Rascasse Audience Intelligence

Focus Audience in Germany

A data profile of the people who buy, follow and care about Focus in Germany — modelled from more than twelve digital signal sources. Focus has an estimated audience of 6,993,570 people in Germany.

#3among Newspaper in Germany#27among Website / Newspaper / Magazine in Germany#8in News

Focus fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Die Welt.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Die Welt, Spiegel Online, Bild, with strongest over-indexing on Die Welt (9.03× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Focus fan in Germany shows strong Spirituality tendencies and a notable affinity for Die Welt.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Focus profile in Germany.

Audience size
7M
in Germany
Country rank
#649
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Focus

Fig. 02

Gender split

Demographic split for Focus audience in Germany
MetricValue
Estimated audience size6,993,570
Fig. 04

Worldwide distribution

53.3%

of the worldwide Focus audience comes from Germany.

Worldwide audience distribution share by country for Focus
CountryShare
Germany53.3%
United States25.3%
India2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Focus audience in Germany is strongest.

Fig. 05

Top regions by affinity

Focus fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~1M1.24×
02Sachsen~400K1.23×
03Bayern~1.5M1.20×
04Thüringen~200K1.11×
05Saarland~90K1.09×
06Rheinland-Pfalz~400K1.08×
07Sachsen-Anhalt~200K1.05×
08Brandenburg~200K1.04×
09Nordrhein-Westfalen~1.5M1.03×
10Mecklenburg-Vorpommern~100K1.00×
11Niedersachsen~600K0.97×
12Hessen~500K0.95×
13Schleswig-Holstein~200K0.92×
14Hamburg~100K0.72×
15Bremen~40K0.69×
16Berlin~200K0.68×
Fig. 06

Affinity by region

Affinity by region — Focus, Germany
0.68×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Focus audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Focus audience
#·InterestCategoryAffinity×
01Die WeltNews9.03×
02Sahra WagenknechtPolitics & Society8.01×
03Süddeutsche ZeitungNews7.98×
04Die ZeitNews7.88×
05Berliner ZeitungNews7.51×
06Spiegel OnlineNews6.39×
07HandelsblattBusiness & Career6.26×
08Der SpiegelNews5.94×
09Frankfurter Allgemeine ZeitungNews5.72×
10Junge FreiheitNews5.01×
11GMX MailInternet & Social Media4.12×
12Der TagesspiegelNews4.03×
13BildNews3.30×
14ADACCars & Mobility3.20×
15TagesschauMovies & TV3.10×
16CommerzbankBusiness & Career2.67×
17Burger KingFood & Beverages2.63×
18AldiShopping2.22×
19WhatsAppInternet & Social Media2.21×
20REWEShopping2.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Focus audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Focus audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.42×
PatriotismCONSERVATISM2.29×
MindfulnessBALANCE2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Focus audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL1.05×
Luxury OrientationPREMIUM1.09×
Sports ActivityPOWER1.21×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in Germany

See Focus audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Focus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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