Thalia Target Market in Germany
A data profile of the people who buy, follow and care about Thalia in Germany — modelled from more than twelve digital signal sources. Thalia has an estimated audience of 3,628,594 people in Germany.
The average Thalia fan in Germany is 35.1 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.
Top brand affinities include Apprenticeship, Harry Potter, Haftbefehl, with strongest over-indexing on Apprenticeship (5.25× the country average).
Demographically, the Thalia audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Pet Ownership, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Thalia fan in Germany is more female, around 35.1 years old, with strong Pet Ownership tendencies and a notable affinity for Apprenticeship.
At a glance
The key figures that characterise the Thalia profile in Germany.
Search interest · 12-month trend
Customer demographics of Thalia
74.3% are female, 25.7% are male, average age 35.1.
Gender split
| Metric | Value |
|---|---|
| Female | 74.3% |
| Male | 25.7% |
| Average age | 35.1 |
| Estimated audience size | 3,628,594 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 17% | |
| 50+ | 15% |
Worldwide distribution
of the worldwide Thalia audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 66.6% |
| Austria | 9.7% |
| Brazil | 3.2% |
Geography
Where the Thalia audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen | ~300K | 1.42× | |
| 02 | Sachsen-Anhalt | ~100K | 1.36× | |
| 03 | Thüringen | ~100K | 1.17× | |
| 04 | Bremen | ~40K | 1.17× | |
| 05 | Nordrhein-Westfalen | ~900K | 1.13× | |
| 06 | Niedersachsen | ~400K | 1.08× | |
| 07 | Brandenburg | ~100K | 1.04× | |
| 08 | Rheinland-Pfalz | ~200K | 1.01× | |
| 09 | Hamburg | ~80K | 1.01× | |
| 10 | Mecklenburg-Vorpommern | ~60K | 0.93× | |
| 11 | Berlin | ~100K | 0.88× | |
| 12 | Saarland | ~40K | 0.87× | |
| 13 | Schleswig-Holstein | ~100K | 0.84× | |
| 14 | Hessen | ~200K | 0.81× | |
| 15 | Baden-Württemberg | ~300K | 0.69× | |
| 16 | Bayern | ~400K | 0.60× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Thalia audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Apprenticeship | Business & Career | 5.25× | ||
| 02 | Haftbefehl | Music & Radio | 5.04× | ||
| 03 | Bushido | Music & Radio | 4.87× | ||
| 04 | Babywalz | Kids & Family | 4.80× | ||
| 05 | Deutschrap | Music & Radio | 4.27× | ||
| 06 | Sarah Engels | Movies & TV | 3.47× | ||
| 07 | Borussia Mönchengladbach | Sports | 2.90× | ||
| 08 | 1. FC Köln | Sports | 2.76× | ||
| 09 | RB Leipzig | Sports | 2.52× | ||
| 10 | VfB Stuttgart | Sports | 2.49× | ||
| 11 | FC Schalke 04 | Sports | 2.43× | ||
| 12 | SV Werder Bremen | Sports | 2.42× | ||
| 13 | Lieferando.de | Food & Beverages | 2.37× | ||
| 14 | JYSK | Home & Garden | 2.32× | ||
| 15 | Hugendubel | Shopping | 2.19× | ||
| 16 | 2. Bundesliga | Sports | 2.17× | ||
| 17 | Eintracht Frankfurt | Sports | 2.03× | ||
| 18 | Harry Potter | Movies & TV | 1.98× | ||
| 19 | Tagesschau | Movies & TV | 1.81× | ||
| 20 | Bundesliga | Sports | 1.59× |
Personality of the Thalia audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.06× | |
| Mindfulness | BALANCE | 1.03× | |
| Community Orientation | OPEN | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.25× | |
| Indulgence | JOY | 0.33× | |
| Urban Lifestyle | OPEN | 0.39× |
Frequently asked questions
Who is Thalia's target market in Germany?
Thalia's target market in Germany covers an estimated 3,628,594 people, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Thalia customers?
74.3% of the Thalia audience are female, 25.7% are male, with an average age of 35.1 years.
Which brands do Thalia fans like most?
Thalia fans show strongest brand affinity for Apprenticeship (5.25×), Harry Potter (1.98×), and Haftbefehl (5.04×) over the country average.
Where do Thalia fans live in Germany?
Thalia fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Niedersachsen (reach ~400K), and Bayern (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do Thalia fans also like?
Beyond Thalia itself, the audience over-indexes on Harry Potter (1.98×), Haftbefehl (5.04×), Deutschrap (4.27×), and SV Werder Bremen (2.42×) compared to the Germany average.
Explore more audiences
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Thalia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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