Rascasse Audience Intelligence

Globe-Trotter Target Market in Germany

A data profile of the people who buy, follow and care about Globe-Trotter in Germany — modelled from more than twelve digital signal sources. Globe-Trotter has an estimated audience of 1,111,711 people in Germany.

#775among Brand in Germany#317in Fashion & Accessoires

The average Globe-Trotter fan in Germany is 36.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include pucci, Cycle World, Traffic (2000 film), with strongest over-indexing on pucci (370.8× the country average).

Demographically, the Globe-Trotter audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Travelling, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Globe-Trotter fan in Germany is more female, around 36.0 years old, with strong Travelling tendencies and a notable affinity for pucci.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Globe-Trotter profile in Germany.

Audience size
1.1M
in Germany
Gender
57.0%♀
43.0% male
Age
36.0
average years
Country rank
#5940
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Globe-Trotter

57.0% are female, 43.0% are male, average age 36.0.

Fig. 02

Gender split

57.0%
Female
43.0%
Male
Demographic split for Globe-Trotter audience in Germany
MetricValue
Female57.0%
Male43.0%
Average age36.0
Estimated audience size1,111,711
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Globe-Trotter audience in Germany
Age bracketShare%
16-1928%
20-2922%
30-3917%
40-4919%
50+15%
Fig. 04

Worldwide distribution

42.6%

of the worldwide Globe-Trotter audience comes from Germany.

Worldwide audience distribution share by country for Globe-Trotter
CountryShare
Germany42.6%
India9.1%
France7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Globe-Trotter audience in Germany is strongest.

Fig. 05

Top regions by affinity

Globe-Trotter customers by region in Germany
#RegionReachAffinity×
01Hamburg~60K2.40×
02Sachsen~80K1.54×
03Berlin~70K1.45×
04Schleswig-Holstein~50K1.25×
05Bayern~200K1.03×
06Hessen~90K1.01×
07Mecklenburg-Vorpommern~20K0.97×
08Nordrhein-Westfalen~200K0.94×
09Brandenburg~30K0.92×
10Baden-Württemberg~100K0.86×
11Niedersachsen~80K0.72×
12Rheinland-Pfalz~40K0.70×
13Bremen~7K0.70×
14Thüringen~20K0.60×
15Sachsen-Anhalt~20K0.56×
16Saarland~7K0.48×
Fig. 06

Affinity by region

Affinity by region — Globe-Trotter, Germany
0.48×1.00×2.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Globe-Trotter audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Globe-Trotter audience
#·InterestCategoryAffinity×
01pucciFashion & Accessoires370.80×
02Cycle WorldCars & Mobility357.58×
03Desert HeartsMovies & TV237.56×
04Visit MauiPOI198.74×
05TravelproCars & Mobility104.85×
06Caggioni Travel LuggageTopic97.54×
07Traffic (2000 film)Movies & TV72.83×
08Luggage lockTravel & Leisure67.57×
09OpenTableFood & Beverages65.05×
10Black and White PhotographyArts & Culture50.12×
11Riz AhmedMovies & TV48.17×
12Indian fast foodFood & Beverages42.23×
13Rapha (sportswear)Cars & Mobility32.36×
14Hawaiian IslandsTravel & Leisure25.28×
15Comme des GarçonsFashion & Accessoires23.40×
16Toni GarrnFashion & Accessoires20.00×
17BanksyArts & Culture18.00×
18FlixBusCars & Mobility16.00×
19Home Fries (film)Movie / TV Show / Series15.79×
20Tour de FranceSports7.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Globe-Trotter audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Globe-Trotter audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.37×
Design AffinityPREMIUM1.73×
Luxury OrientationPREMIUM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Globe-Trotter audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.76×
Career OrientationPOWER0.93×
Need for SecurityCONSERVATISM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Globe-Trotter's target market in Germany?

Globe-Trotter's target market in Germany covers an estimated 1,111,711 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Globe-Trotter customers?

57.0% of the Globe-Trotter audience are female, 43.0% are male, with an average age of 36.0 years.

03

Which brands do Globe-Trotter fans like most?

Globe-Trotter fans show strongest brand affinity for pucci (370.8×), Cycle World (357.58×), and Traffic (2000 film) (72.83×) over the country average.

04

Where do Globe-Trotter fans live in Germany?

Globe-Trotter fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Globe-Trotter fans also like?

Beyond Globe-Trotter itself, the audience over-indexes on Cycle World (357.58×), Traffic (2000 film) (72.83×), FlixBus (16×), and Black and White Photography (50.12×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Globe-Trotter audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Globe-Trotter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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