Rascasse Audience Intelligence

New Year's Day Audience in Germany

A data profile of the people who buy, follow and care about New Year's Day in Germany — modelled from more than twelve digital signal sources. New Year's Day has an estimated audience of 1,632,810 people in Germany.

#2270among Topic in Germany#306in Home & Garden

The average New Year's Day fan in Germany is 37.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Love Actually, Telegram, Wales national football team, with strongest over-indexing on Love Actually (29.44× the country average).

Demographically, the New Year's Day audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Social Media Usage, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical New Year's Day fan in Germany is more female, around 37.9 years old, with strong Social Media Usage tendencies and a notable affinity for Love Actually.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New Year's Day profile in Germany.

Audience size
1.6M
in Germany
Gender
59.8%♀
40.2% male
Age
37.9
average years
Country rank
#4116
Topic in Germany
Fig. 01

Search interest · 12-month trend

-70%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New Year's Day fans

59.8% are female, 40.2% are male, average age 37.9.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for New Year's Day audience in Germany
MetricValue
Female59.8%
Male40.2%
Average age37.9
Estimated audience size1,632,810
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the New Year's Day audience in Germany
Age bracketShare%
16-1924%
20-2918%
30-3919%
40-4921%
50+18%
Fig. 04

Worldwide distribution

1.4%

of the worldwide New Year's Day audience comes from Germany.

Worldwide audience distribution share by country for New Year's Day
CountryShare
United States22.9%
Japan5.8%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New Year's Day audience in Germany is strongest.

Fig. 05

Top regions by affinity

New Year's Day fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~200K1.37×
02Nordrhein-Westfalen~400K1.11×
03Rheinland-Pfalz~90K1.08×
04Bayern~300K1.06×
05Niedersachsen~200K1.06×
06Baden-Württemberg~200K1.05×
07Mecklenburg-Vorpommern~30K1.05×
08Sachsen~80K1.01×
09Schleswig-Holstein~60K1.01×
10Thüringen~40K0.98×
11Saarland~20K0.98×
12Sachsen-Anhalt~40K0.97×
13Hamburg~40K0.97×
14Berlin~70K0.95×
15Brandenburg~50K0.90×
16Bremen~10K0.87×
Fig. 06

Affinity by region

Affinity by region — New Year's Day, Germany
0.87×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New Year's Day audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New Year's Day audience
#·InterestCategoryAffinity×
01Wales national football teamSports37.64×
02Love ActuallyMovies & TV29.44×
03Earth DayPolitics & Society21.96×
04Gender-neutral languagePolitics & Society20.00×
05New Year's EveHome & Garden19.62×
06World Economic ForumPolitics & Society18.39×
07Climate engineeringBusiness & Career18.36×
08Ukraine national football teamSports16.73×
09Ramadan (calendar month)Politics & Society16.00×
10International Olympic CommitteeSports15.74×
11TelegramInternet & Social Media14.04×
12Small Business AdministrationBusiness & Career13.98×
13TrelloInternet & Social Media12.53×
14Flower bouquetHome & Garden8.71×
15Google NewsNews6.91×
16FundraisingBusiness & Career6.58×
17Frauen-BundesligaSports6.24×
18HugendubelShopping6.23×
19VacationsTravel & Leisure4.12×
20FamilyKids & Family2.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New Year's Day audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New Year's Day audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.69×
IndulgenceJOY1.66×
Design AffinityPREMIUM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New Year's Day audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.95×
DIY MentalityTHRILL0.96×
Career OrientationPOWER0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New Year's Day have in Germany?

New Year's Day has an estimated audience of 1,632,810 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of New Year's Day fans?

59.8% of New Year's Day fans are female, 40.2% are male, with an average age of 37.9 years.

03

Which brands do New Year's Day fans like most?

New Year's Day fans show strongest brand affinity for Love Actually (29.44×), Telegram (14.04×), and Wales national football team (37.64×) over the country average.

04

Where do New Year's Day fans live in Germany?

New Year's Day fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do New Year's Day fans also like?

Beyond New Year's Day itself, the audience over-indexes on Telegram (14.04×), Wales national football team (37.64×), New Year's Eve (19.62×), and Earth Day (21.96×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See New Year's Day audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for New Year's Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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