Wattpad Audience in Germany
Wattpad has an estimated audience of 1,915,246 people in Germany. 61.3% are female, 38.7% are male, average age 35.3. Top regions: Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities: Bahamas, Dialog Axiata, Kayserispor, Greyhounds, Young-adult fiction.
The average Wattpad fan in Germany is 35.3 years old, more female, and lives primarily in Hessen. The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities include Bahamas, Dialog Axiata, Kayserispor, with strongest over-indexing on Bahamas (40.85× the country average). Demographically, the Wattpad audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Tradition, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Wattpad fans
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 35.3 |
| Estimated audience size | 1,915,246 |
Audience persona
The typical Wattpad fan in Germany is more female, around 35.3 years old, with strong Tradition tendencies and a notable affinity for Bahamas.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 467,631 | 3.2× |
| Nordrhein-Westfalen | 385,637 | 0.92× |
| Bayern | 281,146 | 0.91× |
| Baden-Württemberg | 229,757 | 0.88× |
| Niedersachsen | 156,483 | 0.84× |
| Sachsen | 95,571 | 1.02× |
| Rheinland-Pfalz | 80,923 | 0.84× |
| Berlin | 62,765 | 0.73× |
| Schleswig-Holstein | 53,863 | 0.78× |
| Brandenburg | 48,317 | 0.81× |
| Sachsen-Anhalt | 40,500 | 0.82× |
| Thüringen | 40,418 | 0.83× |
| Mecklenburg-Vorpommern | 33,976 | 0.93× |
| Hamburg | 26,877 | 0.62× |
| Saarland | 19,884 | 0.85× |
| Bremen | 16,573 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bahamas | 40.85× | Music & Radio |
| Dialog Axiata | 74.96× | Technology & Electronics |
| Kayserispor | 41.94× | Sports |
| Greyhounds | 34.09× | Music & Radio |
| Young-adult fiction | 14.3× | Literature |
| Sri Lanka Cricket | 108.24× | Sports |
| Discover (magazine) | 11.87× | Internet & Social Media |
| Harry Potter | 3.09× | Movies & TV |
| Thalia | 7.35× | Shopping |
| Euphoria | 3.2× | Movies & TV |
| Inspirational Quotes | 18.49× | Business & Career |
| New-adult fiction | 8.32× | Literature |
| Moritz Bleibtreu | 13.86× | Movies & TV |
| Digital illustration | 5.9× | Arts & Culture |
| Sarah J. Maas | 23.28× | Literature |
| Diyarbakır | 16.63× | Travel & Leisure |
| ODEL | 70.21× | Shopping |
| Book discussion club | 11.06× | Literature |
| Muslim world | 11.66× | Politics & Society |
| Stranger Things | 3.53× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.71 |
| Urban Lifestyle | OPEN | 1.4 |
| Career Orientation | POWER | 1.1 |
| Mindfulness | BALANCE | 1.07 |
| Social Media Usage | JOY | 1.05 |
| DIY Mentality | THRILL | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.1% |
| Brazil | 8.5% |
| Indonesia | 6.0% |
See Wattpad audiences in other countries
More Internet & Social Media audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Wattpad have in Germany?
Wattpad has an estimated audience of 1,915,246 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of Wattpad fans?
61.3% of Wattpad fans are female, 38.7% are male, with an average age of 35.3 years.
Which brands do Wattpad fans like most?
Wattpad fans show strongest brand affinity for Bahamas (40.85×), Dialog Axiata (74.96×), and Kayserispor (41.94×) over the country average.
Where do Wattpad fans live in Germany?
Wattpad fans in Germany are most concentrated in Hessen (reach 467,631), Nordrhein-Westfalen (reach 385,637), and Bayern (reach 281,146). These three regions account for the largest share of the active audience.
What other brands do Wattpad fans also like?
Beyond Wattpad itself, the audience over-indexes on Dialog Axiata (74.96×), Kayserispor (41.94×), Greyhounds (34.09×), and Young-adult fiction (14.3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wattpad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.