Christmas decoration Audience in Germany
Christmas decoration has an estimated audience of 2,355,784 people in Germany. 62.9% are female, 37.1% are male, average age 33.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: CEWE FOTOBUCH, Home Renovations, Christmas ornament, Globe-Trotter, Landscape design.
The average Christmas decoration fan in Germany is 33.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include CEWE FOTOBUCH, Home Renovations, Christmas ornament, with strongest over-indexing on CEWE FOTOBUCH (32.47× the country average). Demographically, the Christmas decoration audience skews more female with an average age of 33.8, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Christmas decoration fans
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 33.8 |
| Estimated audience size | 2,355,784 |
Audience persona
The typical Christmas decoration fan in Germany is more female, around 33.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for CEWE FOTOBUCH.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 437,050 | 0.85× |
| Bayern | 426,389 | 1.13× |
| Baden-Württemberg | 293,051 | 0.91× |
| Niedersachsen | 282,479 | 1.23× |
| Rheinland-Pfalz | 137,463 | 1.16× |
| Sachsen | 124,297 | 1.08× |
| Hessen | 123,109 | 0.69× |
| Mecklenburg-Vorpommern | 82,649 | 1.84× |
| Sachsen-Anhalt | 80,913 | 1.33× |
| Brandenburg | 80,511 | 1.1× |
| Thüringen | 69,793 | 1.16× |
| Schleswig-Holstein | 68,487 | 0.81× |
| Berlin | 52,810 | 0.5× |
| Saarland | 31,193 | 1.08× |
| Hamburg | 30,168 | 0.57× |
| Bremen | 11,483 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CEWE FOTOBUCH | 32.47× | Internet & Social Media |
| Home Renovations | 13.7× | Home & Garden |
| Christmas ornament | 20.93× | Home & Garden |
| Globe-Trotter | 19.09× | Fashion & Accessoires |
| Landscape design | 8.31× | Business & Career |
| Home construction | 5.99× | Home & Garden |
| Bedroom furniture | 8.95× | Home & Garden |
| Decoration | 7.14× | Home & Garden |
| Architecture & Interior Design | 8.11× | Home & Garden |
| Home Interior Design | 6.01× | Home & Garden |
| Home Interiors | 6.85× | Home & Garden |
| Landscaping | 6.82× | Home & Garden |
| Zooplus | 7.64× | Pets & Animals |
| Environmental economics | 25.71× | Business & Career |
| Home Design | 4.65× | Home & Garden |
| Home repair | 4.46× | Home & Garden |
| Home decorating ideas | 6.42× | Home & Garden |
| Starter home | 6× | Home & Garden |
| Handmade Crafts | 5.92× | Kids & Family |
| First-time home buyer grant | 6.96× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 6.32 |
| Design Affinity | PREMIUM | 2.83 |
| DIY Mentality | THRILL | 2.5 |
| Sustainability | BALANCE | 2.06 |
| Creativity | OPEN | 1.89 |
| Pet Ownership | JOY | 1.83 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.6% |
| United Kingdom | 9.0% |
| Germany | 7.3% |
See Christmas decoration audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Christmas decoration have in Germany?
Christmas decoration has an estimated audience of 2,355,784 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Christmas decoration fans?
62.9% of Christmas decoration fans are female, 37.1% are male, with an average age of 33.8 years.
Which brands do Christmas decoration fans like most?
Christmas decoration fans show strongest brand affinity for CEWE FOTOBUCH (32.47×), Home Renovations (13.7×), and Christmas ornament (20.93×) over the country average.
Where do Christmas decoration fans live in Germany?
Christmas decoration fans in Germany are most concentrated in Nordrhein-Westfalen (reach 437,050), Bayern (reach 426,389), and Baden-Württemberg (reach 293,051). These three regions account for the largest share of the active audience.
What other brands do Christmas decoration fans also like?
Beyond Christmas decoration itself, the audience over-indexes on Home Renovations (13.7×), Christmas ornament (20.93×), Globe-Trotter (19.09×), and Landscape design (8.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Christmas decoration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.