Rascasse Audience Intelligence

Hawaiian Islands Audience in Germany

A data profile of the people who buy, follow and care about Hawaiian Islands in Germany — modelled from more than twelve digital signal sources. Hawaiian Islands has an estimated audience of 264,308 people in Germany.

#29among Island in Germany#1824among POI in Germany#1547in Travel & Leisure

The average Hawaiian Islands fan in Germany is 35.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Globe-Trotter, Wattpad, Kristen Bell, with strongest over-indexing on Globe-Trotter (25.28× the country average).

Demographically, the Hawaiian Islands audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Risk Appetite, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hawaiian Islands fan in Germany is more female, around 35.6 years old, with strong Risk Appetite tendencies and a notable affinity for Globe-Trotter.

Category: Travel & Leisure · Type: POI · Subtype: Island

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hawaiian Islands profile in Germany.

Audience size
264K
in Germany
Gender
61.8%♀
38.2% male
Age
35.6
average years
Country rank
#18960
POI in Germany
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hawaiian Islands fans

61.8% are female, 38.2% are male, average age 35.6.

Fig. 02

Gender split

61.8%
Female
38.2%
Male
Demographic split for Hawaiian Islands audience in Germany
MetricValue
Female61.8%
Male38.2%
Average age35.6
Estimated audience size264,308
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Hawaiian Islands audience in Germany
Age bracketShare%
16-1928%
20-2921%
30-3921%
40-4918%
50+12%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Hawaiian Islands audience comes from Germany.

Worldwide audience distribution share by country for Hawaiian Islands
CountryShare
United States45.8%
Japan21.8%
Canada3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hawaiian Islands audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hawaiian Islands fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~20K2.71×
02Thüringen~8K1.25×
03Sachsen~10K1.11×
04Mecklenburg-Vorpommern~5K1.08×
05Brandenburg~8K1.02×
06Baden-Württemberg~40K1.00×
07Bayern~40K0.95×
08Saarland~3K0.92×
09Schleswig-Holstein~8K0.89×
10Bremen~2K0.89×
11Niedersachsen~20K0.88×
12Rheinland-Pfalz~10K0.88×
13Hamburg~5K0.86×
14Nordrhein-Westfalen~50K0.82×
15Hessen~20K0.80×
16Berlin~9K0.76×
Fig. 06

Affinity by region

Affinity by region — Hawaiian Islands, Germany
0.76×1.00×2.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hawaiian Islands audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hawaiian Islands audience
#·InterestCategoryAffinity×
01Globe-TrotterFashion & Accessoires25.28×
02Bing CrosbyMusic & Radio20.97×
03KatowiceTravel & Leisure18.25×
04Kristen BellMovies & TV15.84×
05The Washington PostNews13.45×
06Holmes PlaceSports13.03×
07Meg RyanMovies & TV12.45×
08WattpadInternet & Social Media11.43×
09HawaiiTravel & Leisure9.23×
10David AttenboroughMovies & TV8.56×
11Pierce BrosnanMovies & TV6.72×
12Off-road vehicleCars & Mobility5.71×
13Celine DionMusic & Radio5.52×
14National parkTravel & Leisure5.09×
15Ski resortTravel & Leisure4.41×
16Plant nurseryHome & Garden3.72×
17GreeceTravel & Leisure3.14×
18Tour de FranceSports3.03×
19LivemusicMusic & Radio2.46×
20HugendubelShopping2.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hawaiian Islands audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hawaiian Islands audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.76×
TravellingTHRILL1.74×
ExtroversionTHRILL1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hawaiian Islands audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.61×
Need for SecurityCONSERVATISM0.80×
IndulgenceJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hawaiian Islands have in Germany?

Hawaiian Islands has an estimated audience of 264,308 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hawaiian Islands fans?

61.8% of Hawaiian Islands fans are female, 38.2% are male, with an average age of 35.6 years.

03

Which brands do Hawaiian Islands fans like most?

Hawaiian Islands fans show strongest brand affinity for Globe-Trotter (25.28×), Wattpad (11.43×), and Kristen Bell (15.84×) over the country average.

04

Where do Hawaiian Islands fans live in Germany?

Hawaiian Islands fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Hawaiian Islands fans also like?

Beyond Hawaiian Islands itself, the audience over-indexes on Wattpad (11.43×), Kristen Bell (15.84×), Meg Ryan (12.45×), and Hawaii (9.23×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Island audiences in Germany

See Hawaiian Islands audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hawaiian Islands. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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