New Year's Day Audience in Germany
New Year's Day has an estimated audience of 1,632,810 people in Germany. 59.8% are female, 40.2% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stradivarius, Israel, Inha University, Bank account, Volvo V60.
The average New Year's Day fan in Germany is 37.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stradivarius, Israel, Inha University, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the New Year's Day audience skews more female with an average age of 37.9, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of New Year's Day fans
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 37.9 |
| Estimated audience size | 1,632,810 |
Audience persona
The typical New Year's Day fan in Germany is more female, around 37.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 420,284 | 1.18× |
| Bayern | 291,821 | 1.11× |
| Baden-Württemberg | 243,762 | 1.09× |
| Hessen | 195,311 | 1.57× |
| Niedersachsen | 161,587 | 1.02× |
| Rheinland-Pfalz | 87,077 | 1.06× |
| Sachsen | 83,907 | 1.05× |
| Berlin | 75,679 | 1.04× |
| Schleswig-Holstein | 55,079 | 0.94× |
| Brandenburg | 42,621 | 0.84× |
| Hamburg | 40,098 | 1.09× |
| Thüringen | 38,158 | 0.92× |
| Sachsen-Anhalt | 37,460 | 0.89× |
| Mecklenburg-Vorpommern | 26,313 | 0.84× |
| Saarland | 17,752 | 0.89× |
| Bremen | 11,898 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Israel | 1.5× | Travel & Leisure |
| Inha University | 13.19× | Business & Career |
| Bank account | 1.75× | Business & Career |
| Volvo V60 | 2.78× | Cars & Mobility |
| Gilbert Burns (fighter) | 9.48× | Sports |
| Fast Five | 2.92× | Movies & TV |
| Video izle | 1.9× | |
| Cachorro | 1.84× | Pets & Animals |
| Keeper (password manager) | 2.22× | Technology & Electronics |
| Joaquín Guzmán Loera | 3.39× | Politics & Society |
| Eco Friendly Living | 1.89× | Home & Garden |
| Zagreb | 1.94× | Travel & Leisure |
| Anton Hofreiter | 2.53× | Politics & Society |
| Pantsuit | 2.95× | Fashion & Accessoires |
| The Hunt (2012 film) | 1.92× | Movies & TV |
| Steampunk | 1.65× | Fashion & Accessoires |
| Glastonbury | 3.79× | Travel & Leisure |
| Fatteh | 4.32× | Food & Beverages |
| Esra Erol | 2.23× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.8 |
| Design Affinity | PREMIUM | 1.95 |
| Indulgence | JOY | 1.7 |
| Pet Ownership | JOY | 1.61 |
| Price Sensitivity | PREMIUM | 1.44 |
| Sports Activity | POWER | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.0% |
| Japan | 5.8% |
| United Kingdom | 5.3% |
See New Year's Day audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does New Year's Day have in Germany?
New Year's Day has an estimated audience of 1,632,810 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of New Year's Day fans?
59.8% of New Year's Day fans are female, 40.2% are male, with an average age of 37.9 years.
Which brands do New Year's Day fans like most?
New Year's Day fans show strongest brand affinity for Stradivarius (1.97×), Israel (1.5×), and Inha University (13.19×) over the country average.
Where do New Year's Day fans live in Germany?
New Year's Day fans in Germany are most concentrated in Nordrhein-Westfalen (reach 420,284), Bayern (reach 291,821), and Baden-Württemberg (reach 243,762). These three regions account for the largest share of the active audience.
What other brands do New Year's Day fans also like?
Beyond New Year's Day itself, the audience over-indexes on Israel (1.5×), Inha University (13.19×), Bank account (1.75×), and Volvo V60 (2.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for New Year's Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.