Rascasse Audience Intelligence

Gender-neutral language Audience in Germany

A data profile of the people who buy, follow and care about Gender-neutral language in Germany — modelled from more than twelve digital signal sources. Gender-neutral language has an estimated audience of 286,281 people in Germany.

#6320among Topic in Germany#889in Politics & Society

The average Gender-neutral language fan in Germany is 47.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Home Alone (franchise), Der Tagesspiegel, Christmas tree, with strongest over-indexing on Home Alone (franchise) (38.59× the country average).

Demographically, the Gender-neutral language audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Sustainability, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Gender-neutral language fan in Germany is more female, around 47.6 years old, with strong Sustainability tendencies and a notable affinity for Home Alone (franchise).

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gender-neutral language profile in Germany.

Audience size
286K
in Germany
Gender
61.9%♀
38.1% male
Age
47.6
average years
Country rank
#17943
Topic in Germany
Fig. 01

Search interest · 12-month trend

-56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gender-neutral language fans

61.9% are female, 38.1% are male, average age 47.6.

Fig. 02

Gender split

61.9%
Female
38.1%
Male
Demographic split for Gender-neutral language audience in Germany
MetricValue
Female61.9%
Male38.1%
Average age47.6
Estimated audience size286,281
Fig. 03

Age distribution

Ø 47.6
average years
Age distribution of the Gender-neutral language audience in Germany
Age bracketShare%
16-1910%
20-299%
30-3914%
40-4919%
50+48%
Fig. 04

Worldwide distribution

11.6%

of the worldwide Gender-neutral language audience comes from Germany.

Worldwide audience distribution share by country for Gender-neutral language
CountryShare
United States54.2%
Germany11.6%
United Kingdom9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gender-neutral language audience in Germany is strongest.

Fig. 05

Top regions by affinity

Gender-neutral language fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~4K1.51×
02Saarland~4K1.26×
03Mecklenburg-Vorpommern~6K1.07×
04Sachsen-Anhalt~8K1.05×
05Thüringen~8K1.04×
06Brandenburg~9K0.98×
07Hamburg~6K0.98×
08Schleswig-Holstein~10K0.96×
09Rheinland-Pfalz~10K0.94×
10Sachsen~10K0.91×
11Berlin~10K0.88×
12Niedersachsen~20K0.83×
13Hessen~20K0.83×
14Baden-Württemberg~30K0.78×
15Nordrhein-Westfalen~50K0.77×
16Bayern~30K0.75×
Fig. 06

Affinity by region

Affinity by region — Gender-neutral language, Germany
0.75×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gender-neutral language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gender-neutral language audience
#·InterestCategoryAffinity×
01Home Alone (franchise)Movies & TV38.59×
02Rosa ParksPolitics & Society38.59×
03Christmas ornamentHome & Garden36.05×
04Gautama BuddhaPolitics & Society36.00×
05Hungary national football teamSports35.85×
06Christmas musicMusic & Radio34.94×
07Christmas treeKids & Family31.49×
08Christmas decorationHome & Garden29.28×
09Die WeltNews20.00×
10TelegramInternet & Social Media20.00×
11MemeInternet & Social Media20.00×
12Santa ClausKids & Family20.00×
13Christmas marketFood & Beverages20.00×
14Father's DayKids & Family20.00×
15Der TagesspiegelNews19.73×
16Barbara SchönebergerMovies & TV19.02×
17Der SpiegelNews14.64×
18Spiegel OnlineNews14.24×
19PinterestInternet & Social Media8.41×
20FIFA World CupSports8.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gender-neutral language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gender-neutral language audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE7.68×
SpiritualityBALANCE5.72×
Price SensitivityPREMIUM3.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gender-neutral language audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
Early Adopter MentalityPOWER0.84×
Design AffinityPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gender-neutral language have in Germany?

Gender-neutral language has an estimated audience of 286,281 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Gender-neutral language fans?

61.9% of Gender-neutral language fans are female, 38.1% are male, with an average age of 47.6 years.

03

Which brands do Gender-neutral language fans like most?

Gender-neutral language fans show strongest brand affinity for Home Alone (franchise) (38.59×), Der Tagesspiegel (19.73×), and Christmas tree (31.49×) over the country average.

04

Where do Gender-neutral language fans live in Germany?

Gender-neutral language fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Gender-neutral language fans also like?

Beyond Gender-neutral language itself, the audience over-indexes on Der Tagesspiegel (19.73×), Christmas tree (31.49×), Die Welt (20×), and Telegram (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Gender-neutral language audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Gender-neutral language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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