Hawaiian Islands Audience in Germany
Hawaiian Islands has an estimated audience of 264,308 people in Germany. 61.8% are female, 38.2% are male, average age 35.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jason Clarke (actor), Home construction, Progressive rock, Jersey (fabric), Gil Ofarim.
The average Hawaiian Islands fan in Germany is 35.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jason Clarke (actor), Home construction, Progressive rock, with strongest over-indexing on Jason Clarke (actor) (15.03× the country average). Demographically, the Hawaiian Islands audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Travelling, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Island
Demographics of Hawaiian Islands fans
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 35.6 |
| Estimated audience size | 264,308 |
Audience persona
The typical Hawaiian Islands fan in Germany is more female, around 35.6 years old, with strong Travelling tendencies and a notable affinity for Jason Clarke (actor).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 54,125 | 0.94× |
| Bayern | 52,040 | 1.22× |
| Baden-Württemberg | 44,245 | 1.23× |
| Niedersachsen | 26,891 | 1.05× |
| Hessen | 21,274 | 1.06× |
| Rheinland-Pfalz | 13,861 | 1.05× |
| Sachsen | 12,900 | 1× |
| Berlin | 11,638 | 0.98× |
| Schleswig-Holstein | 9,652 | 1.02× |
| Brandenburg | 8,232 | 1× |
| Thüringen | 6,681 | 0.99× |
| Hamburg | 6,555 | 1.1× |
| Sachsen-Anhalt | 5,795 | 0.85× |
| Mecklenburg-Vorpommern | 4,211 | 0.83× |
| Saarland | 3,470 | 1.07× |
| Bremen | 1,405 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jason Clarke (actor) | 15.03× | Movies & TV |
| Home construction | 1.57× | Home & Garden |
| Progressive rock | 2.39× | Music & Radio |
| Jersey (fabric) | 7.31× | Fashion & Accessoires |
| Gil Ofarim | 1.72× | Music & Radio |
| Nurse education | 2.89× | Kids & Family |
| Hostelworld | 7.07× | Travel & Leisure |
| Combat sport | 1.53× | Sports |
| Google Analytics | 2.57× | Internet & Social Media |
| Natural rubber | 2.05× | Cars & Mobility |
| Cynthia Erivo | 3.58× | Movies & TV |
| Nationality | 2.25× | Politics & Society |
| Commercial mortgage | 1.5× | Business & Career |
| Kenosha, Wisconsin | 20.19× | Travel & Leisure |
| Heftig | 13.65× | Internet & Social Media |
| Öhringen | 9.04× | Travel & Leisure |
| Bounce (film) | 6.41× | Movies & TV |
| Graham Greene (actor) | 2.52× | |
| New Era (Namibia) | 2.69× | News |
| Este, Veneto | 1.52× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.78 |
| Risk Appetite | THRILL | 1.71 |
| Urban Lifestyle | OPEN | 1.65 |
| Design Affinity | PREMIUM | 1.65 |
| Quality Awareness | PREMIUM | 1.62 |
| Sports Activity | POWER | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.8% |
| Japan | 21.8% |
| Canada | 3.2% |
See Hawaiian Islands audiences in other countries
More Island audiences in Germany
Frequently asked questions
How many fans does Hawaiian Islands have in Germany?
Hawaiian Islands has an estimated audience of 264,308 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hawaiian Islands fans?
61.8% of Hawaiian Islands fans are female, 38.2% are male, with an average age of 35.6 years.
Which brands do Hawaiian Islands fans like most?
Hawaiian Islands fans show strongest brand affinity for Jason Clarke (actor) (15.03×), Home construction (1.57×), and Progressive rock (2.39×) over the country average.
Where do Hawaiian Islands fans live in Germany?
Hawaiian Islands fans in Germany are most concentrated in Nordrhein-Westfalen (reach 54,125), Bayern (reach 52,040), and Baden-Württemberg (reach 44,245). These three regions account for the largest share of the active audience.
What other brands do Hawaiian Islands fans also like?
Beyond Hawaiian Islands itself, the audience over-indexes on Home construction (1.57×), Progressive rock (2.39×), Jersey (fabric) (7.31×), and Gil Ofarim (1.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hawaiian Islands. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.