Apollo News Audience in Germany
A data profile of the people who buy, follow and care about Apollo News in Germany — modelled from more than twelve digital signal sources. Apollo News has an estimated audience of 3,934,158 people in Germany.
The average Apollo News fan in Germany is 44.8 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Tagesschau, Junge Freiheit, Neue Zürcher Zeitung, with strongest over-indexing on Tagesschau (4.95× the country average).
Demographically, the Apollo News audience skews more male with an average age of 44.8, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Apollo News fan in Germany is more male, around 44.8 years old, with strong Patriotism tendencies and a notable affinity for Tagesschau.
At a glance
The key figures that characterise the Apollo News profile in Germany.
Search interest · 12-month trend
Audience demographics of Apollo News
38.9% are female, 61.1% are male, average age 44.8.
Gender split
| Metric | Value |
|---|---|
| Female | 38.9% |
| Male | 61.1% |
| Average age | 44.8 |
| Estimated audience size | 3,934,158 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 28% | |
| 50+ | 31% |
Worldwide distribution
of the worldwide Apollo News audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 93.9% |
| Switzerland | 1.9% |
| Austria | 1.5% |
Geography
Where the Apollo News audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen | ~300K | 1.66× | |
| 02 | Thüringen | ~100K | 1.59× | |
| 03 | Sachsen-Anhalt | ~100K | 1.30× | |
| 04 | Mecklenburg-Vorpommern | ~90K | 1.30× | |
| 05 | Brandenburg | ~100K | 1.28× | |
| 06 | Rheinland-Pfalz | ~200K | 1.01× | |
| 07 | Bayern | ~500K | 0.97× | |
| 08 | Baden-Württemberg | ~400K | 0.91× | |
| 09 | Berlin | ~100K | 0.91× | |
| 10 | Niedersachsen | ~300K | 0.83× | |
| 11 | Schleswig-Holstein | ~100K | 0.81× | |
| 12 | Nordrhein-Westfalen | ~600K | 0.78× | |
| 13 | Hessen | ~200K | 0.77× | |
| 14 | Hamburg | ~50K | 0.65× | |
| 15 | Bremen | ~20K | 0.62× | |
| 16 | Saarland | ~30K | 0.61× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Apollo News audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Freedom Party of Austria | Politics & Society | 23.98× | ||
| 02 | Neue Zürcher Zeitung | News | 15.76× | ||
| 03 | Sam Neill | Movies & TV | 9.88× | ||
| 04 | Heath Ledger | Movies & TV | 8.79× | ||
| 05 | Junge Freiheit | News | 8.49× | ||
| 06 | Wirtualna Polska | News | 8.44× | ||
| 07 | Sahra Wagenknecht | Politics & Society | 8.13× | ||
| 08 | Jutarnji list | News | 7.51× | ||
| 09 | Love Actually | Movies & TV | 6.60× | ||
| 10 | Bundestag | Politics & Society | 5.80× | ||
| 11 | Markus Lanz | Movies & TV | 5.73× | ||
| 12 | Scooby-Doo | Movies & TV | 5.73× | ||
| 13 | Tagesschau | Movies & TV | 4.95× | ||
| 14 | Focus | News | 4.54× | ||
| 15 | Political science | Business & Career | 4.35× | ||
| 16 | Der Tagesspiegel | News | 4.29× | ||
| 17 | Telegram | Internet & Social Media | 3.91× | ||
| 18 | Roland Kaiser | Music & Radio | 3.21× | ||
| 19 | Transfermarkt | Sports | 2.52× | ||
| 20 | ZDF | Movies & TV | 2.37× |
Personality of the Apollo News audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.41× | |
| Need for Security | CONSERVATISM | 1.72× | |
| Spirituality | BALANCE | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.59× | |
| Design Affinity | PREMIUM | 0.75× | |
| Sports Activity | POWER | 0.76× |
Frequently asked questions
How many fans does Apollo News have in Germany?
Apollo News has an estimated audience of 3,934,158 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Apollo News fans?
38.9% of Apollo News fans are female, 61.1% are male, with an average age of 44.8 years.
Which brands do Apollo News fans like most?
Apollo News fans show strongest brand affinity for Tagesschau (4.95×), Junge Freiheit (8.49×), and Neue Zürcher Zeitung (15.76×) over the country average.
Where do Apollo News fans live in Germany?
Apollo News fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do Apollo News fans also like?
Beyond Apollo News itself, the audience over-indexes on Junge Freiheit (8.49×), Neue Zürcher Zeitung (15.76×), Markus Lanz (5.73×), and Freedom Party of Austria (23.98×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Politics & Society audiences in Germany
How to read this data
Audience size is the estimated number of people in Germany who actively search for Apollo News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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