Globe-Trotter Audience in Germany
Globe-Trotter has an estimated audience of 1,122,281 people in Germany. 57.0% are female, 43.0% are male, average age 36.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: pucci, Cycle World, Black and White Photography, FlixBus, Traffic (2000 film).
The average Globe-Trotter fan in Germany is 36.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include pucci, Cycle World, Black and White Photography, with strongest over-indexing on pucci (370.8× the country average). Demographically, the Globe-Trotter audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Risk Appetite, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Globe-Trotter fans
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 36.0 |
| Estimated audience size | 1,122,281 |
Audience persona
The typical Globe-Trotter fan in Germany is more female, around 36.0 years old, with strong Risk Appetite tendencies and a notable affinity for pucci.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 234,997 | 0.96× |
| Bayern | 198,371 | 1.1× |
| Baden-Württemberg | 132,541 | 0.87× |
| Hessen | 87,491 | 1.02× |
| Sachsen | 81,802 | 1.49× |
| Berlin | 76,994 | 1.53× |
| Niedersachsen | 76,960 | 0.71× |
| Hamburg | 62,992 | 2.48× |
| Schleswig-Holstein | 50,437 | 1.25× |
| Rheinland-Pfalz | 39,260 | 0.7× |
| Brandenburg | 32,212 | 0.93× |
| Mecklenburg-Vorpommern | 19,028 | 0.89× |
| Thüringen | 15,737 | 0.55× |
| Sachsen-Anhalt | 14,656 | 0.5× |
| Bremen | 6,036 | 0.63× |
| Saarland | 5,485 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| pucci | 370.8× | Fashion & Accessoires |
| Cycle World | 357.58× | Cars & Mobility |
| Black and White Photography | 50.12× | Arts & Culture |
| FlixBus | 16× | Cars & Mobility |
| Traffic (2000 film) | 72.83× | Movies & TV |
| Caggioni Travel Luggage | 97.54× | |
| OpenTable | 65.05× | Food & Beverages |
| Visit Maui | 198.74× | |
| Comme des Garçons | 23.4× | Fashion & Accessoires |
| Rapha (sportswear) | 32.36× | Cars & Mobility |
| Desert Hearts | 237.56× | Movies & TV |
| Banksy | 18× | Arts & Culture |
| Indian fast food | 42.23× | Food & Beverages |
| Riz Ahmed | 48.17× | Movies & TV |
| Travelpro | 104.85× | Cars & Mobility |
| Luggage lock | 67.57× | Travel & Leisure |
| Home Fries (film) | 15.79× | |
| Hawaiian Islands | 25.28× | Travel & Leisure |
| Maui Brewing Co | 259.1× | |
| Tour de France | 7.21× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.25 |
| Sustainability | BALANCE | 2.02 |
| Travelling | THRILL | 1.92 |
| Indulgence | JOY | 1.89 |
| Luxury Orientation | PREMIUM | 1.67 |
| Urban Lifestyle | OPEN | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 45.9% |
| India | 9.6% |
| United States | 6.3% |
See Globe-Trotter audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Globe-Trotter have in Germany?
Globe-Trotter has an estimated audience of 1,122,281 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Globe-Trotter fans?
57.0% of Globe-Trotter fans are female, 43.0% are male, with an average age of 36.0 years.
Which brands do Globe-Trotter fans like most?
Globe-Trotter fans show strongest brand affinity for pucci (370.8×), Cycle World (357.58×), and Black and White Photography (50.12×) over the country average.
Where do Globe-Trotter fans live in Germany?
Globe-Trotter fans in Germany are most concentrated in Nordrhein-Westfalen (reach 234,997), Bayern (reach 198,371), and Baden-Württemberg (reach 132,541). These three regions account for the largest share of the active audience.
What other brands do Globe-Trotter fans also like?
Beyond Globe-Trotter itself, the audience over-indexes on Cycle World (357.58×), Black and White Photography (50.12×), FlixBus (16×), and Traffic (2000 film) (72.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Globe-Trotter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.