Haftbefehl Audience in Germany
Haftbefehl has an estimated audience of 3,635,756 people in Germany. 41.5% are female, 58.5% are male, average age 26.3. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Deutschrap, Finch, Gzuz, Capital Bra, Benno.
The average Haftbefehl fan in Germany is 26.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Deutschrap, Finch, Gzuz, with strongest over-indexing on Deutschrap (14.7× the country average). Demographically, the Haftbefehl audience skews more male with an average age of 26.3, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Haftbefehl fans
| Metric | Value |
|---|---|
| Female | 41.5% |
| Male | 58.5% |
| Average age | 26.3 |
| Estimated audience size | 3,635,756 |
Audience persona
The typical Haftbefehl fan in Germany is more male, around 26.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Deutschrap.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 973,855 | 1.22× |
| Baden-Württemberg | 587,362 | 1.18× |
| Bayern | 565,274 | 0.97× |
| Niedersachsen | 381,769 | 1.08× |
| Hessen | 363,233 | 1.31× |
| Berlin | 199,320 | 1.23× |
| Rheinland-Pfalz | 186,239 | 1.02× |
| Sachsen | 154,550 | 0.87× |
| Schleswig-Holstein | 113,117 | 0.87× |
| Hamburg | 102,205 | 1.24× |
| Brandenburg | 97,695 | 0.87× |
| Sachsen-Anhalt | 77,248 | 0.82× |
| Thüringen | 69,392 | 0.75× |
| Mecklenburg-Vorpommern | 52,498 | 0.76× |
| Saarland | 39,316 | 0.88× |
| Bremen | 30,602 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Deutschrap | 14.7× | Music & Radio |
| Finch | 11.52× | Music & Radio |
| Gzuz | 36.98× | Music & Radio |
| Capital Bra | 37.38× | Music & Radio |
| Benno | 35.09× | Music & Radio |
| Apache 207 | 22.28× | Music & Radio |
| Ikkimel | 14.47× | Music & Radio |
| Bushido | 17.32× | Music & Radio |
| Pashanim | 26.79× | Music & Radio |
| SSIO | 18.05× | Music & Radio |
| RAF Camora | 23.79× | Music & Radio |
| Cro (rapper) | 9.49× | Music & Radio |
| German hip hop | 17.97× | Music & Radio |
| Jazeek | 24.69× | Music & Radio |
| Veysel | 33.12× | Music & Radio |
| Lacazette | 21.59× | Music & Radio |
| Farid Bang | 18.19× | Music & Radio |
| Shirin David | 9.75× | Beauty & Wellness |
| Mero | 23.25× | Music & Radio |
| Sido | 10.82× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.46 |
| Early Adopter Mentality | POWER | 1.24 |
| Price Sensitivity | PREMIUM | 1.21 |
| Social Media Usage | JOY | 1.19 |
| Career Orientation | POWER | 1.19 |
| Sustainability | BALANCE | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 81.7% |
| Switzerland | 7.1% |
| Austria | 6.3% |
See Haftbefehl audiences in other countries
More Hip hop audiences in Germany
- Finch (6,928,145)
- Nina Chuba (3,981,908)
- Ikkimel (2,465,472)
- Bad Bunny (2,399,085)
- Gentleman (2,099,656)
Frequently asked questions
How many fans does Haftbefehl have in Germany?
Haftbefehl has an estimated audience of 3,635,756 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Haftbefehl fans?
41.5% of Haftbefehl fans are female, 58.5% are male, with an average age of 26.3 years.
Which brands do Haftbefehl fans like most?
Haftbefehl fans show strongest brand affinity for Deutschrap (14.7×), Finch (11.52×), and Gzuz (36.98×) over the country average.
Where do Haftbefehl fans live in Germany?
Haftbefehl fans in Germany are most concentrated in Nordrhein-Westfalen (reach 973,855), Baden-Württemberg (reach 587,362), and Bayern (reach 565,274). These three regions account for the largest share of the active audience.
What other brands do Haftbefehl fans also like?
Beyond Haftbefehl itself, the audience over-indexes on Finch (11.52×), Gzuz (36.98×), Capital Bra (37.38×), and Benno (35.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Haftbefehl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.