Rascasse Audience Intelligence

Haftbefehl Audience in Germany

A data profile of the people who buy, follow and care about Haftbefehl in Germany — modelled from more than twelve digital signal sources. Haftbefehl has an estimated audience of 3,813,869 people in Germany.

#2among Hip hop in Germany#63among Person in Germany#100in Music & Radio

The average Haftbefehl fan in Germany is 26.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Deutschrap, Capital Bra, Gzuz, with strongest over-indexing on Deutschrap (14.7× the country average).

Demographically, the Haftbefehl audience skews more male with an average age of 26.3, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Haftbefehl fan in Germany is more male, around 26.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Deutschrap.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Haftbefehl profile in Germany.

Audience size
3.8M
in Germany
Gender
41.5%♀
58.5% male
Age
26.3
average years
Country rank
#1567
Person in Germany
Fig. 01

Search interest · 12-month trend

+128%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Haftbefehl fans

41.5% are female, 58.5% are male, average age 26.3.

Fig. 02

Gender split

41.5%
Female
58.5%
Male
Demographic split for Haftbefehl audience in Germany
MetricValue
Female41.5%
Male58.5%
Average age26.3
Estimated audience size3,813,869
Fig. 03

Age distribution

Ø 26.3
average years
Age distribution of the Haftbefehl audience in Germany
Age bracketShare%
16-1958%
20-2922%
30-3910%
40-496%
50+3%
Fig. 04

Worldwide distribution

81.7%

of the worldwide Haftbefehl audience comes from Germany.

Worldwide audience distribution share by country for Haftbefehl
CountryShare
Germany81.7%
Switzerland7.0%
Austria6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Haftbefehl audience in Germany is strongest.

Fig. 05

Top regions by affinity

Haftbefehl fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~400K1.32×
02Hamburg~100K1.23×
03Nordrhein-Westfalen~1M1.20×
04Baden-Württemberg~600K1.17×
05Berlin~200K1.17×
06Niedersachsen~400K1.07×
07Rheinland-Pfalz~200K1.02×
08Bremen~30K1.01×
09Bayern~600K0.94×
10Saarland~40K0.92×
11Schleswig-Holstein~100K0.88×
12Sachsen~200K0.87×
13Brandenburg~100K0.87×
14Sachsen-Anhalt~80K0.84×
15Mecklenburg-Vorpommern~50K0.79×
16Thüringen~70K0.77×
Fig. 06

Affinity by region

Affinity by region — Haftbefehl, Germany
0.77×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Haftbefehl audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Haftbefehl audience
#·InterestCategoryAffinity×
01Capital BraMusic & Radio37.38×
02GzuzMusic & Radio36.98×
03BennoMusic & Radio35.09×
04VeyselMusic & Radio33.12×
05PashanimMusic & Radio26.79×
06JazeekMusic & Radio24.69×
07RAF CamoraMusic & Radio23.79×
08MeroMusic & Radio23.25×
09Apache 207Music & Radio22.28×
10LacazetteMusic & Radio21.59×
11Farid BangMusic & Radio18.19×
12SSIOMusic & Radio18.05×
13German hip hopMusic & Radio17.97×
14BushidoMusic & Radio17.32×
15DeutschrapMusic & Radio14.70×
16IkkimelMusic & Radio14.47×
17FinchMusic & Radio11.52×
18Katja KrasaviceMusic & Radio10.83×
19Shirin DavidBeauty & Wellness9.75×
20Cro (rapper)Music & Radio9.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Haftbefehl audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Haftbefehl audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.28×
ExtroversionTHRILL1.20×
Social Media UsageJOY1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Haftbefehl audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.59×
IndividualismJOY0.61×
Quality AwarenessPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Haftbefehl have in Germany?

Haftbefehl has an estimated audience of 3,813,869 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Haftbefehl fans?

41.5% of Haftbefehl fans are female, 58.5% are male, with an average age of 26.3 years.

03

Which brands do Haftbefehl fans like most?

Haftbefehl fans show strongest brand affinity for Deutschrap (14.7×), Capital Bra (37.38×), and Gzuz (36.98×) over the country average.

04

Where do Haftbefehl fans live in Germany?

Haftbefehl fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Baden-Württemberg (reach ~600K), and Bayern (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Haftbefehl fans also like?

Beyond Haftbefehl itself, the audience over-indexes on Capital Bra (37.38×), Gzuz (36.98×), Bushido (17.32×), and Finch (11.52×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Haftbefehl audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Haftbefehl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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