also like?
Beyond HBO MAX itself, the audience over-indexes on Costa Rica (499.45×), Game consoles (177.39×), Catholic Church (122.34×), and Mobile game (76.55×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for HBO MAX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.