Der Spiegel Audience in Germany
Der Spiegel has an estimated audience of 6,989,094 people in Germany. 51.8% are female, 48.2% are male, average age 38.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: News magazine, Der Tagesspiegel, Markus Lanz, Frankfurter Allgemeine Zeitung, Tichys Einblick.
The average Der Spiegel fan in Germany is 38.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include News magazine, Der Tagesspiegel, Markus Lanz, with strongest over-indexing on News magazine (1.51× the country average). Demographically, the Der Spiegel audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Der Spiegel fans
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 38.3 |
| Estimated audience size | 6,989,094 |
Audience persona
The typical Der Spiegel fan in Germany is balanced, around 38.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for News magazine.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,832,148 | 1.2× |
| Bayern | 1,131,688 | 1.01× |
| Baden-Württemberg | 1,101,009 | 1.15× |
| Niedersachsen | 691,004 | 1.02× |
| Hessen | 638,174 | 1.2× |
| Berlin | 427,100 | 1.37× |
| Rheinland-Pfalz | 370,679 | 1.06× |
| Schleswig-Holstein | 342,795 | 1.37× |
| Hamburg | 259,519 | 1.64× |
| Sachsen | 211,281 | 0.62× |
| Brandenburg | 122,054 | 0.56× |
| Sachsen-Anhalt | 95,244 | 0.53× |
| Thüringen | 89,513 | 0.5× |
| Bremen | 81,062 | 1.36× |
| Mecklenburg-Vorpommern | 80,842 | 0.61× |
| Saarland | 71,207 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| News magazine | 1.51× | News |
| Der Tagesspiegel | 1.78× | News |
| Markus Lanz | 1.73× | Movies & TV |
| Frankfurter Allgemeine Zeitung | 1.65× | News |
| Tichys Einblick | 1.63× | Politics & Society |
| Apollo News | 1.56× | Politics & Society |
| Olaf Scholz | 1.77× | Politics & Society |
| OneDrive | 1.52× | Technology & Electronics |
| NachDenkSeiten | 2.05× | Politics & Society |
| GEO (magazine) | 1.64× | Travel & Leisure |
| Berliner Morgenpost | 1.55× | News |
| Outlander (film) | 1.66× | Movies & TV |
| Frankfurter Rundschau | 1.54× | News |
| Sahra Wagenknecht | 1.52× | Politics & Society |
| Konstantin Wecker | 1.78× | Music & Radio |
| Dunja Hayali | 1.51× | Movies & TV |
| Casablanca (film) | 2.07× | Movies & TV |
| Cicero (magazine) | 2× | News |
| Manuel Hagel | 1.53× | Politics & Society |
| Manuel Hagel | 1.53× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.07 |
| Pet Ownership | JOY | 1.32 |
| Sports Activity | POWER | 1.15 |
| Need for Security | CONSERVATISM | 1.12 |
| Sustainability | BALANCE | 1.07 |
| DIY Mentality | THRILL | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 73.9% |
| Austria | 5.7% |
| Switzerland | 3.2% |
See Der Spiegel audiences in other countries
More Newspaper audiences in Germany
- Bild (23,266,420)
- Focus (6,880,800)
- Der Tagesspiegel (6,754,541)
- Die Welt (5,972,493)
- Frankfurter Allgemeine Zeitung (3,933,905)
Frequently asked questions
How many fans does Der Spiegel have in Germany?
Der Spiegel has an estimated audience of 6,989,094 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Der Spiegel fans?
51.8% of Der Spiegel fans are female, 48.2% are male, with an average age of 38.3 years.
Which brands do Der Spiegel fans like most?
Der Spiegel fans show strongest brand affinity for News magazine (1.51×), Der Tagesspiegel (1.78×), and Markus Lanz (1.73×) over the country average.
Where do Der Spiegel fans live in Germany?
Der Spiegel fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,832,148), Bayern (reach 1,131,688), and Baden-Württemberg (reach 1,101,009). These three regions account for the largest share of the active audience.
What other brands do Der Spiegel fans also like?
Beyond Der Spiegel itself, the audience over-indexes on Der Tagesspiegel (1.78×), Markus Lanz (1.73×), Frankfurter Allgemeine Zeitung (1.65×), and Tichys Einblick (1.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Der Spiegel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.