Rascasse Audience Intelligence

Der Spiegel Audience in Germany

A data profile of the people who buy, follow and care about Der Spiegel in Germany — modelled from more than twelve digital signal sources. Der Spiegel has an estimated audience of 7,087,250 people in Germany.

#2among Newspaper in Germany#26among Website / Newspaper / Magazine in Germany#7in News

The average Der Spiegel fan in Germany is 38.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include News magazine, Der Tagesspiegel, Markus Lanz, with strongest over-indexing on News magazine (1.51× the country average).

Demographically, the Der Spiegel audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Patriotism, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Der Spiegel fan in Germany is balanced, around 38.3 years old, with strong Patriotism tendencies and a notable affinity for News magazine.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Der Spiegel profile in Germany.

Audience size
7.1M
in Germany
Gender
51.8%♀
48.2% male
Age
38.3
average years
Country rank
#625
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Der Spiegel

51.8% are female, 48.2% are male, average age 38.3.

Fig. 02

Gender split

51.8%
Female
48.2%
Male
Demographic split for Der Spiegel audience in Germany
MetricValue
Female51.8%
Male48.2%
Average age38.3
Estimated audience size7,087,250
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Der Spiegel audience in Germany
Age bracketShare%
16-1920%
20-2921%
30-3921%
40-4922%
50+16%
Fig. 04

Worldwide distribution

74.1%

of the worldwide Der Spiegel audience comes from Germany.

Worldwide audience distribution share by country for Der Spiegel
CountryShare
Germany74.1%
Austria5.6%
Switzerland3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Der Spiegel audience in Germany is strongest.

Fig. 05

Top regions by affinity

Der Spiegel fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~300K1.59×
02Bremen~80K1.38×
03Schleswig-Holstein~300K1.36×
04Berlin~400K1.28×
05Hessen~600K1.17×
06Nordrhein-Westfalen~2M1.15×
07Baden-Württemberg~1M1.13×
08Rheinland-Pfalz~400K1.06×
09Niedersachsen~700K1.01×
10Bayern~1M0.99×
11Saarland~70K0.87×
12Sachsen~200K0.65×
13Mecklenburg-Vorpommern~90K0.65×
14Brandenburg~100K0.60×
15Sachsen-Anhalt~100K0.57×
16Thüringen~100K0.56×
Fig. 06

Affinity by region

Affinity by region — Der Spiegel, Germany
0.56×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Der Spiegel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Der Spiegel audience
#·InterestCategoryAffinity×
01Casablanca (film)Movies & TV2.07×
02NachDenkSeitenPolitics & Society2.05×
03Junge FreiheitNews1.86×
04Der TagesspiegelNews1.78×
05Konstantin WeckerMusic & Radio1.78×
06Olaf ScholzPolitics & Society1.77×
07Markus LanzMovies & TV1.73×
08Outlander (film)Movies & TV1.66×
09Frankfurter Allgemeine ZeitungNews1.65×
10Julia KlöcknerPolitics & Society1.64×
11GEO (magazine)Travel & Leisure1.64×
12Tichys EinblickPolitics & Society1.63×
13Apollo NewsPolitics & Society1.56×
14Berliner MorgenpostNews1.55×
15Frankfurter RundschauNews1.54×
16Manuel HagelPolitics & Society1.53×
17OneDriveTechnology & Electronics1.52×
18Sahra WagenknechtPolitics & Society1.52×
19News magazineNews1.51×
20Dunja HayaliMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Der Spiegel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Der Spiegel audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.09×
Design AffinityPREMIUM1.07×
CreativityOPEN0.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Der Spiegel audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.77×
Healthy LifestyleBALANCE0.79×
Quality AwarenessPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Der Spiegel have in Germany?

Der Spiegel has an estimated audience of 7,087,250 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Der Spiegel fans?

51.8% of Der Spiegel fans are female, 48.2% are male, with an average age of 38.3 years.

03

Which brands do Der Spiegel fans like most?

Der Spiegel fans show strongest brand affinity for News magazine (1.51×), Der Tagesspiegel (1.78×), and Markus Lanz (1.73×) over the country average.

04

Where do Der Spiegel fans live in Germany?

Der Spiegel fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Der Spiegel fans also like?

Beyond Der Spiegel itself, the audience over-indexes on Der Tagesspiegel (1.78×), Markus Lanz (1.73×), Julia Klöckner (1.64×), and Junge Freiheit (1.86×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in Germany

See Der Spiegel audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Der Spiegel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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