Thalia Audience in Germany
Thalia has an estimated audience of 3,628,594 people in Germany. 74.3% are female, 25.7% are male, average age 35.1. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Rossmann, Ho, Ghana, Esra Erol, Home Office, Goes.
The average Thalia fan in Germany is 35.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Rossmann, Ho, Ghana, Esra Erol, with strongest over-indexing on Rossmann (2.38× the country average). Demographically, the Thalia audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Creativity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of Thalia fans
| Metric | Value |
|---|---|
| Female | 74.3% |
| Male | 25.7% |
| Average age | 35.1 |
| Estimated audience size | 3,628,594 |
Audience persona
The typical Thalia fan in Germany is more female, around 35.1 years old, with strong Creativity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 926,922 | 1.17× |
| Niedersachsen | 382,732 | 1.09× |
| Bayern | 357,822 | 0.61× |
| Baden-Württemberg | 349,488 | 0.71× |
| Sachsen | 257,560 | 1.45× |
| Hessen | 228,801 | 0.83× |
| Rheinland-Pfalz | 185,354 | 1.02× |
| Berlin | 149,851 | 0.92× |
| Sachsen-Anhalt | 125,866 | 1.34× |
| Brandenburg | 115,965 | 1.03× |
| Schleswig-Holstein | 107,823 | 0.83× |
| Thüringen | 105,990 | 1.15× |
| Hamburg | 83,385 | 1.02× |
| Mecklenburg-Vorpommern | 61,725 | 0.89× |
| Saarland | 36,888 | 0.83× |
| Bremen | 35,178 | 1.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.38× | Shopping |
| Ho, Ghana | 12.25× | Travel & Leisure |
| Esra Erol | 12.25× | Movies & TV |
| Home Office | 2.58× | Business & Career |
| Goes | 1.71× | Travel & Leisure |
| Saving | 2.36× | Business & Career |
| The Nice Guys | 8.7× | Movies & TV |
| Artistic inspiration | 1.55× | Arts & Culture |
| Mothercare | 1.69× | Kids & Family |
| Time (magazine) | 1.64× | News |
| Circular economy | 4.09× | Business & Career |
| The Hollies (Official) | 4.41× | Music & Radio |
| Information sensitivity | 3.5× | Technology & Electronics |
| Pinot gris | 7.02× | Food & Beverages |
| Steampunk | 2.39× | Fashion & Accessoires |
| Sinaloa | 7.3× | Travel & Leisure |
| Neon Genesis Evangelion (manga) | 3.45× | Literature |
| Coworking | 2.01× | Business & Career |
| Oliver Kahn | 1.8× | Sports |
| Grace Slick | 4.52× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.64 |
| Mindfulness | BALANCE | 1.43 |
| Healthy Lifestyle | BALANCE | 1.36 |
| DIY Mentality | THRILL | 1.25 |
| Pet Ownership | JOY | 1.24 |
| LGBTQ+ Identity | OPEN | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 67.1% |
| Austria | 10.0% |
| Brazil | 3.0% |
See Thalia audiences in other countries
More Shopping audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Thalia have in Germany?
Thalia has an estimated audience of 3,628,594 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Thalia fans?
74.3% of Thalia fans are female, 25.7% are male, with an average age of 35.1 years.
Which brands do Thalia fans like most?
Thalia fans show strongest brand affinity for Rossmann (2.38×), Ho, Ghana (12.25×), and Esra Erol (12.25×) over the country average.
Where do Thalia fans live in Germany?
Thalia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 926,922), Niedersachsen (reach 382,732), and Bayern (reach 357,822). These three regions account for the largest share of the active audience.
What other brands do Thalia fans also like?
Beyond Thalia itself, the audience over-indexes on Ho, Ghana (12.25×), Esra Erol (12.25×), Home Office (2.58×), and Goes (1.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Thalia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.