HBO MAX Audience in Mexico
HBO MAX has an estimated audience of 5,242,281 people in Mexico. 49.9% are female, 50.1% are male, average age 33.8. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Pedro Pascal, Catholic Church, MSN, Banana, Game consoles.
The average HBO MAX fan in Mexico is 33.8 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Pedro Pascal, Catholic Church, MSN, with strongest over-indexing on Pedro Pascal (2.89× the country average). Demographically, the HBO MAX audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as Spirituality, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel · Subtype: TV / music streaming
Demographics of HBO MAX fans
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 33.8 |
| Estimated audience size | 5,242,281 |
Audience persona
The typical HBO MAX fan in Mexico is balanced, around 33.8 years old, with strong Spirituality tendencies and a notable affinity for Pedro Pascal.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 889,218 | 1.24× |
| Distrito Federal | 790,204 | 1.15× |
| Jalisco | 409,703 | 1.06× |
| Veracruz (state) | 351,718 | 1.14× |
| Puebla | 313,735 | 1.13× |
| Guanajuato | 248,454 | 1× |
| Baja California | 237,234 | 1.09× |
| Michoacan de Ocampo | 191,898 | 1.06× |
| Chihuahua | 185,986 | 1.02× |
| Chiapas | 173,696 | 1.1× |
| Coahuila de Zaragoza | 141,483 | 0.9× |
| Oaxaca | 132,759 | 0.91× |
| Guerrero | 132,645 | 1× |
| Hidalgo | 131,255 | 1.03× |
| Yucatan | 125,049 | 1.15× |
| Sinaloa | 112,618 | 0.81× |
| Morelos | 93,375 | 1.03× |
| Durango | 64,897 | 0.89× |
| Aguascalientes | 58,661 | 0.88× |
| Tlaxcala | 58,124 | 0.97× |
| Zacatecas | 56,752 | 0.85× |
| Nayarit | 42,691 | 0.84× |
| Baja California Sur | 41,584 | 0.99× |
| Campeche | 39,868 | 1× |
| Colima | 25,376 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pedro Pascal | 2.89× | Movies & TV |
| Catholic Church | 2.36× | Politics & Society |
| MSN | 2.45× | News |
| Banana | 2.31× | Food & Beverages |
| Game consoles | 1.92× | Technology & Electronics |
| Sarcasm | 2.4× | Politics & Society |
| Travel agency | 2.39× | Travel & Leisure |
| El País | 2.37× | News |
| Radio | 1.59× | Technology & Electronics |
| Broadcasting of sports events | 2.93× | Movies & TV |
| Wattpad | 2.4× | Internet & Social Media |
| Dentistry | 2.13× | Business & Career |
| Freeware | 2.04× | Technology & Electronics |
| Pilsner | 3.55× | Food & Beverages |
| Bruce Willis | 2.13× | Movies & TV |
| Sexology | 2.31× | Kids & Family |
| Multi-level marketing | 2.93× | Business & Career |
| High school | 2.48× | Business & Career |
| Papaya | 2.45× | Food & Beverages |
| Breastfeeding | 2.26× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.35 |
| Price Sensitivity | PREMIUM | 1.32 |
| Design Affinity | PREMIUM | 1.29 |
| Risk Appetite | THRILL | 1.27 |
| Travelling | THRILL | 1.23 |
| Urban Lifestyle | OPEN | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.6% |
| Brazil | 11.7% |
| Poland | 5.8% |
See HBO MAX audiences in other countries
More TV / music streaming audiences in Mexico
- Spotify (11,706,196)
- Netflix (8,214,149)
- YouTube Music (4,691,353)
- ANIMEFLV (4,392,120)
- Apple Music (3,320,975)
Frequently asked questions
How many fans does HBO MAX have in Mexico?
HBO MAX has an estimated audience of 5,242,281 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of HBO MAX fans?
49.9% of HBO MAX fans are female, 50.1% are male, with an average age of 33.8 years.
Which brands do HBO MAX fans like most?
HBO MAX fans show strongest brand affinity for Pedro Pascal (2.89×), Catholic Church (2.36×), and MSN (2.45×) over the country average.
Where do HBO MAX fans live in Mexico?
HBO MAX fans in Mexico are most concentrated in State of Mexico (reach 889,218), Distrito Federal (reach 790,204), and Jalisco (reach 409,703). These three regions account for the largest share of the active audience.
What other brands do HBO MAX fans also like?
Beyond HBO MAX itself, the audience over-indexes on Catholic Church (2.36×), MSN (2.45×), Banana (2.31×), and Game consoles (1.92×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for HBO MAX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.