ARD Mediathek Audience in Germany
ARD Mediathek has an estimated audience of 7,212,360 people in Germany. 44.9% are female, 55.1% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stradivarius, Loincloth, Israel, KLIX (AM), Home Delivery.
The average ARD Mediathek fan in Germany is 38.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stradivarius, Loincloth, Israel, with strongest over-indexing on Stradivarius (1.85× the country average). Demographically, the ARD Mediathek audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel · Subtype: TV / music streaming
Demographics of ARD Mediathek fans
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 38.5 |
| Estimated audience size | 7,212,360 |
Audience persona
The typical ARD Mediathek fan in Germany is more male, around 38.5 years old, with strong Indulgence tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,505,929 | 0.95× |
| Bayern | 1,269,781 | 1.1× |
| Baden-Württemberg | 1,126,746 | 1.14× |
| Niedersachsen | 794,805 | 1.13× |
| Hessen | 524,585 | 0.95× |
| Sachsen | 380,090 | 1.07× |
| Rheinland-Pfalz | 376,216 | 1.04× |
| Berlin | 319,385 | 0.99× |
| Schleswig-Holstein | 310,682 | 1.2× |
| Brandenburg | 229,661 | 1.03× |
| Thüringen | 201,694 | 1.1× |
| Sachsen-Anhalt | 172,865 | 0.93× |
| Hamburg | 146,519 | 0.9× |
| Mecklenburg-Vorpommern | 88,204 | 0.64× |
| Saarland | 79,881 | 0.9× |
| Bremen | 56,753 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.85× | Shopping |
| Loincloth | 3.11× | Fashion & Accessoires |
| Israel | 1.55× | Travel & Leisure |
| KLIX (AM) | 1.65× | Music & Radio |
| Home Delivery | 1.77× | Food & Beverages |
| Keeper (password manager) | 2.36× | Technology & Electronics |
| Esra Erol | 2.48× | Movies & TV |
| Zagreb | 1.76× | Travel & Leisure |
| Moroccan riad | 2.47× | Politics & Society |
| Chalkidiki | 1.72× | Travel & Leisure |
| Jaguar F-Pace | 2.6× | Cars & Mobility |
| Volvo V60 | 1.91× | Cars & Mobility |
| Theocracy | 4.03× | Music & Radio |
| Figure painting (hobby) | 1.58× | Arts & Culture |
| Coworking | 1.53× | Business & Career |
| Jason Clarke (actor) | 1.78× | Movies & TV |
| Pantsuit | 2.44× | Fashion & Accessoires |
| The Equalizer | 1.78× | Movies & TV |
| Competitive dance | 1.97× | Sports |
| Phil Campbell (musician) | 1.78× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.21 |
| Early Adopter Mentality | POWER | 1.04 |
| Patriotism | CONSERVATISM | 1.03 |
| Need for Security | CONSERVATISM | 1.02 |
| Family Orientation | CONSERVATISM | 1.01 |
| Sports Activity | POWER | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 89.9% |
| Austria | 2.4% |
| Switzerland | 2.0% |
See ARD Mediathek audiences in other countries
More TV / music streaming audiences in Germany
- Spotify (18,097,341)
- Netflix (9,224,186)
- ZDF Mediathek (6,481,917)
- Amazon Instant Video (4,928,582)
- YouTube Music (4,650,674)
Frequently asked questions
How many fans does ARD Mediathek have in Germany?
ARD Mediathek has an estimated audience of 7,212,360 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of ARD Mediathek fans?
44.9% of ARD Mediathek fans are female, 55.1% are male, with an average age of 38.5 years.
Which brands do ARD Mediathek fans like most?
ARD Mediathek fans show strongest brand affinity for Stradivarius (1.85×), Loincloth (3.11×), and Israel (1.55×) over the country average.
Where do ARD Mediathek fans live in Germany?
ARD Mediathek fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,505,929), Bayern (reach 1,269,781), and Baden-Württemberg (reach 1,126,746). These three regions account for the largest share of the active audience.
What other brands do ARD Mediathek fans also like?
Beyond ARD Mediathek itself, the audience over-indexes on Loincloth (3.11×), Israel (1.55×), KLIX (AM) (1.65×), and Home Delivery (1.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for ARD Mediathek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.