Love Actually Audience in Germany

Love Actually has an estimated audience of 1,556,505 people in Germany. 58.4% are female, 41.6% are male, average age 45.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Virgin Mobile, Denso, Spiegel Online, ElringKlinger, FIFA World Cup.
The average Love Actually fan in Germany is 45.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Virgin Mobile, Denso, Spiegel Online, with strongest over-indexing on Virgin Mobile (959.12× the country average). Demographically, the Love Actually audience skews more female with an average age of 45.7, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance
Demographics of Love Actually fans
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 45.7 |
| Estimated audience size | 1,556,505 |
Audience persona
The typical Love Actually fan in Germany is more female, around 45.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Virgin Mobile.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 470,349 | 1.22× |
| Bayern | 281,424 | 0.99× |
| Baden-Württemberg | 225,929 | 0.94× |
| Niedersachsen | 190,818 | 1.12× |
| Hessen | 120,170 | 0.9× |
| Rheinland-Pfalz | 88,570 | 1× |
| Sachsen | 82,125 | 0.95× |
| Schleswig-Holstein | 76,048 | 1.2× |
| Berlin | 69,493 | 0.88× |
| Brandenburg | 56,340 | 1.03× |
| Thüringen | 44,146 | 0.98× |
| Sachsen-Anhalt | 42,978 | 0.94× |
| Hamburg | 42,274 | 1.06× |
| Mecklenburg-Vorpommern | 31,600 | 0.94× |
| Saarland | 19,690 | 0.91× |
| Bremen | 14,033 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Virgin Mobile | 959.12× | Technology & Electronics |
| Denso | 442.13× | Cars & Mobility |
| Spiegel Online | 14.96× | News |
| ElringKlinger | 148.42× | Business & Career |
| FIFA World Cup | 12.06× | Sports |
| Der Tagesspiegel | 20× | News |
| Telegram | 22.5× | Internet & Social Media |
| Die Welt | 20× | News |
| UEFA Nations League | 26.95× | Sports |
| Meme | 20× | Internet & Social Media |
| Der Spiegel | 14.64× | News |
| New Year's Day | 29.44× | Home & Garden |
| Christmas Eve | 20× | Kids & Family |
| Santa Claus | 20× | Kids & Family |
| Christmas market | 20× | Food & Beverages |
| Freestyle swimming | 23.51× | Sports |
| LGBT community | 20× | Politics & Society |
| Friedrich Merz | 13.79× | Politics & Society |
| 8.09× | Internet & Social Media | |
| Winter Olympic Games | 22.97× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.19 |
| Early Adopter Mentality | POWER | 1.6 |
| Family Orientation | CONSERVATISM | 1.55 |
| Tradition | CONSERVATISM | 1.38 |
| Sustainability | BALANCE | 1.34 |
| Social Media Usage | JOY | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| United Kingdom | 15.7% |
| Germany | 10.8% |
See Love Actually audiences in other countries
More Romance audiences in Germany
- Bridgerton (3,766,127)
- Virgin River (1,592,458)
- Casablanca (film) (1,110,295)
- Carol (film) (1,010,452)
- Cinderella (1950 film) (933,973)
Frequently asked questions
How many fans does Love Actually have in Germany?
Love Actually has an estimated audience of 1,556,505 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Love Actually fans?
58.4% of Love Actually fans are female, 41.6% are male, with an average age of 45.7 years.
Which brands do Love Actually fans like most?
Love Actually fans show strongest brand affinity for Virgin Mobile (959.12×), Denso (442.13×), and Spiegel Online (14.96×) over the country average.
Where do Love Actually fans live in Germany?
Love Actually fans in Germany are most concentrated in Nordrhein-Westfalen (reach 470,349), Bayern (reach 281,424), and Baden-Württemberg (reach 225,929). These three regions account for the largest share of the active audience.
What other brands do Love Actually fans also like?
Beyond Love Actually itself, the audience over-indexes on Denso (442.13×), Spiegel Online (14.96×), ElringKlinger (148.42×), and FIFA World Cup (12.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Love Actually. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.